Mid-Missouri Marketing Resource Blog

2 of 12 Causes of Advertising Failure: Big Reach Small Budget

Posted by Carla Leible on September 11, 2020 at 11:20 AM


Originally published 9-28-2015. Updated 9-11-2020

Let’s see if this story sounds familiar… a local business owner spent months researching her marketing options. She knew she wanted to be on a few radio stations. Her competitors were on TV, so she was interested in options on a local channel, and of course she knew she needed to be online, though she wasn't sure exactly where or how. Her employees insisted she should put a coupon in direct mail, and a close friend swore she'd regret it if she didn’t do billboards.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

Why Radio is King

Posted by Jon Sheltmire on September 8, 2020 at 10:15 AM

According to Nielsen, 92% of Americans listen to radio every week. Compare that to the number who consume television on a weekly basis; surprisingly, just 87%. Podcasts bring up the distant rear with a mere 22%.

Across all demographics, radio is the most popular form of media in America. For adults ranging in age from 18 and up, radio reaches between 90 and 94% of them all. But why is radio king? How has it enjoyed such an enduring reign? Here are some likely reasons:

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Topics: Marketing Strategy, Radio Marketing

3 Ways You Can Improve Employee Retention

Posted by Jonathan Durbin on September 4, 2020 at 10:15 AM

In today’s uncertain landscape, a unified team is essential for success within any company. A team that is unified tends to be more productive and brings better results while generally having more fun doing it. The best way to ensure your team is one that supports and empowers one another, look no further than employee engagement and retention. Check out how you can improve employee retention and bolster engagement below:

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Topics: Recruitment Advertising

3 Keys to a Strong Marketing Strategy

Posted by Josh Ryan Smith on September 2, 2020 at 1:25 PM

This is one of the main differences between business owners who experience success and those who are just trying to stay afloat. All successful businesses have a clear marketing strategy that makes everything they do more effective.

Many small business owners get overwhelmed with daily marketing tasks like sending emails, tweeting, advertising, blogging and so on, so they aren’t taking the time to work on the decisions that’ll improve the performance of their tactics.

Strategy is simply the decisions you need to make so your tactics work better. Your marketing strategy is the foundation for creating awareness, generating interest, closing new sales, and continuing customer engagement.

Your marketing strategy guides your company culture, your products and services, and your pricing.

Here are a few keys to consider when creating a strong marketing strategy:

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Topics: Marketing Strategy, Business Growth Strategy

Goal Setting in Sales is a Waste of Time - Without These 2 Key Elements [VIDEO]

Posted by Carrie Berkbuegler on August 27, 2020 at 3:40 PM

We’re officially on the downhill slide of the 3rd quarter and gunning for the end of the year. For many salespeople, this last year may not have been one to write home about (something about a pandemic). It's important to realize that you have a blank slate awaiting you for the future. Now is your chance to capitalize on the lessons learned this year and get focused on what is possible for 2021. It's critical to make the most of goal-setting to help your salespeople recalibrate and plan for next year to be their best ever, especially in the shadow of a difficult season.

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Topics: goal setting, Sales strategy

Does Radio Really Work?

Posted by Jon Sheltmire on August 18, 2020 at 10:15 AM

Of course we’re going to say “YES” – you knew we would. You also know a simple Google search will produce a myriad of articles explaining why radio advertising works. What you probably DIDN’T already know is that radio works so well, it can actually work against you. But that is entirely within your control – and that’s what this blog is about.

The formula for determining whether radio is going to work for or against you is startlingly simple;

Are you delivering on your promise to customers? YES = radio will accelerate your businesses’ growth. NO = radio will accelerate your businesses’ downfall.

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Topics: Marketing Strategy, Radio Marketing

1 of 12 Causes of Advertising Failure: The Desire for Instant Gratification

Posted by Carla Leible on August 14, 2020 at 9:48 AM

Originally published 9-22-2015. Updated 8-14-2020

We’ve said it before, and we’ll say it again: advertising is an investment, not an expense. In the first of our 12-part series on causes of advertising failure, we’ll delve into the marketers desire for instant gratification, and why it’s an unfortunate approach when it comes to your business.

We get it, advertising, especially as a small business can be a pill. You don’t have a large budget, and chances are you don’t have the time to really sit down, study your books and create a solid budget. We understand. Yet, regardless of these roadblocks, the bottom line is, that if you want your business to succeed, you’ll must allocate dollars to advertising. Viewing your advertising as a long-term investment will make an important difference in your advertising efforts. Advertising is not about instant gratification. If all you can see is the money, you’ll discover quickly that the amount you make probably isn’t worth the amount you’ve spent. However, if you can look past the advertising bill, to the much bigger picture: building the long-term future of your brand, as well as the short-term gain of sales, you’ll realize that advertising is worth every dime and minute spent.

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Topics: Advertising, Marketing Strategy

Become an Online Mid-Mo Baby Expo Sponsor!

Posted by Carrie Berkbuegler on August 12, 2020 at 10:15 AM

The Mid-Mo Baby Expo is officially underway! This year we’ve decided to take it online due to COVID-19… Ensuring the safety of those who are pregnant and new mothers is extremely important to us, but we wanted to make sure we still could gift them with some swag bags. Why? Simply because mothers deserve it, especially during a pandemic!

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Topics: Event Marketing, Baby Expo

How To Build a Brand Strategy

Posted by Josh Ryan Smith on August 7, 2020 at 2:20 PM

So, you’ve put a logo together and slapped a few bullet points down on paper. Does that count as a brand strategy? Not really. Business owners should know why they choose certain strategies, and they should make a detailed outline of what their strategies will be.

The more detailed you are in your branding strategy, the easier it will be to succeed when you execute those strategies.

Here are three things every brand needs to define:

  • What is your brand’s objective?
  • Who are your customers?
  • How does your brand define long-term success?

Knowing the answers to each question will help determine what your goals should be, how you should approach your customers, and how you’ll track results and ROI.

In addition to having a solid strategy, here are a few more steps you can take to help build your brand:

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Topics: Marketing Strategy, branding

Omnichannel Marketing - The Chipotle of Advertising

Posted by Cathy Atkins on August 5, 2020 at 9:40 AM

Chipotle started something. In 1993, the first Chipotle restaurant opened in Denver, CO and gave diners something new. It wasn’t quite fast food, but it was fast. It wasn't quite a buffet, but you got to choose what foods to put on your plate. It wasn’t quite a formal sit-down restaurant, but the food was higher quality than a #1 cheeseburger &  fries combo from a drive-thru. Chipotle launched a fast-casual restaurant concept around personalized dining. And patrons loved it. They gave diners a choice and allowed them to personalize their experience. Since then, that concept has revolutionized more than just the restaurant industry.

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Topics: Marketing Strategy, Omni-Channel Marketing

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