Mid-Missouri Marketing Resource Blog

Knowledge is Power: The Allure of Talk Radio

Posted by Carrie Berkbuegler on May 28, 2020 at 2:45 PM

It’s essential to stay up-to-date in today’s information fixated society. Knowledge is, and forever will remain, a powerful tool. Therefore, talk radio that is formatted properly with commentary and debates and those that promote engaging conversations is an advantageous way to enhance your advertising campaign. Even when there are opposing opinions, debates and free thought create an engagement that is riveting to all listeners. Regardless of whether or not you follow politics, it’s been proven that talk radio ratings spike dramatically during a political season, giving credence to the notion that listeners do enjoy a challenge and benefit even from opposing viewpoints. 

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Topics: Radio Marketing, news talk radio

Comeback Companies: Success Stories through the Great Depression

Posted by Carla Leible on May 27, 2020 at 9:17 AM


When times are tough, it's easy to believe that your situation is unique...that no one has ever faced adversity in business and that the options are limited. In this series of blogs entitled "Comeback Companies," our goal is to share stories of companies that stood in the face of hard times and refused to give up. In fact, they were often berated at the time for their stubborn refusal to do what other companies where doing - cut back or give up. We hope their stories of hope and persistence inspire you to press forward in your own journey.

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Topics: Radio Marketing, news talk radio

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