Originally published 9-28-2015. Updated 9-11-2020
Let’s see if this story sounds familiar… a local business owner spent months researching her marketing options. She knew she wanted to be on a few radio stations. Her competitors were on TV, so she was interested in options on a local channel, and of course she knew she needed to be online, though she wasn't sure exactly where or how. Her employees insisted she should put a coupon in direct mail, and a close friend swore she'd regret it if she didn’t do billboards.