Mid-Missouri Marketing Resource Blog

Is Radio Dead? 5 Reasons Why Radio Advertising Is Still Relevant in 2019

Posted by Christine Lepp on May 21, 2019 at 9:05 AM

Although 2019 is known to be a digital world, the effectiveness of radio advertising is still undeniable. For example, did you know that radio consistently reaches 93% of Americans each week? Statistics like this one help prove why business owners and marketers across the country are still looking to radio to promote their companies. Today, we’re taking this topic even further by providing the top five reasons that radio advertising is still relevant in 2019.

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Topics: Marketing Strategy

Spring and Summer Media Consumption Changes That Should Impact Your Marketing Decisions

Posted by Carla Leible on April 30, 2019 at 9:11 AM

It’s well known that consumer behavior changes with the seasons, and your company undoubtedly takes that into account. Summer time means bathing suits and suntan lotion, while winter means heavy coats and major retail holidays, and so on. However, what you may not be considering is how much media consumption changes with the seasons as well. In today’s post, we’ll take a brief look at how this impacts your spring and summer marketing planning.

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Topics: Marketing Strategy

Why The Biggest Businesses Still Use Radio Advertising

Posted by Carrie Berkbuegler on April 15, 2019 at 9:22 AM

It’s no secret that at Zimmer Radio & Marketing Group, we believe in the power of digital marketing. That’s why we offer clients an extensive array of digital services, including website design, digital targeting services, and social media management. We understand that such an all-encompassing, integrated marketing approach ensures our clients will receive the best results available.

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Topics: Digital Marketing, Advertising, Marketing Strategy

How To Maintain Business Growth When You're Already Successful

Posted by Carla Leible on April 11, 2019 at 9:23 AM

In today’s global economy, approximately two-thirds of businesses survive the first two years, half of all businesses make it to five years, and only a third succeed to 10 years or more. That being said, if your business has survived several years of ongoing success, it’s certainly something to celebrate! However, with your continued business growth, you may start to believe you’ve reached every customer possible and the available leads are slim. As a result, your focus is on retaining current clients rather than hunting for new ones, in order to maintain the status quo.

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Topics: Marketing Strategy, Business Growth Strategy, Inbound Marketing Services

You Just Attended The BrandsFormation™ Seminar. Now What?

Posted by Rebecca Milner on April 9, 2019 at 11:08 AM

So, you just left the BrandsFormation™ seminar. Is your head spinning? Good! That means that your mind is already going to work, trying to decide just how to implement some of the life-changing advice discussed by branding expert, Chuck Mefford.

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Topics: Advertising, Marketing Strategy

You're Not Fooling Anyone: 7 Reasons Your Business Blog Sucks!

Posted by Carrie Berkbuegler on April 1, 2019 at 8:41 AM

Happy April Fools' Day, everyone! We're fans of this holiday because occasional (and obviously, harmless!) office pranks fall in line with one of our core values: FUN! But let's be honest: There are certain aspects of a business that should never be an easy target of a joke. We believe that one of those areas is a business' blog. 

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Topics: Marketing Strategy

VIDEO: Why Clear 99's Jamie Mac and KCMQ's Shags & Trevor Recommend Sponsoring Bussin' It To Busch

Posted by Zimmer Radio & Marketing Group on March 20, 2019 at 8:48 AM

Our annual Bussin' It To Busch event is back on Friday, May 10, 2019 when the Cardinals take on the Pittsburgh Pirates! We've previously given ten specific reasons that businesses should be stepping up to the plate and sponsoring this wildly popular event, but today, we want to hear from some of the experts most closely associated w ith it the event itself: our own radio personalities! 

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Topics: Marketing Strategy

5 Ways Inbound Marketing Generates Quality Leads

Posted by Christine Lepp on March 14, 2019 at 8:45 AM

Finding new customers is crucial for all businesses to succeed; however, generating qualified leads for new business can be a considerable challenge. About 61% of marketers report generating high-quality leads to be one of the most difficult aspects of running a business.

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Topics: Marketing Strategy, Inbound Marketing Services

The Top Ten Reasons To Sponsor Bussin' It To Busch

Posted by Cassidy Grellner on March 11, 2019 at 8:58 AM

We are excited to announce that our eighth annual Bussin’ It to Busch event is quickly approaching! This fun-filled trip takes four party buses full of eager Cardinals fans, along with some of our most lively and popular radio personalities, from Columbia and Jefferson City to Busch Stadium to see some St. Louis-style baseball. This year’s event is happening on May 10th when the Cardinals take on the Pittsburgh Pirates. So, how does it all work and what would a sponsorship mean for your business?

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Topics: Marketing Strategy

The History of Steve's Pest Control

Posted by Zimmer Radio & Marketing Group on March 7, 2019 at 9:01 AM

Everybody knows about Steve's Pest Control! They're your friend in the pest control business! Their catchy jingle and fleet of red pickup trucks are branded into the minds of residents in Columbia, Jefferson City, Lake of the Ozarks, and beyond. Their memorable advertisements have landed their business a solid status as a local celebrity. 

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Topics: Marketing Strategy, Business Leaders

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