Some 313 million people or 95% of the population in the US spend time buying, researching and browsing online, and now that we are in a global pandemic that hinders many in person purchases, that number is likely even greater. Therefore, this is a huge demographic to reach if you are a business operating in today’s digital society. Thankfully, digital marketing allows you to get in front of these technologically minded customers who use the internet as a tool, reaching them at different stages of the buying cycle. Therefore, it’s vitally important to include digital marketing in your 2021 marketing budget. Read on to learn more:
The struggle is real. It’s been an “off” year for your business. You are optimistic, but honestly have no idea what the future holds. You knew when you started in business that risk was part of the lifestyle, that there would be good years and there would be bad years. 2020 has upset the apple cart without a clearly defined path back to normal. “Giving up” isn’t an option, but the fact is…your expenses currently outweigh your income. How do you decide what to do next…what to cut and what to keep?
As a locally-owned marketing company, we at Zimmer Communications have experienced all the ups and downs of a business’ life cycle. In the last 65 years, we’ve supported countless businesses through the ups and downs of a changing economy. We’ve learned a lot in that time. Let’s look at a few key considerations for business owners who are faced with needing to cut costs that have helped them withstand the downtimes and come out strong on the other side.
If you haven’t started the process of reviewing this last year’s ROI and defining company goals for the next year, you soon will be. That process typically involves budget discussions and often the marketing budget is up for debate. Additionally, most marketing contracts are up for renewal toward the end of the year. Business owners and marketing professionals wrestle over whether or not to leave the marketing budget the same, increase it or even cut it back. To guide that discussion, we’ve identified the following important considerations to help you make the most of your advertising investment in the coming year.