Missouri Marketing Resource Blog
Posts about
ROI
How to Calculate What a Lead Is Worth and How It Impacts ROI
Originally published 1-27-16. Updated for accuracy. As a business owner, you already understand...
3 minute read
How Many Radio Ads are Needed to Achieve Success?
When it comes to running radio ads, how many ads do you actually need? Running too few ads won’t...
3 minute read
What To Do When Your Action Campaign Doesn’t Provide Results
The purpose of advertising is to generate results. Those results differ depending on the type of...
2 minute read
What You Need To Know About Tracking Marketing ROI [In 200 Words]
Here’s the honest truth: If you’re investing in advertising, your provider owes you the right to...
1 minute read
New eBook! Digital Marketing: How To Evaluate Your Current Vendor and Strategy to Boost Results
Attention all business owners and marketers! Here’s the honest truth: Investing in digital...
2 minute read
Response vs. Results: What's The Difference And Why It Matters
Too often, businesses gauge the full success of their advertising on consumer comments. They may be...
4 minute read
The Power of Magazine & Radio: Fortified Roofing & Siding
Q&A WITH MEGAN HERZING, MARKETING MANAGER AT FORTIFIED ROOFING & SIDING We recently sat down...
1 minute read
Stop Posting and Praying: Become A Social Media Marketing Master!
Select an image, create a caption, include a link, click “Publish,” and drop to your knees and pray...
4 minute read
How to Track and Determine the Lifetime Value of a Customer (And Why It Matters)
With all the focus on acquiring new customers, it can sometimes be easy to overlook the value and...
2 minute read
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