Mid-Missouri Marketing Resource Blog

Two million. That’s the number of commercials the average American will have seen and heard by the time they’re 65. So how in the world do you make your ads pop, sizzle and stand out in this mess of a world we call marketing? Here are three simple ways to make sure you’re reaching the right people and generating more traffic for your business!

The purpose of advertising is to generate results. Those results differ depending on the type of campaign scheduled. While an awareness campaign is longer-term and designed to build your brand, an action campaign is a focused short-term investment that motivates people to quick response. Action campaigns are perfect for hitting goals and boosting sales, but what happens when the results fall short? It’s important to examine all factors in figuring out what to adjust so that the next campaign is successful. To do that, here are three important considerations when your action campaign doesn’t meet expectations.

Shortly after walking through school doors on a mundane Monday morning, most high school students are already thinking about their team’s next game. This automatic reaction occurs not only in students, but in parents, faculty, and local fans in the community as well. That’s because high school sports have a knack for fully enrapturing the hearts of people everywhere.

Each year, the Radio Mercury Awards are held in a “little” place called New York City. You may have heard of it. Each year, hopeful nominees from “little” businesses like Wendy’s, Verizon, GEICO, Comcast, Coca-Cola, State Farm, and HBO are in attendance. You may have heard of them. And each year for the last several years, a truly little company from Mid-Missouri, Zimmer Radio & Marketing Group, sits among some of the biggest names in the biggest city in the country and waits to hear whether or not one of their multiple nominations will take home a trophy (or two).

It’s no secret that at Zimmer Radio & Marketing Group, we believe in the power of digital marketing. That’s why we offer clients an extensive array of digital services, including website design, digital targeting services, and social media management. We understand that such an all-encompassing, integrated marketing approach ensures our clients will receive the best results available.

So, you just left the BrandsFormation™ seminar. Is your head spinning? Good! That means that your mind is already going to work, trying to decide just how to implement some of the life-changing advice discussed by branding expert, Chuck Mefford.

Happy Valentine’s Day!

Today is World Radio Day! 

In honor of one of our favorite marketing mediums, we've put together an infographic with some facts about radio. Take a look! 

To be honest, we love rooting for the home team, especially when that team is the St. Louis Cardinals. That’s because they’re a historic business with strong roots in the community and they understand how to reach their audience. In fact, the team resonates so strongly with local audiences that advertising to Cardinals fans can offer significant lifts in ROI.

For decades, the traditional (or nuclear) family — consisting of a father, mother, and their children — dominated the makeup of an average household in the U.S. This common family unit gave businesses a predictable target audience to advertise their products and services to. Today, however, this traditional family model makes up less than half of all families in the country. Not to mention, the behaviors and preferences of the modern-day consumer have also changed drastically, even within the last ten years. In essence, there is no such thing as a “typical” American family anymore.