Case Studies
It can be stressful to decide to advertise, make an investment and then wonder if it will work. Let our clients tell you their stories. Read about their journey and learn for yourself just how rewarding a real investment in an actual marketing plan can be.
Advertising in Uncertain Times
Business is seldom a path of steady consistent growth year after year. Everything from an economic recession to the loss of a significant client can cause fear and anxiety. This eBook will help you successfully navigate those uncertain times.
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Radio Advertiser's Guide to Success
If you are new to advertising on the radio, or advertising in general, then this guide is a must-read for your campaign. Full of tips and information, this ebook will ensure your marketing investment succeeds from the very beginning
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Comprehensive Guide to CTV
Connected TV is fast becoming the number one way viewers watch their television - watching what they want when they want. Learn more about CTV and how it can be a valuable part of your business marketing strategy
Recruitment Advertising Resource Guide
At last! A complete guide to recruitment marketing that includes strategies for radio, social media, digital, website, and more!
Comprehensive Recruitment Strategies That Work
Learn about how to step outside the box of traditional old-school recruiting tactics to reveal modern methods that work.
Tapping Into Local Social Influencers
Learn about the power of social media influencers and how to find a partnership that fits your business on a local and regional level.
The Basic Building Blocks of a Radio Campaign
Understand the importance of bricks and mortar, the components of an ad campaign that give it staying power, along with helpful tips on how to maximize a campaign for long-term success.
Marketing Your Business In A Time Of Crisis
With guest speaker Gordon Borrell, learn how to turn times of crisis into a marketing advantage for your business through messaging, promotions and customer targeting.
Pushing Your Business Through the Pandemic
With guest speakers Matt Sunshine and Chuck Mefford, learn key strategies for working at home, how to fight the fear factor, creating the right message and hear inspiring stories about comeback companies.
10 Keys to Creating Effective Magazine Advertisements
Be sure your magazine ads are designed for success by avoiding some common mistakes and following these best practices.
12 Ways to Improve Your Advertising Creative
We'll shed light on why the strength of your creative message is paramount and provide twelve guidelines that must be applied to your advertising creative if you want to see a positive return on your investment.
Digital Marketing: How to Evaluate Your Current Vendor and Strategy to Boost Results
Be sure the digital marketing partner you choose is ready and willing to help you understand the impact of your digital marketing services.
How to Combine Radio & Magazine Advertising to Boost Your Marketing Results
An in-depth look at the building benefits of radio and magazine advertising, with specific recommendations for Mid-Missouri advertisers.
Effectively Using Traditional Marketing Platforms in Today's 'Digital World'
Learn the most pertinent media you should be considering, how big brands leverage traditional marketing, and tips for integrating traditional channels with digital for big results.
6 Steps to Converting Your Marketing Leads
This guide was created to help walk you through the 6 steps you should be taking to ensure your leads are being handled appropriately by your marketing and sales teams.
Building or Refreshing Your Brand Strategy Workbook
This workbook will help walk you through the steps to build a meaningful marketing plan for the next year. It will help you analyze and identify your most important goals and accomplish those goals.
Annual Planning Made Simple: A Workbook for Business Owners & Marketers
This will help guide you through the questions you need to answer and the steps you need to take to build out an effective marketing plan for your business.
5 Steps to Getting a BIG BANG For Your Marketing Buck with Action Campaigns
Learn five critical steps for ensuring you get the most out of every marketing dollar you invest in a campaign.
5 Things That Impact Your Branding and
What You Can Do About It
Created to help small and medium sized businesses effectively build a foundation for their brand in order to achieve true marketing (and business!) success.
Top 10 Things You Should Know
About Mid-Missouri Radio
Explore key facts and research regarding radio in the Mid-Missouri market.
Why Content Is King on Social: What to Publish, When to Publish, and Where to Publish
Learn best practices to create and share the right social media content with your audience.
Action and Awareness: How to Build a Customized Ad Campaign for Your Mid-Missouri Business
Understand the difference between action and awareness campaigns and learn the best times to use each.
The Buying Funnel
Decision Making Process
This free infographic represents the journey every consumer goes through before making a purchase.
The Marketing Bridge
From your in-store displays to employee knowledge, learn about everything that works together to build your Marketing Bridge.
The Step-by-Step Guide to Tracking Marketing ROI that Every Small Business Needs
Created to help small and medium sized businesses effectively build a foundation for their brand in order to achieve true marketing (and business!) success.
The 4 Step Process to Developing Killer
Advertising Creative Ideas
Be certain your advertising creative is on target and breaks free from the clutter!
Small Business Guide to Building an
Effective Marketing Strategy
Learn a number of key principles for your business to take into consideration when creating an effective marketing strategy.
10 Facebook Best Practices
for Businesses
Learn different best practices that your business can use to engage your audience on the largest social media platform in the world.
10 Ways to Make Sure Your Radio Ad Creative Doesn't Fall Flat!
Learn the top best practices for developing radio creative that gets you results.
10 Digital Resources Every Small Business
Needs to Know About
Choosing the right tools for your business can be hard. This guide outlines the best digital resources available to help your small business grow.
UTOPIA QUIZ: Make Sure Your Advertising Creative Delivers the Results You Need
An effective action campaign includes creative that is compelling, memorable, and clear. Before running your campaign, take the UTOPIA Quiz!
INFOGRAPHIC: How Radio Advertising
Drives Car Sales
A detailed infographic explaining how radio advertising drives car sales.
How to Determine if You Should Use an Action Campaign for Your Marketing Strategy
Ask yourself these simple questions to see if an action campaign is right for your marketing.
[RECORDED WEBINAR] The Top 3 Ways You
Might Be Screwing Up Your Advertising
(and How to Fix Them!)
Learn how to avoid some of the most common advertising mistakes that could prevent you from seeing the marketing ROI you want.