Chipotle started something. In 1993, the first Chipotle restaurant opened in Denver, CO and gave diners something new. It wasn’t quite fast food, but it was fast. It wasn't quite a buffet, but you got to choose what foods to put on your plate. It wasn’t quite a formal sit-down restaurant, but the food was higher quality than a #1 cheeseburger & fries combo from a drive-thru. Chipotle launched a fast-casual restaurant concept around personalized dining. And patrons loved it. They gave diners a choice and allowed them to personalize their experience. Since then, that concept has revolutionized more than just the restaurant industry.