Teamwork is everywhere. Whether you work on a team of individuals to accomplish a project or you simply have coworkers in different departments, there is always an aspect of teamwork that comes through in every professional setting. The dynamics within any team feed into company culture, and since company culture is the backbone of your work environment this impacts every employee directly. If you find your team struggling with productivity and commitment, check out our five ways you can improve your team starting today!
If you haven’t started the process of reviewing this last year’s ROI and defining company goals for the next year, you soon will be. That process typically involves budget discussions and often the marketing budget is up for debate. Additionally, most marketing contracts are up for renewal toward the end of the year. Business owners and marketing professionals wrestle over whether or not to leave the marketing budget the same, increase it or even cut it back. To guide that discussion, we’ve identified the following important considerations to help you make the most of your advertising investment in the coming year.
Here is Part 2 in our 2-part series on common mistakes that businesses make trying to write their own radio ads. While the first three mistakes are frustrating enough…these last four cause professional writers and producers everywhere to groan inwardly and smack their foreheads in exasperation.
When it comes to advertising on the radio, it’s common for business owners to feel that they are in the best position to know what needs to be said about their business on the air -- and how to say it. It’s easy to understand why they feel that way; it IS their business, after all. However, in most cases, they’re incorrect. They are no more in a position of expertise on how to advertise their own business than a non-doctor is on how to diagnose his or her own problem. Unfortunately, there are still those business owners who will go on ahead and write their own radio scripts anyway… and we find that, most of the time, they make the same 7 mistakes...
When you hear the word 'sales,' you likely have a preconceived notion. Maybe it’s a knock on your front door from someone trying to rope you into the latest gadget, or a greasy salesman who won’t take no for an answer. Whatever this image may be, the common traits of these stereotypes are confrontational and aggressive in nature. However, sales come in many different styles depending on the business and industry. One of the styles of sales that has redefined the relationship between salesperson and customer is consultative sales. Also known as solution selling, consultative sales puts the focus on customer needs and addresses these with the services or products the consultant can offer as a solution for their client. Check out the three differences that set consultative sales apart from other sales roles:
Topics: Marketing Strategy
Branding and positioning almost always involve theft and warfare.
The meaning of your brand and the “position” you want in the minds of consumers is usually already occupied, or at least contested, by another brand. Somebody else owns, or is trying to own, what you want because there are only a few positions worth owning. If you want to plant your flag on a certain piece of mental real estate, you’ve got to remove the flag of your competitors first. Either steal the land out from under them or fight for it: theft and warfare.
We just wrapped up our 2019 BrandsFormation™ seminar with the BrandsFormation™ author himself, Chuck Mefford. As usual, it did not disappoint. Chuck is a captivating speaker who draws in his audience from his first word to his last. His inspirational stories and words of wisdom held the attention of each person in attendance.
Marketing is a necessity for a business to survive, and the right marketing partner can be an invaluable resource, serving as a trusted advisor. Your company deserves the best, and you should expect outstanding quality from the people with whom you do business. Over the years, we’ve identified six characteristics that distinguish the best marketing partners from everyone else.
A MOMENT OF TRUTH
Jan Carlzon, who is an author and marketing professional admired in the industry, explains that “any time a customer comes into contact with any aspect of your business, however remote, they have an opportunity to form an impression.” This means every interaction and/or contact you have between yourself and your customers will leave an impression, which is explained by Carlzon as simply the “moment of truth.”
Topics: Business Growth Strategy