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Marketing Strategy (3)

Marketing Strategy, Radio Marketing, Awareness Campaign, Action Campaign

The Art of Influence: How Action and Awareness Campaigns Use Different Strategies to Succeed in Radio Advertising

Radio continues to build success and amass a growing audience of loyal listeners. In fact, radio...
3 minute read
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Marketing Strategy, Marketing Tips, Radio Works

Captivating Audiences: Harnessing the Magic of the Right Voice in Your Audio Brand

You're cruising in your car, jamming to your favorite tunes, and suddenly, a voice grabs your...
4 minute read
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Marketing Strategy, Business Growth Strategy

5 Ways to Make it Easy for Your Customers to do Business with You

We like “easy.” Who doesn’t? In fact, the easier it is, the more we like it...and the more we’ll...
2 minute read
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Advertising, Marketing Strategy, First Time Advertiser, Advertising Burnout

I Tried Advertising Once and It Didn't Work

Sometimes when we talk with business owners who have never advertised with Zimmer Communications...
3 minute read
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Marketing Strategy

A Productive Rant on Bad Radio Advice: Choosing Only Prime Dayparts

We see it all the time and we understand the temptation. There is an allure to using only prime...
4 minute read
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Digital Marketing, Marketing Strategy, Integrated Marketing Communications, Zimmer Communications

So, Your Business Has “Gone Digital.” We Can Help With That!

At Zimmer Communications, our highest priority is to see your business grow. We believe in the...
5 minute read
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Digital Marketing, Advertising, Marketing Strategy

How Do I Know If I'm Spending My Marketing Dollars in the Right Places?

No matter what business you’re in, advertising is a necessity to influence the consumer, stay front...
3 minute read
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Advertising, Marketing Strategy, Marketing Budget, Branding, Goal Setting

I Don't Need Advertising, I'm Hitting All My Goals

Reaching specific goals you have set for your business is an accomplishment to be proud of....
3 minute read
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Marketing Strategy, Sales Enablement, Target Persona

Four Times You Need a Target Persona

A well-developed target persona allows your brand to gain a better understanding of your ideal...
3 minute read
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Marketing Strategy, ROI, Target Persona, Brand Relevance

Target Personas Can Help You Achieve Better Results

There is a temptation for a business owner to want their business to be all things to all people....
3 minute read
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