Understand the difference between action and awareness campaigns and learn the best times to use each to achieve your marketing goals.
As with all major business decisions, developing a marketing strategy requires thorough analysis and lots of planning. In this guide, we’ll be taking a look at action and awareness campaigns, what their differences are, what they're used for, and when they can be best implemented to provide advertisers with information regarding which will suit their needs best.
Here's how this knowledge will help you with your advertising:
- Allows you to better outline your goals and the goals of your advertising
- Requires you to think strategically about what you're trying to accomplish with each campaign
- Provides you with detailed information to create your next marketing plan
- And more!