Mid-Missouri Marketing Resource Blog

Marketing Lessons We Can Learn from McDonalds

Posted by Cathy Atkins on July 6, 2020 at 2:34 PM

McDonalds is one of the most easily recognized, well-known brands in the world. If fact, you would be hard pressed to find someone who hasn’t at least heard of McDonalds and most have visited a franchise more than a few times. They maintain their immense reputation for stellar recognition and brand awareness through consistent branding, advertising and being willing to adapt to an ever-changing marketplace. Here’s some marketing lessons we call learn from McDonalds, one of the best in the business at knowing and employing relevant, effective marketing practices:

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Topics: Marketing Strategy

Voiceover Tips: 5 Ways to Sound Likeable and Believable

Posted by Jon Sheltmire on June 29, 2020 at 10:42 AM

One of the most powerful marketing tools for a business is when a business owner becomes the voice of his or her company.  Think Dave from Wendy’s; when he started starring in their ads in the 80s, sales skyrocketed.  Dave seemed natural, unaffected, likeable and sincere.  He invoked trust.  On a subconscious level, viewers must have felt like, if Dave is such a good guy, eating at Wendy’s must be the right thing to do! 

This is especially true for local business.  There’s something reassuring to listeners about a local business owner who comes across as a good person, who is fully involved with the business and has a vision for how to improve his or her customer’s lives. 

Many local businesses do take advantage of this opportunity, but not all businesses do so as successfully as they could – and most often this is because they aren’t naturals at voicing their own ads. 

This is not their fault, of course.  Public speaking in all its forms is like dancing or playing a musical instrument; it comes more easily to some than to others.  But, just like dancing or playing a musical instrument, it does come with a set of ‘good form’ tips that can at least help nudge one in the right direction.  The rest is practice!

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Topics: Advertising, Radio Marketing

3 of the World’s Most Effective Ad Campaigns and Why they Worked

Posted by Josh Ryan Smith on June 25, 2020 at 1:50 PM

Advertising is a key part of business, but unless your messages are effective, you’re spinning your wheels. For an ad campaign to truly connect with your customers, you must create messages that are both memorable and powerful. You must also clearly communicate how you help make the consumer’s life better.

To better illustrate our point, here are three of the most powerful, effective advertising campaigns ever created:

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Topics: Advertising, Marketing Strategy

3 Tips for Effective Social Media Recruiting

Posted by Jonathan Durbin on June 24, 2020 at 1:15 PM

As media has evolved, gone are the days of checking the “Help Wanted” ads in local newspapers. With the help of Google and job boards like Indeed, prospective employees can find open positions in their industry in any location with just a few clicks. With this increased access to jobs around the world at any time, employers need to get more creative than a simple job posting when it comes to recruiting top talent. This is where social media recruitment comes into play.

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Topics: Social Media, Recruitment Advertising

5 Irrelevant Pieces of Information to Stop Including in Your Ads

Posted by Cathy Atkins on June 22, 2020 at 2:16 PM


Your advertising is a precious commodity. There’s limited space or time to tell your story, so the challenge is to use it wisely. Your story is what creates your brand. It’s what people will remember. Good advertising gives consumers a message that will stick and only includes information that is relevant. However, in our expert opinion...we find that old habits die hard. Certain bits of information are no longer germane and may be costing you valuable air time. Here is Director of Sales Carrie Berkbuegler in this video discussing 5 topics, commonly included in traditional advertising, that nobody cares about anymore.

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Topics: Marketing Strategy

Why Top-40 is Still Top Dog

Posted by Cathy Atkins on June 18, 2020 at 1:53 PM

Top-40 music continues to vibe with not just the young in age, but also the young at heart. Listeners to the format are like the music they adore - active, trendy, vibrant, youthful and engaged. They also happen to have money...and a desire to spend it. These young yuppies are buying everything from food and clothes to homes and cars - a far cry from the stereotypical teenage listener trying to finish homework so he/she can play video games. If you haven't considered Top-40 as an audience worthy of your business, you're missing out.  Here's why. 

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Topics: Radio Marketing

Social Influencers: Influencer Marketing

Posted by Carrie Berkbuegler on June 15, 2020 at 2:03 PM

Influencer marketing has become an increasingly important part of online marketing and engaging with users. With social media rapidly becoming a prominent part of daily life, as nearly 80 percent of American adults now have at least one account, influencers have a growing amount of power over the buying habits of consumers and the reputation of businesses. Almost 40 percent of people on Twitter report that tweets from influencers on the platform have resulted in them making a purchase.

Influencer marketing has close ties with two other popular forms of marketing that you may be familiar with: social media marketing and content marketing. Here is what you need to know about social influencers and the power of influencer marketing.

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Topics: Advertising, influencer marketing

Classic Rock is on a Roll

Posted by Carla Leible on June 8, 2020 at 11:55 AM


We all know that classic rock is one of the most popular and timeless music genres, but why? A simple answer could be that it makes you feel like a badass while listening. Think about the time you first heard Pink Floyd, Def Leppard and the Rolling Stones and how it made you feel… like a true badass. And while that may be a driving factor in the popularity of this genre, it also has an authenticity factor that so many people young and old resonate with. 

In fact, 12 of the top 20 best selling music artists of all time are classic rock musicians… that is pretty legendary if we do say so ourselves. Bands like The Beatles, Led Zeppelin, AC/DC, Aerosmith and Metallica are iconic in the music industry for a reason. It was the most popular genre for the Baby Boomers and will remain that way heading into 2020 and beyond.

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Topics: Radio Marketing, classic rock

ANNOUNCING: Kansas City Chiefs Partnership with Zimmer Communications!

Posted by Carla Leible on June 4, 2020 at 10:30 AM

Zimmer Communications and the Kansas City Chiefs have announced a multiyear agreement in mid-Missouri. 96.7FM KCMQ and 104.5 FM/950 AM KWOS will be airing the Chiefs beginning August 2020. As part of the agreement, KCMQ and KWOS will broadcast all preseason, regular season, and postseason games, along with pre-game and post-game coverage.

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Topics: kansas city chiefs

Knowledge is Power: The Allure of Talk Radio

Posted by Carrie Berkbuegler on May 28, 2020 at 2:45 PM

It’s essential to stay up-to-date in today’s information fixated society. Knowledge is, and forever will remain, a powerful tool. Therefore, talk radio that is formatted properly with commentary and debates and those that promote engaging conversations is an advantageous way to enhance your advertising campaign. Even when there are opposing opinions, debates and free thought create an engagement that is riveting to all listeners. Regardless of whether or not you follow politics, it’s been proven that talk radio ratings spike dramatically during a political season, giving credence to the notion that listeners do enjoy a challenge and benefit even from opposing viewpoints. 

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Topics: Radio Marketing, news talk radio

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