Mid-Missouri Marketing Resource Blog

How to Get Your Customers to Fall in Love with You

Posted by Carla Leible on February 14, 2020 at 8:38 AM

On this day dedicated to love, why not consider how to get your customers to fall in love with your business? Just as in a romantic relationship, the relationship built between your business and your customers is one of value and loyalty. This loyalty often leads your customers to care more than passively about the development, furtherance and overall success of your business. This term is what we like to call ownership. Ownership exists in a sphere above customer loyalty and is closer to an actual relationship than a mere customer/business interaction (but not in a weird way). To encourage your customers to move from passive to loyal and then to ownership by “romancing them” follow the tips listed below:

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Topics: Business Growth Strategy

Creating An Offer Your Customers Can't Refuse

Posted by Josh Ryan Smith on February 12, 2020 at 8:21 AM

Think about it. If you’re going to try and attract more business with a juicy offer, that offer needs to be something that people simply can’t refuse. Because even the most powerful call to action won’t work unless your offer is practically irresistible. Regardless of what you’re selling—and even if you’re giving something away—there are some things that go into creating a really effective offer.

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Topics: Advertising, Marketing Strategy

Zimmer Communications – Evolving Beyond Radio to Comprehensive Marketing Solutions

Posted by Carrie Berkbuegler on February 10, 2020 at 8:56 AM

At Zimmer Communications, our purpose is to help our client’s business grow. Our efforts are focused on developing ourselves through training and coaching. We accomplish this through an environment where exceeding company standards, continual improvement, initiative, and innovation are recognized and rewarded. Because we’re super-committed to that goal, Zimmer has grown and evolved over the years...a lot. For that reason, we frequently hear people say, “I didn’t know you guys did that!?” We are so much more than radio. Here's the scoop on what we offer and why:

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Topics: Advertising, Marketing Strategy, Zimmer Communications

Why Should You Attend BrandKamp 2020: A Q&A with Chuck Mefford

Posted by Carla Leible on February 7, 2020 at 10:12 AM

“You may have come to BrandsFormation before, but you may not have seen it like this,” shares Chuck Mefford.

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Topics: Marketing Strategy

5 Ways to Guarantee Your Magazine Ads Will Flop

Posted by Christine Overfelt on February 6, 2020 at 3:32 PM

We are a do-it-yourself crazed society. Convinced we can cut corners, save money and impress our friends and neighbors with our latent abilities, we LOVE the DIY philosophy. From home remodeling to hair color, businesses everywhere cater to those of us with the confidence to tackle new tasks. Advertising is no different. As a business owner, you know your business better than anybody, so who better to design your print ads. After all, it can't be that hard...can it?

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Topics: Advertising, Marketing Strategy, Magazine Advertising

7 Tips for Successful Marketing We Can Learn From The St. Louis Cardinals

Posted by Zimmer Radio & Marketing Group on February 3, 2020 at 10:40 AM

Don't be distracted by the bright lights, the seventh inning stretch, or the superb athleticism. There may not be anything quite like the top teams in the MLB, but that doesn't mean they're not a bustling, successful business you can learn a lot from. Your actual business may not have a lot in common with a professional sports team, like the St. Louis Cardinals, but you shouldn't be surprised to learn that your marketing strategy and needs reflects theirs. (Or at least, it should.)

In today's post, we'll discuss what the Cardinals have in common with your marketing and what you can learn from them.

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Topics: Mid-Missouri Market

250,000 Reasons Why We Support the Children's Miracle Network Every Year

Posted by Carla Leible on January 31, 2020 at 9:19 AM

Most business owners love the idea of giving to charity, in theory at least. But oftentimes businesses are strapped for cash, limited on staff and short on time. Running a business often takes priority over charitable contributions.  Yet many remain committed to giving back, even making it part of their company core values. Have you ever wondered how supporting a charity can benefit your business? Corporate volunteerism and donations  to charity don’t have to be a zero-sum game, and being involved can have a far-reaching positive impact.

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Topics: Business Growth Strategy

5 Ways to Keep Sales Hot During Winter

Posted by Carrie Lorenz on January 30, 2020 at 1:03 PM


Did you know that there is a link between weather and your mood? Which, ultimately will affect your purchasing decisions. Researchers are calling it weather-based marketing. But, for those of us who work in sales, you are aware of this already. When winter hits, leads and revenue tend to turn into an icy slowdown. The question is, how do you keep sales hot through the colder months and increase revenue? Find out below with these five tips.

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Topics: Marketing Strategy, Business Growth Strategy, Lead Generation

The Top 9 Reasons To Sponsor The 2020 Mid-Mo Baby Expo

Posted by Carla Leible on January 20, 2020 at 8:42 AM


Oh, baby! We are so excited to announce that our third annual Mid-Mo Baby Expo is coming back to Columbia! Once again, we have partnered with Boone Hospital to bring back this event that's one big "bundle of joy!" The Mid-Mo Baby Expo will take place Saturday, March 14th, 2020 from 8am to 12pm at the Courtyard by Marriott.  

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Topics: Event Marketing

Three Keys to First Quarter Success

Posted by Jonathan Durbin on January 16, 2020 at 1:06 PM


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Topics: Marketing Strategy, Business Growth Strategy, Lead Generation

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