Mid-Missouri Marketing Resource Blog

5 Ways You Can Improve Your Team Today

Posted by Jonathan Durbin on November 15, 2019 at 10:08 AM

Teamwork is everywhere. Whether you work on a team of individuals to accomplish a project or you simply have coworkers in different departments, there is always an aspect of teamwork that comes through in every professional setting. The dynamics within any team feed into company culture, and since company culture is the backbone of your work environment this impacts every employee directly. If you find your team struggling with productivity and commitment, check out our five ways you can improve your team starting today!

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Topics: Business Leaders, Company Culture

6 Characteristics To Expect From Your Marketing Partner

Posted by Carrie Berkbuegler on October 16, 2019 at 1:49 PM

Marketing is a necessity for a business to survive, and the right marketing partner can be an invaluable resource, serving as a trusted advisor. Your company deserves the best, and you should expect outstanding quality from the people with whom you do business. Over the years, we’ve identified six characteristics that distinguish the best marketing partners from everyone else.

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Topics: Advertising, Marketing Strategy, Business Leaders

5 Blogs That Every Business Owner Should Read

Posted by Zimmer Radio & Marketing Group on July 23, 2019 at 9:01 AM

As your business grows and evolves, so do business and marketing trends. What was once a best practice can change quickly these days due to technology and new research. Meanwhile, some philosophies and strategies manage to stand the test of time.

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Topics: Business Growth Strategy, Business Leaders

Why We Support The Central Missouri Honor Flight Every Year

Posted by Zimmer Radio & Marketing Group on July 19, 2019 at 9:01 AM

If you’ve been following Zimmer for any amount of time, you know that giving to charity is a huge part of who we are as a company. That’s why we’re so excited that one of our absolute favorite charitable events is quickly approaching: The Central Missouri Honor Flight Radiothon. Each year that we’ve hosted this event, we are completely blown away by the courageous veterans we encounter, as well as the generosity of our community!  

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Topics: Business Leaders

3 Differences That Set Leaders Apart from Managers

Posted by Jonathan Durbin on June 27, 2019 at 9:04 AM

We have all dealt with a difficult manager. It typically happens with your first job in high school, but it can be a chronic problem for graduates as they enter the professional world or climb the corporate ranks. Every team will have their grievances with management, but if you have been on the other side, you are aware how difficult it can be to manage a team of diverse personalities.

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Topics: Business Leaders

How To Identify Top Performers Before The Hire

Posted by Jonathan Durbin on June 3, 2019 at 8:27 AM

Everyone’s interview process is a bit different. Whether you conduct three rounds or just one, the purpose of every interview is to determine if a candidate is a good fit for your company. This can include their fit with the team or an overall company culture fit, but the goal is always to uncover how a candidate will perform once they are in the role.

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Topics: Business Leaders

How Leadership Impacts Company Culture

Posted by Jonathan Durbin on May 9, 2019 at 8:17 AM

"Lead by example." It’s a tried and true approach to any leadership role. But just as new parents begin to find their kids picking up on their habits, managers and company leadership can find their employees emulating the behaviors they observe in the workplace. While sometimes this can be positive, there are also times when negative behaviors can develop as well. This then creates a domino effect: Once a few employees begin behaving in a certain way, it impacts the company culture and the entire team.

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Topics: Business Growth Strategy, Business Leaders

Onboarding Best Practices: How To Transition from Candidate to Employee

Posted by Jonathan Durbin on May 2, 2019 at 8:48 AM

You have sifted through countless applications. You’ve conducted dozens of interviews. Now, you finally have the right candidate. They accept your job offer and together you set their start date, but now what? Do you play the waiting game until that first day, or do you schedule a time to check in with the candidate to keep communication open? Rather than letting the standard two weeks tick by without talking to your new recruit, we suggest you begin onboarding.

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Topics: Business Growth Strategy, Business Leaders

How Company Culture Improves Retention and Increases Engagement

Posted by Jonathan Durbin on April 24, 2019 at 8:37 AM

In today’s job market, prospective employees have more options than ever when it comes to their next professional venture. And with Millennials now making up the largest percentage of the current workforce, attitudes about job-hopping are shifting as wellThat means many employees are keeping their options open for an opportunity where they can feel involved in a greater company vision. This could be setting up your business to lose strong performers as a result.

So how do you retain the new talent you’ve worked so hard to recruit? Look no further than your company culture.

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Topics: Business Growth Strategy, Business Leaders

5 Ways To “Spring Clean” Your Business

Posted by Rebecca Milner on March 28, 2019 at 9:01 AM

“If you watch how nature deals with adversity, continually renewing itself, you can’t help but learn.” - Bernie Siegel

It’s true: nature provides an exceptional model of renewal. No matter how harsh, chaotic, and damaging winter may seem, spring always resurfaces with new life and a sense of structure. This inherent feeling simultaneously “springs” up within each of us, bringing with it a strong desire to prioritize orderliness. Thus, the concept of spring cleaning was born.

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Topics: Business Leaders

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