Originally published 6/14/2021; updated 7/3/2025.
The Kansas City Chiefs have carved their niche over the last several years in Chiefs Kingdom history. Loyal fans everywhere tune in to listen to each game and look with eager anticipation to what the season will hold, chasing even more Super Bowl rings. Partnering with the Chiefs by advertising during game radio broadcasts to the mid-Missouri area will help your brand connect with passionate fans while aligning with KC legends like Patrick Mahomes and Travis Kelce.
The Chiefs enter the 2025 season looking to reach their eighth straight AFC Championship and their eighth all-time Super Bowl appearance. Zimmer Communications is proud to partner with the Kansas City Chiefs to broadcast all preseason and regular-season coverage, along with pre-game and post-game coverage, to the mid-Missouri area through 96.7 FM KCMQ and 104.5 FM/950 AM KWOS, plus the Coach's Show on KTGR AM/FM - ESPN Radio (105.1 FM, 100.5 FM, 1580 AM).
KWOS also airs the weekly Chiefs Kingdom Radio show, which is hosted by Chiefs play-by-play announcer Mitch Holthus, and includes call-ins from the head coach and live on-site guest interviews with key players.
Who Listens to Sports?
The Chiefs are a beloved team with fans not just across Missouri, but far beyond. Chiefs fans are passionate for many reasons. Their loyalty runs deep, from filling stadiums to tuning in to sports radio—but who actually listens to sports radio?
On average, Americans age 13+ spend 4 hours 11 minutes per day listening to audio; meanwhile, sports listeners spend 6 hours 26 minutes listening to audio. This shows that sports fans are already a significant portion of the total audio audience, dedicating even more time to listening than the average person. A recent Edison Research survey of over 3,500 self-identified sports fans reveals some compelling insights about sports audio listeners. Among those who tune into AM/FM radio, 62% are employed, 48% hold a college degree, and 29% report an annual household income exceeding $100K. Even more impressive, audio advertising proves highly effective with this audience. A striking 78% of respondents took action after hearing an ad, such as gathering more information, recommending a product, making a purchase, or using a discount code mentioned during a sports broadcast. These stats highlight the power of audio in connecting with sports fans.
Sports fans tend to be more engaged listeners when it comes to radio broadcasts. Unlike the average listener who might change stations if they dislike a song or hear too many ads, sports fans tune in with a purpose — to catch the game, hear expert analysis, and listen to interviews with players and coaches. Ads feel less disruptive in this context, making fans more likely to stick with the channel. Whether it's to avoid missing key moments or because they're fully immersed in the broadcast, sports fans are a more captive and attentive audience.
Why Sponsor with the Chiefs?
Now that we’ve covered the who of sports radio, let’s dive into the why. There’s no denying the Kansas City Chiefs are a powerhouse in sports, making advertising with them an obvious choice. Still undecided? Here are five compelling reasons why partnering with the Chiefs is a smart move for your business.
1. You're Associating Yourself with a Major Brand
Can you think of anyone in your market who hasn’t heard of the Kansas City Chiefs? Probably not—and that’s exactly the point. Sports entertainment is a powerful, unifying force, and with a brand as iconic as the Chiefs, advertising during their games is one of the smartest ways to maximize your reach to local consumers.
Sure, your business might not have the same household recognition as the Chiefs (yet), but by aligning your brand with theirs, you’re creating an association with a trusted, high-profile name. This partnership not only builds credibility but also sets your business apart from the competition. Advertising during KC Chiefs broadcasts gives your brand massive exposure to thousands of loyal fans and positions your business as part of the local culture. If you're looking for maximum impact and recognition, this is the play to make.
2. When the Chiefs Win, We All Win
With three Super Bowl wins and four appearances in the last five years, the Kansas City Chiefs have proven they’re a powerhouse in the NFL. Their dominance on the field shows no signs of slowing down, solidifying their spot as one of the league’s most consistent winners. What truly sets the Chiefs apart is their ability to back up the excitement with results—time and time again.
Chiefs Kingdom isn’t just a fan base; it’s a movement. Stretching across mid-Missouri and beyond, fans come together season after season to cheer on their team, whether at Arrowhead Stadium or from the comfort of home. The loyalty and passion of this fan base make Chiefs radio broadcasts an incredible opportunity for advertisers to connect with an engaged audience.
If you want to reach this devoted community, advertising during Chiefs games on 96.7 FM KCMQ and 104.5 FM/950 AM KWOS is the way to go. Align your brand with a winning team and make an impact with the Chiefs’ loyal listeners!
3. Mahomes for the Money
Some players leave an unforgettable mark, and Patrick Mahomes is undoubtedly one of them. The Kansas City Chiefs' star quarterback, an undeniable champion with two MVP titles (2018, 2022) and three Super Bowl MVP titles (2020, 2023, 2024), and a three-time Super Bowl champion (2020, 2023, 2024), has become a household name and a magnet for major brands. Companies like Adidas, Oakley, and Hy-Vee are eager to align themselves with his undeniable star power.
But Mahomes isn’t the only Chiefs player making waves. Travis Kelce, the team's legendary tight end, has also established himself as a business powerhouse. Since 2021, Kelce has been a co-owner of Club Car Wash and partners with major brands like Nike and Bud Light. Together, Mahomes and Kelce have solidified their legacy both on and off the field.
With both players locked into multi-year contracts with the Chiefs, they’re here to stay. Partnering your business with this dynamic duo and their winning team could be the game-changing move you’ve been looking for.
4. Radio Offers A Unique Experience
Life is hectic, and everyone consumes sports entertainment differently based on their schedule and lifestyle. But one thing remains constant: radio continues to stand the test of time. Whether you’re commuting, traveling, multitasking at home, or even catching the pre-game broadcast on your way to Arrowhead Stadium, radio keeps you connected to the action. Unlike TV, radio offers the flexibility to reach audiences anywhere, making it the go-to option for sports fans who can’t always be in front of a screen. After all, not everyone can watch every game from the comfort of their living room or local sports bar—but with radio, you’ll never miss a moment.
5. Get The Most Bang For Your Buck
Advertising can be costly, but radio remains one of the most affordable and effective options. By launching a radio sports marketing campaign during the 2025 Chiefs season, you can directly connect with passionate fans and the heart of the mid-Missouri community. It’s a smart way for local businesses to reach local customers—an opportunity that’s hard to pass up. Ready to grow your audience and attract new customers? Let’s make it happen together!
There are fantastic marketing opportunities available for businesses across mid-Missouri to capitalize on being part of the next season of the Kansas City Chiefs! Let us know if you'd like information on how you can participate.
