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  • Radio
    • KCLR – Clear 99
    • KTXY – Y107
    • KCMQ – Classic Rock
    • KSSZ – The Eagle
    • KTGR – ESPN Radio
    • KATI – Kat Country
    • KWOS – News Radio
    • KFAL – The Big 900
    • KZWV – The Wave
    • Springfield, MO Radio
    • Radio Advertising Guide
    • Recruitment Advertising Guide
    • Social Influencers
  • Magazine
    • Inside Columbia Magazine
    • Boom! Magazine
    • CEO Magazine
    • Custom Publishing
  • Digital
    • Website Design & Development
    • Inbound Marketing Services
    • Geofencing & Targeted Display
    • SEM
    • Connected TV
    • Social Media
    • E-Blasts
    • Recruitment Advertising Guide
  • Creative
    • Logos & Branding
    • BrandsFormation
    • Design Services
    • Photo & Video
    • Voicework
    • Jingles
  • Blog
    • Free Ebooks
  • Careers
  • Advertise
  • About Us
  • Contact
    • 573.875.1099
    • Contact Us
    • Make a Payment

Free Download: First-time Radio Advertiser's Guide to Success

Radio advertising is a powerful investment in your advertising strategy. We've helped thousands of businesses find marketing success with radio since 1956. It's safe to say that we know a thing or two about how to make it work. 

This guide, "First-time Radio Advertiser's Guide to Success" presents a proven process for starting your radio campaign correctly, and ensuring it continues to generate ROI over the long haul. 


Zimmer_FirstTimeRadioAdvertiser_eBook (1)In this guide, we’ll discuss 12 foundational rules for radio advertising. Many of these rules apply to all advertising, and not just radio.  

You can expect to learn about:

  • Budgeting and ROI.
  • 2 types of campaign strategy and how to use them effectively. 
  • Mutual expectations of your relationship with your account manager. 
  • What to do and what NOT to do in crafting your messaging.
  • Setting realistic campaign goals
    and more! 

If you plan to use radio as part of your marketing or dare we say - do any marketing at all -  this guide is required reading if you want to succeed.  

Complete the form to download your copy immediately!

 

Download Your Copy Here:

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* Nielsen radio audience estimates are subject to qualifications and limitations in the report: Columbia, Mo, TSA, 12+, total audience, FA16 and SP 17.

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Zimmer Communications

3215 Lemone Industrial Blvd.
Columbia, MO 65201

Phone: 573-875-1099


3109 S Ten Mile Dr
Jefferson City, MO 65109

Phone: 573-893-5696


3000 East Chestnut Expressway
Springfield, MO 65802

Phone: 417-862-3751

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