Zimmer Communications Social Influencers

What is a Local Social Influencer?

A social media influencer is an individual - in this case, a local radio personality - who has built a strong community presence and digital reputation based on their expertise and knowledge pertaining to the community and often to specific topics. They are active on their preferred social media channels and in doing so generate engagement and followers who pay close attention to their endorsements and behavior.

They aren’t just a mouthpiece. While they do use their influence to communicate various topics to their audience, social media influencers are far from a simple testimonial voice.

Why Influencer Endorsements Make Sense

As an endorsement voice for your business, local radio station influencers are the perfect way to:

Drive engagement and conversation with their followers.
Breakthrough the clutter of advertising messages authentically. Today’s audiences crave authenticity and a good social influencer is a real person who shows that to their followers.
They often develop huge followings as mentioned above, sometimes through their own personal brand.
They are often on the cutting edge of adopting new products or services.
They differ from celebrity endorsements in that they have a real-life, authentic, and genuine feel that their audience can relate to better than the typical celebrity.