Missouri Marketing Resource Blog
Posts about
Marketing Strategy (3)
The Art of Influence: How Action and Awareness Campaigns Use Different Strategies to Succeed in Radio Advertising
Radio continues to build success and amass a growing audience of loyal listeners. In fact, radio...
3 minute read
Captivating Audiences: Harnessing the Magic of the Right Voice in Your Audio Brand
You're cruising in your car, jamming to your favorite tunes, and suddenly, a voice grabs your...
4 minute read
5 Ways to Make it Easy for Your Customers to do Business with You
We like “easy.” Who doesn’t? In fact, the easier it is, the more we like it...and the more we’ll...
2 minute read
I Tried Advertising Once and It Didn't Work
Sometimes when we talk with business owners who have never advertised with Zimmer Communications...
3 minute read
A Productive Rant on Bad Radio Advice: Choosing Only Prime Dayparts
We see it all the time and we understand the temptation. There is an allure to using only prime...
4 minute read
So, Your Business Has “Gone Digital.” We Can Help With That!
At Zimmer Communications, our highest priority is to see your business grow. We believe in the...
5 minute read
How Do I Know If I'm Spending My Marketing Dollars in the Right Places?
No matter what business you’re in, advertising is a necessity to influence the consumer, stay front...
3 minute read
I Don't Need Advertising, I'm Hitting All My Goals
Reaching specific goals you have set for your business is an accomplishment to be proud of....
3 minute read
Four Times You Need a Target Persona
A well-developed target persona allows your brand to gain a better understanding of your ideal...
3 minute read
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