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    • Radio
      • KCLR – Clear 99
      • KTXY – Y107
      • KCMQ – Classic Rock
      • KSSZ – The Eagle
      • KTGR – ESPN Radio
      • KATI – Kat Country
      • KWOS – News Radio
      • KFAL – The Big 900
      • KZWV – The Wave
      • Springfield, MO Radio
      • Radio Advertising Guide
      • Recruitment Advertising Guide
      • Social Influencers
    • Magazine
      • Inside Columbia Magazine
      • Boom! Magazine
      • CEO Magazine
      • Custom Publishing
    • Digital
      • Website Design & Development
      • Inbound Marketing Services
      • Geofencing & Targeted Display
      • SEO
      • SEM
      • Connected TV
      • Social Media
      • E-Blasts
      • Recruitment Advertising Guide
    • Creative
      • Logos & Branding
      • Design Services
      • Photo & Video
      • Voicework
      • Jingles
    • Resources
      • Blog
      • Free Ebooks
      • Speaking & Training
      • True Colors Training
    • Careers
    • Advertise
      • Case Studies
    • About Us
      • Meet the Team
    • Contact
      • 573.875.1099
      • Contact Us
      • Make a Payment
    • Radio
      • KCLR – Clear 99
      • KTXY – Y107
      • KCMQ – Classic Rock
      • KSSZ – The Eagle
      • KTGR – ESPN Radio
      • KATI – Kat Country
      • KWOS – News Radio
      • KFAL – The Big 900
      • KZWV – The Wave
      • Springfield, MO Radio
      • Radio Advertising Guide
      • Recruitment Advertising Guide
      • Social Influencers
    • Magazine
      • Inside Columbia Magazine
      • Boom! Magazine
      • CEO Magazine
      • Custom Publishing
    • Digital
      • Website Design & Development
      • Inbound Marketing Services
      • Geofencing & Targeted Display
      • SEO
      • SEM
      • Connected TV
      • Social Media
      • E-Blasts
      • Recruitment Advertising Guide
    • Creative
      • Logos & Branding
      • Design Services
      • Photo & Video
      • Voicework
      • Jingles
    • Resources
      • Blog
      • Free Ebooks
      • Speaking & Training
      • True Colors Training
    • Careers
    • Advertise
      • Case Studies
    • About Us
      • Meet the Team
    • Contact
      • 573.875.1099
      • Contact Us
      • Make a Payment

    Free Marketing Resources for Your Missouri Business

    Check out our downloadable marketing resources we've developed to help you and your Missouri business. 

    Be sure to check back often! We regularly add more resources here to help you with your biggest marketing challenges. We're in business to help your business grow!

    The Power of a Strong Website

    The Power of a Strong Website

    Your website is more than just a digital placeholder—it's the foundation of your brand's digital presence. Learn what goes into a strong website, and how you can implement those changes today.

    Download here.

    A Comprehensive Guide to Local Radio Advertising

    A Comprehensive Guide to Local Radio Advertising

    Learn exactly how to use radio effectively as a marketing tool, from building awareness to driving measurable actions. Along the way, discover strategies for budgeting, timing, creating content, and more.

    Download here.

    Small Business Guide to Digital Advertising Cover-1

    Small Business Guide to Digital Advertising

    This ebook provides a comprehensive guide on leveraging digital advertising strategies, such as SEO, Google Ads, and social media marketing, to enhance your brand's online presence and drive business success.

    Download here.

    First Time Radio Advertiser's Guide to Success

    First Time Radio Advertiser's Guide to Success

    If you are new to advertising on the radio, or advertising in general, then this guide is a must-read for your campaign. Full of tips and information, this ebook will ensure your marketing investment succeeds from the very beginning

    Download here.

    The Basic Building Blocks of a Radio Campaign

    The Basic Building Blocks of a Radio Campaign

    Understand the importance of bricks and mortar, the components of an ad campaign that give it staying power, along with helpful tips on how to maximize a campaign for long-term success.

    Download here.

    10 Keys To Creative Effective Magazine Ads - Cover-1

    10 Keys to Creating Effective Magazine Advertisements

    Be sure your magazine ads are designed for success by avoiding some common mistakes and following these best practices.

    Download here.

    A Small Business Guide to Video Marketing

    Small Business Guide to Video Marketing

    Learn how small businesses can create high-quality videos on a budget, with expert insights on the importance of video, crafting engaging content, and maximizing reach across platforms. 

    Download here.

    Top 10 Things You Should Know About Mid-Missouri Radio

    Top 10 Things You Should Know About Mid-Missouri Radio

    Explore key facts and research regarding radio in the Mid-Missouri market. 

    Download here.

    How to Combine Radio & Magazine Advertising to Boost Your Marketing Results

    How to Combine Radio & Magazine Advertising to Boost Your Marketing Results

    An in-depth look at the building benefits of radio and magazine advertising, with specific recommendations for Mid-Missouri advertisers.

    Download here.

    Workbook for Building or Refreshing Your Marketing Brand StrategyBuilding or Refreshing Your Brand Strategy Workbook This workbook will help walk you through the steps to build a meaningful marketing plan for the next year. It will help you analyze and identify your most important goals and accomplish those goals.  Download here.

    Workbook for Building or Refreshing Your Marketing Brand Strategy

    This workbook will help walk you through the steps to build a meaningful marketing plan for the next year. It will help you analyze and identify your most important goals and accomplish those goals.

    Download here.

    Annual Planning Made Simple: A Marketing Workbook for Business Owners and Marketers

    Annual Planning Made Simple

    This will help guide you through the questions you need to answer and the steps you need to take to build out an effective marketing plan for your business.

    Download here.

    Comprehensive Guide to CTV

    Comprehensive Guide to CTV

    Connected TV is fast becoming the number one way viewers watch their television - watching what they want when they want. Learn more about CTV and how it can be a valuable part of your business marketing strategy.

    Take Me There.

    Content Marketing for Sales Success

    Content Marketing for Sales Success

    Content marketing goes beyond SEO—it's a potent tool for lead generation, relationship building, and sales conversion. Discover how to implement this powerful strategy for your business and unleash it's potential for your sales team to streamline their processes and boost revenue. 

    Download Here.

    A Social Media Strategy That Actually WorksA Social Media Marketing Strategy That Actually Works Many advertisers wonder if social media can be a legitimate strategy in a business marketing plan. Can it generate real marketing results? The answer is yes. Learn tips and best practices for creating a winning social media strategy for your business.  Download Here.

    A Social Media Strategy That Actually Works

    Many advertisers wonder if social media can be a legitimate strategy in a business marketing plan. Can it generate real marketing results? The answer is yes. Learn tips and best practices for creating a winning social media strategy for your business.

    Download Here.

    Advertising in Uncertain Times

    Advertising in Uncertain Times

    Business is seldom a path of steady consistent growth year after year. Everything from an economic recession to the loss of a significant client can cause fear and anxiety. This eBook will help you successfully navigate those uncertain times.

    Download Here.

    Digital Marketing: Evaluate Your Current Vendor & Strategy to Boost Results

    Digital Marketing: Evaluate Your Current Vendor & Strategy to Boost Results

    Be sure the digital marketing partner you choose is ready and willing to help you understand the impact of your digital marketing services.

    Download here.

    Guide-to-Recruitment-marketing - cover-1

    Recruitment Advertising Resource Guide

    At last! A complete guide to recruitment marketing that includes strategies for radio, social media, digital, website, and more!

    Take Me There.

    Comprehensive Recruitment Strategies That Work

    Comprehensive Recruitment Strategies That Work

    Learn about how to step outside the box of traditional old-school recruiting tactics to reveal modern methods that work.

    Download here.

    The Power of a Strong Website

    The Power of a Strong Website

    Tapping Into Local Social Influencers

    Tapping Into Local Social Influencers

    Learn about the power of social media influencers and how to find a partnership that fits your business on a local and regional level.

    Download here.

    Zimmer-ebook-GooglesHiddenGems-1

    Google's Hidden (AND FREE!) Gems

    Our free ebook reveals 20 essential Google tools that can elevate your marketing strategy, boost campaign performance, and streamline data analysis.

    Download here.

    Zimmer-ebook-Why Content is King on Social Media-1

    Why Content is King on Social

    Learn best practices to create and share the right social media content with your audience, and get the best results! 

    Download here.

    Zimmer-ebook-BrandingExcellence-1

    Branding Excellence: 5 Vital Factors and Key Best Practices

    Created to help small and medium-sized businesses effectively build a foundation for their brand to achieve true marketing (and business!) success. 

    Download here.

    12 Ways to Improve YourAdvertising Creative

    12 Ways to Improve Your Advertising Creative

    We'll shed light on why the strength of your creative message is paramount and provide twelve guidelines that must be applied to your advertising creative if you want to see a positive return on your investment.

    Download here.

    5 Steps to Getting a Big Bank for Your Marketing Buck with Action Campaigns

    5 Steps to Getting a Big Bank for Your Marketing Buck with Action Campaigns

    Learn five critical steps for ensuring you get the most out of every marketing dollar you invest in a campaign.

    Download here.

    Effectively Using Traditional Marketing Platforms in Today's Digital World

    Effectively Using Traditional Marketing Platforms in Today's Digital World

    Learn the most pertinent media you should be considering, how big brands leverage traditional marketing and tips for integrating traditional channels with digital for big results.

    Download here.

    The 6-Step Guide to Converting Your Marketing Leads

    The 6-Step Guide to Converting Your Marketing Leads

    This guide was created to help walk you through the 6 steps you should be taking to ensure your leads are being handled appropriately by your marketing and sales teams.

    Download here.

    Zimmer-ebook-Facebook Best Practices for SMBs-1

    Facebook Best Practices for Small Businesses

    Learn different best practices that your business can use to engage your audience on the largest social media platform in the world.

    Download here.

    Zimmer Communications Case Studies - Cover

    Zimmer Case Studies

    It can be stressful to decide to advertise, make an investment and then wonder if it will work. Let our clients tell you their stories. Read about their journey and learn for yourself just how rewarding a real investment in an actual marketing plan can be. 

    Download Here.

    Action and Awareness: How to Build a Customized Advertising Campaign for Your Business

    Action and Awareness

    Understand the difference between action and awareness campaigns and learn the best times to use each.

    Download here.

    Buying Funnel - UPDATED

    The Buying Funnel

    This free infographic represents every consumer's journey before making a purchase. It is an invaluable strategy for understanding how marketing works. 

    Download here.

    Marketing Bridge - Updated

    The Marketing Bridge

    From your in-store displays to employee knowledge, learn about everything that works together to build your Marketing Bridge.

    Download here.

    The Step-by-Step Guide to Tracking Marketing ROI that Every Small Business Needs

    The Step-by-Step Guide to Tracking Marketing ROI that Every Small Business Needs

    Created to help small and medium-sized businesses effectively build a foundation for their brand to achieve true marketing (and business!) success. 

    Download here.

    4 Step Process to Killer Ad Creative

    The 4-Step Process to Developing Killer Advertising Creative Ideas

    Be certain your advertising creative is on target and breaks free from the clutter!  

    Download here.

    Small Business Guide to Building an Effective Marketing Strategy

    Small Business Guide to Building an Effective Marketing Strategy

    Learn a number of key principles for your business to take into consideration when creating an effective marketing strategy. 

    Download here.

    10 Ways to Make Sure Your Radio Ad Creative Doesn't Fall Flat!

    10 Ways to Make Sure Your Radio Ad Creative Doesn't Fall Flat!

    Learn the top best practices for developing radio creative that gets you results.

    Download here.

    UTOPIA QUIZ: Make Sure Your Advertising Creative Delivers the Results You Need

    UTOPIA QUIZ: Make Sure Your Advertising Creative Delivers the Results You Need

    An effective action campaign includes creative that is compelling, memorable, and clear. Before running your campaign, take the UTOPIA Quiz!

    Download here.

    How to Determine if You Should Use an Action Campaign for Your Marketing Strategy

    How to Determine if You Should Use an Action Campaign for Your Marketing Strategy

    Ask yourself these simple questions to see if an action campaign is right for your marketing.

    Download here.

    [RECORDED WEBINAR] The Top 3 Ways You  Might Be Screwing Up Your Advertising (And How to Fix Them!)

    The Top 3 Ways You Might Be Screwing Up Your Advertising (And How to Fix Them!)

    Learn how to avoid some of the most common advertising mistakes that could prevent you from seeing the marketing ROI you want.

    Watch webinar here.

    Webinar - Pushing Your Business Through the Pandemic graphic only

    Pushing Your Business Through the Pandemic

    With guest speakers Matt Sunshine and Chuck Mefford, learn key strategies for working at home, how to fight the fear factor, creating the right message and hear inspiring stories about comeback companies.

    Watch webinar here.

    Marketing Your Business in a Time of Crisis webinar

    Marketing Your Business in a Time of Crisis

    With guest speaker Gordon Borrell, learn how to turn times of crisis into a marketing advantage for your business through messaging, promotions and customer targeting.

    Watch webinar here.

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    * Nielsen radio audience estimates are subject to qualifications and limitations in the report: Columbia, Mo, TSA, 12+, total audience, FA16 and SP 17.

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    Zimmer Communications

    3215 Lemone Industrial Blvd.
    Columbia, MO 65201

    Phone: 573-875-1099


    3109 S Ten Mile Dr
    Jefferson City, MO 65109

    Phone: 573-893-5696


    3000 East Chestnut Expressway
    Springfield, MO 65802

    Phone: 417-862-3751

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