Posts about

Marketing Strategy

Marketing Strategy, Business Growth Strategy, Inbound Marketing Services

How To Maintain Business Growth When You're Already Successful

In today’s global economy, approximately two-thirds of businesses survive the first two years, half...
3 minute read
Read More
Advertising, Marketing Strategy

How Bad (or No) Branding Can Potentially Hurt Your Business

As a business owner, you cannot avoid or ignore branding. Branding is just as important, if not...
3 minute read
Read More
Advertising, Marketing Strategy, Business Growth Strategy

What's the Jam on Jingles?

"Call 1-800 steemer… Stanley Steemer gets carpet cleaner!” “Give me a break, give me a break, break...
2 minute read
Read More
Marketing Strategy, product focus, customer focus

Is Your Business Marketing Product-Focused or Customer-Focused?

There are two primary schools of thought when it comes to a marketing perspective. One looks at the...
3 minute read
Read More
Digital Marketing, Advertising, Marketing Strategy, Social Media

5 More Marketing Tactics Your Radio Station Can Provide, Besides Radio

DID YOU KNOW: Stations offer many marketing services outside of radio ads! Because of their...
3 minute read
Read More
Marketing Strategy, Radio Marketing, awareness campaign, action campaign

Is the Power of Radio in Driving Results or Igniting Brand Awareness?

You're tuned in to your favorite radio station, bopping your head to the catchy jingles and...
4 minute read
Read More
Marketing Strategy, Radio Marketing, awareness campaign, action campaign

The Art of Influence: How Action and Awareness Campaigns Use Different Strategies to Succeed in Radio Advertising

Radio continues to build success and amass a growing audience of loyal listeners. In fact, radio...
3 minute read
Read More
Marketing Strategy, Marketing Tips, Radio Works

Captivating Audiences: Harnessing the Magic of the Right Voice in Your Audio Brand

You're cruising in your car, jamming to your favorite tunes, and suddenly, a voice grabs your...
4 minute read
Read More
Marketing Strategy, Business Growth Strategy

5 Ways to Make it Easy for Your Customers to do Business with You

We like “easy.” Who doesn’t? In fact, the easier it is, the more we like it...and the more we’ll...
2 minute read
Read More
Advertising, Marketing Strategy, first time radio advertiser, advertising burnout

I Tried Advertising Once and It Didn't Work

Sometimes when we talk with business owners who have never advertised with Zimmer Communications...
3 minute read
Read More

    Topics

    see all topics

    Top Posts

    Prev 1 2 3 4 5 Next