Designed properly, a solid radio campaign will not only sell your products and services, but will transform your radio ads into an ongoing strategy to build your brand for the future.
This eBook will explain the importance of bricks and mortar - the components of an ad campaign that give it staying power, making it both memorable and effective. It highlights the key areas in each with helpful tips on how to maximize a campaign for long-term success.
Inside you'll discover :
- 6 audio components for successful "mortar" that will build your brand into one that endures for years to come.
- 6 categories for "bricks" to use in building your messaging - keeping your campaign fresh and relevant for consumers.
- The foundational elements for creating more than just a few ads...but an actual campaign strategy through which additional marketing efforts are channeled.
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