With the onset and subsequent expansion of over-the-top (OTT) TV devices, such as Smart TV Apps, Roku, Chromecast, and Xbox, many households are opting to forego traditional cable. We refer to these customers as “cord cutters” or "cord nevers." This demographic is growing at an alarming rate and represents an important opportunity for advertising that exists in the OTT market.
Over-The-Top (OTT) Video Advertising 101: What It Is and How It Works
Topics: Digital Marketing
Today’s consumers don’t want to be marketed to; they want to be educated. They have become accustomed to “instant Internet gratification:” using online searches to find all of the answers they could ever want about products, services, businesses, and industries. That’s where inbound marketing comes in!
New eBook! Digital Marketing: How To Evaluate Your Current Vendor and Strategy to Boost Results
Attention all business owners and marketers! Here’s the honest truth: Investing in digital targeting services, such as geofencing, targeted display, or search engine marketing (SEM), entitles you to a collaborative and transparent relationship with your service provider. This means that your business should know what digital products you purchase, how your budget is being allocated, and most importantly, how those products are performing.
Topics: Digital Marketing, ROI
Why The Biggest Businesses Still Use Radio Advertising
It’s no secret that at Zimmer Radio & Marketing Group, we believe in the power of digital marketing. That’s why we offer clients an extensive array of digital services, including website design, digital targeting services, and social media management. We understand that such an all-encompassing, integrated marketing approach ensures our clients will receive the best results available.
Topics: Digital Marketing, Advertising, Marketing Strategy
Does Your Business Website Spark Joy? 7 Areas You Could Be "Tidying Up"
Netflix's recent, binge-worthy series, “Tidying Up with Marie Kondo,” spotlights families in need of some serious household organizing and de-cluttering. Spoiler alert: Kondo’s ideology stresses the importance of individually sorting through personal items - one-by-one, one category at a time - only keeping those things that "spark joy." Ironically, this is the exact ideology that business owners should be using when examining their business’ website as a whole.
Topics: Digital Marketing
In recent years, digital marketing has become quite the buzzword. As this concept of online marketing has risen in popularity, businesses of all sizes and industries have put forth their best efforts at climbing to the top in the digital world. The good news about this recent shift is digital’s ease of access: Virtually anyone can start up their own online marketing campaign; however, with such accessibility also comes some bad news: Standing out from the crowd can be next to impossible without strategic optimization.
Topics: Digital Marketing
Topics: Digital Marketing, Advertising, Marketing Strategy
The #1 SEO Tactic You Should Utilize in 2019
If there is one takeaway you should get from reading this, it's that the single best way to maximize your SEO in 2019 is by implementing a high-quality, consistent approach to content marketing. 72% of marketers agree with this statement. Listen to the experts and incorporate this into your marketing strategy.
Topics: Digital Marketing
Search Engine Marketing 101: What It Is And How It Works
At Zimmer Radio & Marketing Group, our highest priority is to see your business grow. We believe in the power of traditional media, like radio and magazines, but we also believe in the power of digital media, and especially the remarkable power that comes from integrating these advertising mediums. That’s because it is statistically proven that combining traditional media with digital campaigns increases brand recall by 4.5 times!
Topics: Digital Marketing
10 Reasons EVERY Business Should Invest in Content Marketing
“Content is king” is a common phrase used by marketers today. And while it’s not specific to content marketing, it’s especially apt in this context. As defined by the Content Marketing Institute, this is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action.”
Topics: Digital Marketing, Marketing Strategy, Inbound Marketing Services