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KCLR – Clear 99
KTXY – Y107
KCMQ – Classic Rock
KSSZ – The Eagle
KTGR – ESPN Radio
KATI – Kat Country
KWOS – News Radio
KFAL – The Big 900
KZWV – The Wave
Springfield, MO Radio
Radio Advertising Guide
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Social Influencers
Magazine
Inside Columbia Magazine
Boom! Magazine
CEO Magazine
Custom Publishing
Digital
Website Design & Development
Inbound Marketing Services
Geofencing & Targeted Display
SEM
Connected TV
Social Media
E-Blasts
Recruitment Advertising Guide
Creative
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Design Services
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Jingles
Blog
Free Ebooks
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Advertise
Case Studies
About Us
Meet the Team
Contact
573.875.1099
Contact Us
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Missouri Marketing Resource Blog
Posts about
Marketing Strategy
Marketing Strategy
,
Radio Marketing
,
awareness campaign
,
action campaign
The Art of Influence: How Action and Awareness Campaigns Use Different Strategies to Succeed in Radio Advertising
Radio continues to build success and amass a growing audience of loyal listeners. In fact, radio...
3 minute read
Read More
Marketing Strategy
,
Marketing Tips
,
Radio Works
Captivating Audiences: Harnessing the Magic of the Right Voice in Your Audio Brand
You're cruising in your car, jamming to your favorite tunes, and suddenly, a voice grabs your...
4 minute read
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Marketing Strategy
,
Business Growth Strategy
5 Ways to Make it Easy for Your Customers to do Business with You
We like “easy.” Who doesn’t? In fact, the easier it is, the more we like it...and the more we’ll...
2 minute read
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Marketing Strategy
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Business Growth Strategy
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Inbound Marketing Services
How To Maintain Business Growth When You're Already Successful
In today’s global economy, approximately two-thirds of businesses survive the first two years, half...
3 minute read
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Advertising
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Marketing Strategy
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first time radio advertiser
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advertising burnout
I Tried Advertising Once and It Didn't Work
Sometimes when we talk with business owners who have never advertised with Zimmer Communications...
3 minute read
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Marketing Strategy
A Productive Rant on Bad Radio Advice: Choosing Only Prime Dayparts
We see it all the time and we understand the temptation. There is an allure to using only prime...
4 minute read
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Digital Marketing
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Zimmer Communications
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Zimmer
So, Your Business Has “Gone Digital.” We Can Help With That!
At Zimmer Communications, our highest priority is to see your business grow. We believe in the...
5 minute read
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Digital Marketing
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Advertising
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Marketing Strategy
How Do I Know If I'm Spending My Marketing Dollars in the Right Places?
No matter what business you’re in, advertising is a necessity to influence the consumer, stay front...
3 minute read
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Advertising
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branding
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I Don't Need Advertising, I'm Hitting All My Goals
Reaching specific goals you have set for your business is an accomplishment to be proud of....
3 minute read
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Marketing Strategy
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Target Persona
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Sales strategy
Four Times You Need a Target Persona
A well-developed target persona allows your brand to gain a better understanding of your ideal...
3 minute read
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