Mid-Missouri Marketing Resource Blog

Celebrating Mid-Missouri’s Response to a Pandemic

Posted by Carla Leible on March 27, 2020 at 2:08 PM

It’s true that hard times reveal a person’s true nature…or in this case the heart of a community. The recent changes in lifestyle have been hard on everybody. Not one of us has been unaffected by COVID-19. In this case, it has exposed the heart of mid-Missouri…a heart of compassion, determination and grit. At the risk of leaving someone out…we want to give a shout out to the amazing ways our local businesses have reinvented themselves and stepped up to the plate in response to the pandemic.

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Topics: Community Leaders

3 Reasons Why Communication Will Solve Your Hiring Needs

Posted by Jonathan Durbin on March 27, 2020 at 1:45 PM

With unemployment at an all-time low, recruiting new talent has become a challenge for many companies looking to grow their team or expand their business. Whether you are in an industry with high turnover or you are in need of senior level talent, it can sometimes feel like there simply aren’t enough candidates for the new talent you need to recruit. This is why communication is more important than ever when it comes to the interview process: in a job seeker’s market, every interview counts. Check out our three reasons why communication will solve your hiring needs below:

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Topics: Recruitment Advertising, Company Culture, LinkedIn

Five Quick Tips: Time Management

Posted by Carrie Berkbuegler on March 24, 2020 at 2:06 PM

 

Do you ever have those days where you feel like you are getting things done, but your list of tasks continues to grow? It can be difficult to keep up with everything that needs to be accomplished in one day or week. The trick is to know how to manage your time effectively to get more done everyday. This will help lower stress levels and help to better your workplace performance. 

Time management takes time (no pun intended,) and you need to find what works best for you. Here are five tips that you can start implementing into your routine to improve time management:

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Topics: Quick Tips, Time Management

5 Fundamental Sales Skills That Work All The Time, Every Time

Posted by Christine Lepp on March 18, 2020 at 10:54 AM

Ask any salesperson why they didn’t make a sale and you’ll hear some common responses: 1) they said the price was too high, 2) they told me they were interested and now won’t return my calls, or 3) they went with a competitor. In other words, they blame it on the prospect. And while that may at times be true, a comprehensive debrief of the sales call frequently reveals that the REAL reason for lost sales may actually be…the salesperson. While training on advanced sales techniques is always beneficial, there are a few basic and foundational selling skills that cannot be overlooked or ignored. These fundamentals are tried and true sales strategies – simple ones - that are proven to work…every time…all the time.

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Topics: Sales Enablement

Radio Advertising: The Art & Science of Buying an Audience

Posted by Carla Leible on March 16, 2020 at 3:02 PM

So you want to run a radio ad. Wonderful! Which station do you choose? When do you want your ad to air? Do you choose the station YOU like, or is there a better plan of attack. How do you get started and what is it important for you to know? Here is information on both the art and science behind radio advertising. Information that will help you make smart decisions when buying it for your business.

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Topics: Advertising, Marketing Strategy

How Bad (or No) Branding Can Potentially Hurt Your Business

Posted by Christine Lepp on March 16, 2020 at 8:51 AM

As a business owner, you cannot avoid, or ignore, branding. Branding is just as important, if not more important, than most of the day-to-day aspects of your business. In fact, branding encompasses everything your business is and how customers think about you and what you can provide them.

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Topics: Advertising, Marketing Strategy

Why Cutting Your Advertising Budget When Times are Tough is a Bad Idea

Posted by Carrie Berkbuegler on March 13, 2020 at 11:18 AM

History has a great way of teaching us lessons. During tough economic times, it might seem logical to make cuts to your advertising budget, but in reality, that’s not a sound idea, as it actually hurts your business. By staying the course, you keep your brand and business in the forefront of your customer’s mind. An effective advertising strategy should actually help you increase sales.

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Topics: Advertising

Why Customer Retention is so Important

Posted by Carrie Berkbuegler on March 7, 2020 at 1:30 PM

Did you know it costs five times more to recruit a new customer than it does to keep an existing one? That’s right, and what’s more, it can cost as much as 30 times as much, depending on the industry! However, many companies simply fail to quantify the impact of customer retention. They do not focus enough on current customers or consider how to retain them. Instead, they focus their marketing efforts on garnering new customers, much like a toddler who tosses an old beloved toy aside in preference to a shiny new toy. To place customer retention in the place of prominence it deserves, answer the following questions:

  1. How can I re-sell to the customer?
  2. Is there an opportunity to cross sell?
  3. Are there additional products or services to up-sell?

Keep in mind, all the new customers you can hope to obtain are not worth as much as the customers you already have.

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Topics: Advertising, Marketing Strategy

What's the Jam on Jingles?

Posted by Carla Leible on March 4, 2020 at 1:51 PM

“Call 1-800 steemer… Stanley Steemer gets carpet cleaner!”

“Give me a break, give me a break, break me off a piece of that... Kitkat bar!”

“Like a good neighbor… State Farm is there!” 

(We are willing to bet you just sang those catchy jingles while reading them…)

Some may say that nothing can drive an advertising message like a catchy jingle. We like to think of jingles as an important part of your “audio signature.” Whether your listeners love it or hate it, a good jingle will relate your brand name with a concept, idea, or promotion. While many people believe that jingles are outdated, we disagree. In fact, one recent study found that 89 percent of participants believed jingles to be an effective method of advertising.

So, does your business need a jingle? Here are three reasons why your answer should be yes:

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

The Biggest Brands Never Stop Advertising and Neither Should You

Posted by Carrie Berkbuegler on March 2, 2020 at 10:05 AM

You see it every day. Advertising by the biggest brands out there. If big brands that already have significant market share are advertising, why aren’t you? Obviously, there is a great deal of value in advertising, or these huge brands would not be deploying millions of dollars across a variety of advertising channels. It’s important to take a look at not only why the biggest brands are advertising, but how and where they’re doing it, and how frequency in marketing helps to build and maintain brand-loyal customers.

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Topics: Advertising, Marketing Strategy

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