Mid-Missouri Marketing Resource Blog

The healthcare marketing strategies you use may vary depending on a number of factors, including your practice’s location, audience size and proximity to similar healthcare practices.

An action campaign is designed to entice prospects to take a very specific action. The ultimate goal is to drive customer action within a specific time period.

One clear benefit is that it’s quite easy to track whether or not your campaign is driving the specific action. And when done right, the true value of this type of marketing campaign is the action itself. Depending on the goals of your action campaign, the resulting action should move your customers further down your marketing funnel and ultimately lead to a conversion.

While you probably know that your website is a critical piece in your online marketing strategy, you may not know exactly how to make the most of this valuable tool. The last thing you want is to miss out on opportunities because of a poorly designed website that attracts little traffic, and even less profit. 

An action campaign offers you a chance to promote a new product, service or event while persuading your audience to take a specific action. This type of campaign often provides a high-impact result, capturing your audience’s attention and spurring them to act based on a compelling message and call-to-action (CTA).

Many advertising mediums have emerged in the past few years, but radio is still an incredibly effective way to reach new patients. Just consider the fact that, according to a Nielsen report, radio reaches 92% of adults in the U.S. That’s more than any other media, including TV and smartphones. That includes prospective patients that could hear your dental practice radio ads, whether it’s a diligent parent or one of the 3 Types of Customers Every Dentist Needs to Be Marketing To.

As a business owner, you cannot avoid, or ignore, branding. Branding is just as important, if not more important, than most of the day-to-day aspects of your business. In fact, branding encompasses everything your business is and how customers think about you and what you can provide them.

If you’ve read our blog consistently for any amount of time, then you’ve realized that we strongly believe in the benefits of action campaigns. We’ve covered everything from when you should use action campaigns and the goals you should set to how to develop effective campaigns.

Why do the largest brands in the world continue to advertise their products and services? Whether you realize it or not, even the biggest brands still need advertising to keep their message top of mind with consumers. Surely mega-corporations such as McDonald's have no reason to spend money on advertising-- there are billions of their burgers served on a daily basis, right?

Marketing campaigns can deliver on a variety of goals, depending on the outcomes that you are trying to achieve. For instance, some marketing is meant to drive brand awareness, while the purpose of others is to introduce a new product or service or motivate your target audience toward taking a specific action. Naturally, these kinds of campaigns would be conducted and tracked differently depending on the goals.