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Finish Strong, Start Stronger: Your Ultimate Year-End Marketing Planning Guide

 

Set your business up for growth in the new year. Our comprehensive list of free resources includes the tools you need to analyze your performance, refine your strategy, and build a powerful marketing plan that delivers results.

As a business leader in Missouri, you know that success doesn't happen by accident. It's the result of careful planning, smart strategy, and decisive action. With the year coming to a close, now is the perfect time to evaluate what worked, identify opportunities for improvement, and lay the groundwork for your most profitable year yet.

We've gathered our most valuable resources into one convenient collection to help you navigate this crucial planning phase with confidence. These tools are designed to give you clarity and direction, empowering you to maximize your reach locally and achieve a higher ROI on your marketing investments.

On this page, you'll find:

1. Free Downloadable Workbooks & Guides

2. A Curated List of Helpful Blogs & Information

3. Marketing Videos with Additional Planning Tips

Free Downloadable Workbooks & Guides:

Power Your Planning. Drive Results

Ready to turn strategy into action? Our collection of downloadable workbooks and guides is built to help business owners and marketers like you confidently plan for the year ahead. Whether you're mapping out your media mix, refining your social strategy, budgeting for campaigns, or setting goals for ROI — these tools are designed to make the process easier, smarter, and more effective.

With practical templates, step-by-step planning resources, and expert insights from decades of experience, you'll have everything you need to build a marketing plan that works. No fluff. Just real tools for real results.

 

Workbook for Building or Refreshing Your Marketing Brand Strategy

Brand Strategy Workbook

Download
Annual Planning Made Simple A Marketing Workbook for Business Owners and Marketers

Annual Marketing Workbook

Download
Branding Excellence: 5 Vital Factors and Key Best Practices

Branding Best Practices

Download
**12-Ways-to-Improve-Your-Advertising-Creative-—-Cover

Improve Advertising Creative

Download
Marketing Bridge: How to Connect Seamlessly Across Channels

Marketing Bridge

Download
The Step by Step Guide to Tracking Marketing ROI

Understanding Marketing ROI

Download
Advertising in Uncertain Times - cover wo text-1

Advertising in Uncertain Times

Download
True Colors: Leadership and Communication training for companies

Company Culture: True Colors

Download
Comporehensive Recruitment Strategies that Work

Recruitment Strategies That Work

Download

 

Helpful Blogs & Additional Information:

Plan Smarter. Market Better.

As the new year approaches, it's the perfect time to sharpen your strategy with insights that matter. Our curated list of blogs below is designed to help business owners and marketers plan, strategize, and budget effectively for the year ahead. From understanding the right media mix for your company, to building a social media strategy that actually works, to improving company culture and retention through tools like True Colors — these resources cover it all. You'll also find expert guidance on website upgrades, digital accessibility, and how to measure ROI across your marketing efforts.

Whether you're refining your brand, launching new campaigns, or optimizing your digital presence, this list of blogs below is your free 'go-to toolkit' for smart, informed decision-making. Hover over each blog suggestion below to see the title, and click to read any that you find interesting. 

 

Videos with Key Marketing Insights:

Watch. Learn. Grow.

Ready to take your marketing strategy to the next level? Our video library offers quick, insightful explanations of key concepts that drive real business growth. Whether you're curious about what happens during a Brand Marketing Workshop with Zimmer, want to understand why businesses that stay the course with advertising come out stronger, or need clarity on the power of awareness branding campaigns, these videos break it all down. You’ll also discover how to elevate your company culture through True Colors training — a proven tool for improving team dynamics and retention.

These short videos are designed to help you make smarter decisions, build stronger strategies, and start the new year with confidence.

 

Ready to Take the Next Step?


Let’s talk — one-on-one, with no pressure. Whether you have questions, need ideas, or just want to explore how we can support your goals, our team of marketing experts is here to help. Schedule a time to meet with us and get personalized insights tailored to your needs.

📅 Book your free consultation today — we’re excited to connect!

set up a complimentary consultation with Zimmer Communications

 

At Zimmer Communications, we’re not just committed to marketing — we’re committed to marketing done correctly.

Since 1956, we’ve helped businesses grow with strategies that work, and we’re sharing that expertise with you through the Missouri Marketing Resource blog.

Subscribe today for actionable tips, proven insights, and best practices on everything from media mix and social strategy to company culture, website upgrades, and more.

If you're planning for the year ahead, this is your go-to resource for smarter marketing, stronger ROI, and real results.

 

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