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Marketing Strategy

Marketing Strategy, Marketing Tips

12 Rules to Set Your Marketing Up for Success BEFORE You Start Advertising

My dad always told me, “If you’re going to do something, do it right the first time.” To me,...
5 minute read
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Marketing Strategy, brandkamp, Brandsformation

Why Should You Attend BrandKamp 2021: A Q&A with Chuck Mefford

“You may have come to BrandsFormation before, but you haven’t seen it quite like this,” shares...
3 minute read
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Marketing Strategy, branding, Jingle, Music in Marketing

How Music Makes Your Marketing Memorable

For centuries, music has been used to help people remember and tell stories. Children are taught...
2 minute read
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Marketing Strategy, Social Media Marketing

Why Having a Non-Professional Manage Your Social Media is a Really Bad Idea

As a business owner, you might be tempted to let your neighbor’s uncle’s sister’s son (a.k.a a...
2 minute read
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Digital Marketing, Marketing Strategy, Covid-19

Advertising Tips for a Successful Post-Pandemic Comeback

The Covid-19 Pandemic has changed our lives forever. That includes the way we market our...
3 minute read
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Marketing Strategy, Recruitment Advertising

The Employee Recruitment Challenge: Non-traditional Methods that Work

Remember the good old days? When the market was overflowing with qualified candidates for every...
3 minute read
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Marketing Strategy, Marketing Budget

6 Reasons Your Business Needs a Marketing Budget

A marketing budget is basically a financial plan that allocates a certain amount of resources to...
2 minute read
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Marketing Strategy, Radio Marketing

How Many Radio Ads Does It Take to Get Results?

When it comes to running radio ads, how many ads are the right amount? Running too many can be a...
2 minute read
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Marketing Strategy, brandkamp, Marketing Tips, Brandsformation

Are You Using the 60/40 Rule for Your Marketing? [Brandsformation]

For many many years, marketing has been looked at as an art rather than a science. Now,...
1 minute read
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Marketing Strategy, Marketing Tips

Don’t Be Boring: An Exercise in Marketing with Emotion

Experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. As a...
3 minute read
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