Mid-Missouri Marketing Resource Blog

Originally published 12-20-2018. Updated on 12-10-2020.

The end of the year is the perfect time to reflect on your business’s growth. What were the highlights of 2020? What would you like to improve on? Where would you like to grow in 2021?

The Coronavirus Aid, Relief, and Economic Security (CARES) Act recently allocated $350 billion to help small businesses keep workers employed amid the pandemic and economic downturn. In an effort to help our small business partners gain access to this money, we’re providing the documentation here that tells you if you are eligible, what information you’ll need to prepare for your lender and how much you can borrow and whether or not your loan is eligible to be forgiven.

Bah Humbug! It’s true, we all feel a little Scrooge-like at times, and that’s ok!

Teamwork is everywhere. Whether you work on a team of individuals to accomplish a project or you simply have coworkers in different departments, there is always an aspect of teamwork that comes through in every professional setting. The dynamics within any team feed into company culture, and since company culture is the backbone of your work environment this impacts every employee directly. If you find your team struggling with productivity and commitment, check out our five ways you can improve your team starting today!

Marketing is a necessity for a business to survive, and the right marketing partner can be an invaluable resource, serving as a trusted advisor. Your company deserves the best, and you should expect outstanding quality from the people with whom you do business. Over the years, we’ve identified six characteristics that distinguish the best marketing partners from everyone else.

As your business grows and evolves, so do business and marketing trends. What was once a best practice can change quickly these days due to technology and new research. Meanwhile, some philosophies and strategies manage to stand the test of time.

If you’ve been following Zimmer for any amount of time, you know that giving to charity is a huge part of who we are as a company. That’s why we’re so excited that one of our absolute favorite charitable events is quickly approaching: The Central Missouri Honor Flight Radiothon. Each year that we’ve hosted this event, we are completely blown away by the courageous veterans we encounter, as well as the generosity of our community!  

We have all dealt with a difficult manager. It typically happens with your first job in high school, but it can be a chronic problem for graduates as they enter the professional world or climb the corporate ranks. Every team will have their grievances with management, but if you have been on the other side, you are aware how difficult it can be to manage a team of diverse personalities.

Everyone’s interview process is a bit different. Whether you conduct three rounds or just one, the purpose of every interview is to determine if a candidate is a good fit for your company. This can include their fit with the team or an overall company culture fit, but the goal is always to uncover how a candidate will perform once they are in the role.

"Lead by example." It’s a tried and true approach to any leadership role. But just as new parents begin to find their kids picking up on their habits, managers and company leadership can find their employees emulating the behaviors they observe in the workplace. While sometimes this can be positive, there are also times when negative behaviors can develop as well. This then creates a domino effect: Once a few employees begin behaving in a certain way, it impacts the company culture and the entire team.