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  • Radio
    • KCLR – Clear 99
    • KTXY – Y107
    • KCMQ – Classic Rock
    • KSSZ – The Eagle
    • KTGR – ESPN Radio
    • KATI – Kat Country
    • KWOS – News Radio
    • KFAL – The Big 900
    • KZWV – The Wave
    • Springfield, MO Radio
    • Radio Advertising Guide
  • Magazine
    • Inside Columbia Magazine
    • Boom! Magazine
    • CEO Magazine
    • Custom Publishing
  • Digital
    • Website Design & Development
    • Inbound Marketing Services
    • Geofencing & Targeted Display
    • SEM
    • Over-The-Top (OTT) Video
    • Social Media
    • E-Blasts
  • Creative
    • Logos & Branding
    • BrandsFormation
    • Design Services
    • Photo & Video
    • Voicework
    • Jingles
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Missouri Marketing Resource Blog

Posts about

Marketing Strategy (3)

Marketing Strategy, Millennials

Marketing to Millennials

Millennials are the largest living generation that every brand wants to charm. It’s not an easy...
3 minute read
Read More
Marketing Strategy

Marketing Lessons We Can Learn from McDonalds

McDonalds is one of the most easily recognized, well-known brands in the world. If fact, you...
3 minute read
Read More
Advertising, Marketing Strategy

3 of the World’s Most Effective Ad Campaigns and Why they Worked

Advertising is a key part of business, but unless your messages are effective, you’re spinning...
1 minute read
Read More
Marketing Strategy

5 Irrelevant Pieces of Information to Stop Including in Your Ads [VIDEO]

Your advertising is a precious commodity. There’s limited space or time to tell your story, so...
1 minute read
Read More
Marketing Strategy

Your Marketing Plan's Secret Weapon: Consistency

Consistency builds trust. Why? Because you teach people that they can depend on you, that you'll...
3 minute read
Read More
Marketing Strategy, branding

What Does it Mean to be a Brand?

As a business owner, you have a unique opportunity.  You own something that has a chance to...
4 minute read
Read More
Marketing Strategy

My advertising isn't working! Do I cancel or stay the course? [VIDEO]

  You’ve just invested in advertising. You’re nervous, but optimistic. It’s more money than...
1 minute read
Read More
Marketing Strategy, Business Growth Strategy

5 Ways to Make it Easy for your Customers to do Business with you

We like “easy.” Who doesn’t? In fact, the easier it is, the more we like it...and the more we’ll...
2 minute read
Read More
Advertising, Marketing Strategy

Radio Advertising: The Art & Science of Buying an Audience

So you want to run a radio ad. Wonderful! Which station do you choose? When do you want your ad...
2 minute read
Read More
Advertising, Marketing Strategy

How Bad (or No) Branding Can Potentially Hurt Your Business

As a business owner, you cannot avoid, or ignore, branding. Branding is just as important, if...
3 minute read
Read More

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* Nielsen radio audience estimates are subject to qualifications and limitations in the report: Columbia, Mo, TSA, 12+, total audience, FA16 and SP 17.

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