Mid-Missouri Marketing Resource Blog

Success in Marketing Requires the Right Tools…and Our Toolkit Keeps Growing.

Posted by Carrie Berkbuegler on January 22, 2021 at 9:45 AM

When I was a kid, my dad was somewhat of a carpenter/handyman. It was my job to assist, and that typically meant being at the ready to hand him whatever tool he needed to get the job done correctly. As an adult, I’ve learned that our clients’ expectations of their marketing partner are similar. They expect us – Zimmer Communications - to be at the ready with the right tools to accomplish campaign success. We’ve taken that expectation seriously.

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Topics: Zimmer Communications, Springfield, MO

What You Need To Know About Cardinals Baseball (And How This Can Help Your Brand)

Posted by Carla Leible on January 18, 2021 at 3:53 PM

Originally published 02-04-2019. Updated as of 01-18-2021.

To be honest, we love rooting for the home team, especially when that team is the St. Louis Cardinals. That’s because they’re a historic business with strong roots in the community and they understand how to reach their audience. In fact, the team resonates so strongly with local audiences that advertising to Cardinals fans can offer significant lifts in ROI.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

7 Tips for Successful Marketing We Can Learn From The St. Louis Cardinals

Posted by Cathy Atkins on January 15, 2021 at 10:40 AM

Originally published 02-03-2020. Updated as of 01-14-2021.

Don't be distracted by the bright lights, the seventh inning stretch, or the superb athleticism. There may not be anything quite like the top teams in the MLB, but that doesn't mean they're not a bustling, successful business you can learn a lot from. Your actual business may not have a lot in common with a professional sports team, like the St. Louis Cardinals, but you shouldn't be surprised to learn that your marketing strategy and needs reflects theirs. (Or at least, it should.)

In today's post, we'll discuss what the Cardinals have in common with your marketing and what you can learn from them.

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Topics: Mid-Missouri Market

Year-In Review: Most-Read Blogs of 2020

Posted by Carrie Berkbuegler on December 31, 2020 at 9:30 AM

Wow… 2020 has been a whirlwind of a year to say the least! This year has been tough on everyone, and while it may have seemed crazy at times, know that we’ve all made it through the year stronger. In 2020, we covered a wide variety of topics for everyone from business owners to human resources managers to salespeople. We talked about budgeting, radio, digital, recruitment strategies, omni-channel marketing, how to face the COVID-19 pandemic and much much more. 

Our number one goal is always to provide content that is thought-provoking, useful and relevant to things that our clients, businesses and fellow marketers are facing. 

As we reflect back on the year, we wanted to share a recap of our top ten most-read blogs from 2020. 

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Topics: Marketing Strategy

SEM vs. SEO: What's The Difference?

Posted by Rachel Perrone on December 23, 2020 at 1:13 PM


SEM, Paid Search, SEO, PPC and Google Ads. Which one of these is not like the other? Not a clue? Don’t worry, you’re not alone.  

As more businesses rely on their websites to attract new customers, they are also eager to understand how to promote those sites. It can become overwhelming trying to make sense of the acronyms and phrases that float around when answering the question “How can I get my website to show higher on Google?”(Yes, there are other search engines. But when 90% of users turn to Google for their queries, there really aren’t.)

When it comes to increasing your visibility or ranking on Google, it really boils down to two categories: SEM and SEO. They both help you rank higher on Google so more people see your site and click on it. But SEM and SEO are not the same thing. Let’s dive into what they stand for and how they each work.

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Topics: SEO, SEM

The Ultimate Business Owner's New Year's Resolution Checklist

Posted by Carla Leible on December 10, 2020 at 2:55 PM

Originally published 12-20-2018. Updated on 12-10-2020.

The end of the year is the perfect time to reflect on your business’s growth. What were the highlights of 2020? What would you like to improve on? Where would you like to grow in 2021?

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Topics: Marketing Strategy, Business Growth Strategy, Business Leaders

3 Reasons You Should Join the Zimmer Communications Team!

Posted by Jonathan Durbin on December 9, 2020 at 10:31 AM

It’s that time of year again: as 2020 draws to a close, we begin reflecting on the last twelve months while looking toward the new year and how we may be able to continue growing personally and professionally. While it’s no secret that 2020 has been an unconventional year, it has also created an opportunity to forge a new path and pursue new adventures you may not have previously considered. If you are looking to make a career move or simply want to join a company that is more aligned with your vision for your own future, then it may be time to apply with Zimmer Communications! Check out three reasons why you should join the Zimmer family below:

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Topics: Work at Zimmer, Zimmer Communications

4 of 12 Causes of Advertising Failure: Unsubstantiated Claims

Posted by Cathy Atkins on December 3, 2020 at 8:50 AM

Originally published 10-12-2015. Updated 12-03-2020.

Lose an average of 30 pounds without dieting or exercise!” While most reasonable people may know that claims like this are bogus, and there is no “magic pill” to battle the bulge, many Americans fall for these deceptive and unsubstantiated claims day after day making it the #4 no-no in our 12-part series on causes of advertising failure.

In this article we’re going to outline reasons why making unsubstantiated claims is false advertising which is not only illegal, it’s harmful to your credibility, creates a bad reputation for your brand, and leads to a significant loss in customer loyalty.

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Topics: Advertising, Business Growth Strategy

BrandKamp: Do You Have a Media Mix...or a Mess? [VIDEO]

Posted by Carrie Berkbuegler on November 4, 2020 at 1:48 PM

We love chocolate cake...any cake, really. As Chuck Mefford demonstrates, they aren't that hard to make! Gather a relatively short list of some of your favorite ingredients...dump them in a bowl, mix, bake and voila!

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Topics: Marketing Strategy, Business Growth Strategy, brandkamp

Why Digital Should be Included in Your 2021 Marketing Budget

Posted by Carla Leible on October 21, 2020 at 11:06 AM

Some 313 million people or 95% of the population in the US spend time buying, researching and browsing online, and now that we are in a global pandemic that hinders many in person purchases, that number is likely even greater. Therefore, this is a huge demographic to reach if you are a business operating in today’s digital society. Thankfully, digital marketing allows you to get in front of these technologically minded customers who use the internet as a tool, reaching them at different stages of the buying cycle. Therefore, it’s vitally important to include digital marketing in your 2021 marketing budget. Read on to learn more:

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Topics: Marketing Strategy, Marketing Budget

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