Missouri Marketing Resource Blog
Posts about
ROI
Your Top Radio Advertising ROI Questions Answered by Real People Doing Real Advertising
Originally posted 8/8/2016 - Updated 12/15/2022 In marketing, there's an old saying: "Half your...
4 minute read
Cut Through the BS: How to Know If Your Radio Advertising Is REALLY Working
Originally posted 6/28/16 - Updated on 9/2/22 The biggest question about any marketing campaign is...
2 minute read
How to Calculate What a Lead Is Worth and How It Impacts ROI
Originally published 1/27/16 - Updated 4/18/22 As a business owner, you already understand that...
3 minute read
How Many Radio Ads are Needed to Achieve Success?
When it comes to running radio ads, how many ads do you actually need? Running too few ads won’t...
3 minute read
What To Do When Your Action Campaign Doesn’t Provide Results
The purpose of advertising is to generate results. Those results differ depending on the type of...
2 minute read
What You Need To Know About Tracking Marketing ROI [In 200 Words]
Here’s the honest truth: If you’re investing in advertising, your provider owes you the right to...
1 minute read
New eBook! Digital Marketing: How To Evaluate Your Current Vendor and Strategy to Boost Results
Attention all business owners and marketers! Here’s the honest truth: Investing in digital...
2 minute read
Response vs. Results: What's The Difference And Why It Matters
Too often, businesses gauge the full success of their advertising on consumer comments. They may be...
4 minute read
The Power of Magazine & Radio: Fortified Roofing & Siding
Q&A WITH MEGAN HERZING, MARKETING MANAGER AT FORTIFIED ROOFING & SIDING We recently sat down...
1 minute read
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