Mid-Missouri Marketing Resource Blog

As a business owner, you face an unprecedented challenge, trying to run a successful, profitable company amid a pandemic. With uncertainty looming, it’s human nature to want to draw back and even reduce your staff and perhaps freeze hiring efforts altogether. However, to ensure your business runs like a well-oiled machine and remains profitable, you should always be hiring and recruiting new talent. Check out our three reasons why you should be hiring during a pandemic below:

In today’s uncertain landscape, a unified team is essential for success within any company. A team that is unified tends to be more productive and brings better results while generally having more fun doing it. The best way to ensure your team is one that supports and empowers one another, look no further than employee engagement and retention. Check out how you can improve employee retention and bolster engagement below:

As media has evolved, gone are the days of checking the “Help Wanted” ads in local newspapers. With the help of Google and job boards like Indeed, prospective employees can find open positions in their industry in any location with just a few clicks. With this increased access to jobs around the world at any time, employers need to get more creative than a simple job posting when it comes to recruiting top talent. This is where social media recruitment comes into play.

As businesses continue to adjust operations during this unconventional time, many employees have begun working remotely. While there may be a learning curve to this transition, technology has given teams the resources to maintain standard operations while still growing their business. Rather than postpone recruitment and hiring, check out our five tips to successfully recruit and hire remotely below!

With unemployment at an all-time low, recruiting new talent has become a challenge for many companies looking to grow their team or expand their business. Whether you are in an industry with high turnover or you are in need of senior level talent, it can sometimes feel like there simply aren’t enough candidates for the new talent you need to recruit. This is why communication is more important than ever when it comes to the interview process: in a job seeker’s market, every interview counts. Check out our three reasons why communication will solve your hiring needs below:

When you hear the word 'sales,' you likely have a preconceived notion. Maybe it’s a knock on your front door from someone trying to rope you into the latest gadget, or a greasy salesman who won’t take no for an answer. Whatever this image may be, the common traits of these stereotypes are confrontational and aggressive in nature. However, sales come in many different styles depending on the business and industry. One of the styles of sales that has redefined the relationship between salesperson and customer is consultative sales. Also known as solution selling, consultative sales puts the focus on customer needs and addresses these with the services or products the consultant can offer as a solution for their client. Check out the three differences that set consultative sales apart from other sales roles:

Looking for your next opportunity? You’re in luck: with unemployment at an all-time low of just 3.7%, it’s a job seeker’s market right now. With an increased playing field of potential employers, job seekers have more choices than ever when it comes to pursuing a new career, whether that’s in the same industry or a new one. When deciding where to take your career in 2019, there are a few things to consider as you navigate the job market. Check out our list of do’s and don’ts of a job seeker’s market:

With 84% of hiring managers turning to social media in their recruiting efforts, along with 79% of job seekers who rely on various social platforms, it is clear that social media plays an instrumental role in the recruitment process.

Every organization has their group of superstars . . . and those who are less-than-perfect at doing their jobs. While some of these individuals who aren't contributing to the organization wash out in the first year or so, there is a serious cost associated with a poor hiring decision. According to Forbes, the cost of a bad hiring decision may be much more than you realize, starting at several thousand dollars and going significantly upwards from there. That makes hiring the right people one of the most important decisions that your organization makes on a regular basis. If you're not seeing the right individuals coming in from your recruitment marketing, your chances of hiring the perfect candidate are going to be even lower.

No matter the industry or size of the company, at some point, every business will need to hire. It can be an intensive process for some, requiring owners or managers to set aside time to develop recruitment materials and much more, all before they’re even close to interviewing anyone. You’ll probably find you need to balance your recruitment efforts (i.e., finding the right talent, not accepting the first person with a decent resume) against taking the first semi-reasonable candidate and the day-to-day operations of your company.