Mid-Missouri Marketing Resource Blog

Carla Leible

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Why Digital Should be Included in Your 2021 Marketing Budget

Posted by Carla Leible on October 21, 2020 at 11:06 AM

Some 313 million people or 95% of the population in the US spend time buying, researching and browsing online, and now that we are in a global pandemic that hinders many in person purchases, that number is likely even greater. Therefore, this is a huge demographic to reach if you are a business operating in today’s digital society. Thankfully, digital marketing allows you to get in front of these technologically minded customers who use the internet as a tool, reaching them at different stages of the buying cycle. Therefore, it’s vitally important to include digital marketing in your 2021 marketing budget. Read on to learn more:

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Topics: Marketing Strategy, Marketing Budget

Strategies for Making Tough Budget Decisions After A Down Year

Posted by Carla Leible on October 16, 2020 at 9:24 AM

The struggle is real. It’s been an “off” year for your business. You are optimistic, but honestly have no idea what the future holds. You knew when you started in business that risk was part of the lifestyle, that there would be good years and there would be bad years. 2020 has upset the apple cart without a clearly defined path back to normal. “Giving up” isn’t an option, but the fact is…your expenses currently outweigh your income. How do you decide what to do next…what to cut and what to keep?

As a locally-owned marketing company, we at Zimmer Communications have experienced all the ups and downs of a business’ life cycle. In the last  65 years, we’ve supported countless businesses through the ups and downs of a changing economy. We’ve learned a lot in that time. Let’s look at a few key considerations for business owners who are faced with needing to cut costs that have helped them withstand the downtimes and come out strong on the other side.

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Topics: Marketing Strategy, Marketing Budget

2 of 12 Causes of Advertising Failure: Big Reach Small Budget

Posted by Carla Leible on September 11, 2020 at 11:20 AM


Originally published 9-28-2015. Updated 9-11-2020

Let’s see if this story sounds familiar… a local business owner spent months researching her marketing options. She knew she wanted to be on a few radio stations. Her competitors were on TV, so she was interested in options on a local channel, and of course she knew she needed to be online, though she wasn't sure exactly where or how. Her employees insisted she should put a coupon in direct mail, and a close friend swore she'd regret it if she didn’t do billboards.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

1 of 12 Causes of Advertising Failure: The Desire for Instant Gratification

Posted by Carla Leible on August 14, 2020 at 9:48 AM

Originally published 9-22-2015. Updated 8-14-2020

We’ve said it before, and we’ll say it again: advertising is an investment, not an expense. In the first of our 12-part series on causes of advertising failure, we’ll delve into the marketers desire for instant gratification, and why it’s an unfortunate approach when it comes to your business.

We get it, advertising, especially as a small business can be a pill. You don’t have a large budget, and chances are you don’t have the time to really sit down, study your books and create a solid budget. We understand. Yet, regardless of these roadblocks, the bottom line is, that if you want your business to succeed, you’ll must allocate dollars to advertising. Viewing your advertising as a long-term investment will make an important difference in your advertising efforts. Advertising is not about instant gratification. If all you can see is the money, you’ll discover quickly that the amount you make probably isn’t worth the amount you’ve spent. However, if you can look past the advertising bill, to the much bigger picture: building the long-term future of your brand, as well as the short-term gain of sales, you’ll realize that advertising is worth every dime and minute spent.

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Topics: Advertising, Marketing Strategy

Checklist for a Successful Sales Call Via Videoconference [VIDEO]

Posted by Carla Leible on July 23, 2020 at 11:29 AM

COVID-19 took the world of sales and turned it on it’s head. Salespeople stood in shock as they watched revenue, and therefore paychecks, dwindle. Many cringed every time their phone rang as they took cancellation after cancellation after cancellation. Forced to recalibrate their sales process to adapt to a different environment, they had to figure out how to make sales calls when they couldn’t meet face-to-face. For local and regional salespeople, this was a new and intimidating concept.

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Topics: Sales Enablement

Marketing to Millennials

Posted by Carla Leible on July 21, 2020 at 1:45 PM

Millennials are the largest living generation that every brand wants to charm. It’s not an easy thing to gain their attention and keep it. In fact, studies show that millennials are less likely to respond to traditional advertising tactics which is one of many battles to overcome. 

Lucky for you, we have cracked the code on marketing to millennials. Here are some tips on how to market to those 35 and younger. 

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Topics: Marketing Strategy, Millennials

5 Shocking Magazine Statistics

Posted by Carla Leible on July 10, 2020 at 1:19 PM

Naysayers have, for years, been touting the decline of print magazines. Claiming that people will abandon print in lieu of digital options, they prophesy that magazines will eventually disappear completely and for those that remain, their online versions will replace them. For that reason, we’ve kept a close eye on readership and advertising trends and here’s what you need to know...

Current evidence and trends tell us that magazines aren’t just surviving, but thriving. All the gloom and doom...has simply not happened. Here’s what we’ve discovered instead:

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Topics: Magazine Advertising

Classic Rock is on a Roll

Posted by Carla Leible on June 8, 2020 at 11:55 AM


We all know that classic rock is one of the most popular and timeless music genres, but why? A simple answer could be that it makes you feel like a badass while listening. Think about the time you first heard Pink Floyd, Def Leppard and the Rolling Stones and how it made you feel… like a true badass. And while that may be a driving factor in the popularity of this genre, it also has an authenticity factor that so many people young and old resonate with. 

In fact, 12 of the top 20 best selling music artists of all time are classic rock musicians… that is pretty legendary if we do say so ourselves. Bands like The Beatles, Led Zeppelin, AC/DC, Aerosmith and Metallica are iconic in the music industry for a reason. It was the most popular genre for the Baby Boomers and will remain that way heading into 2020 and beyond.

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Topics: Radio Marketing, classic rock

ANNOUNCING: Kansas City Chiefs Partnership with Zimmer Communications!

Posted by Carla Leible on June 4, 2020 at 10:30 AM

Zimmer Communications and the Kansas City Chiefs have announced a multiyear agreement in mid-Missouri. 96.7FM KCMQ and 104.5 FM/950 AM KWOS will be airing the Chiefs beginning August 2020. As part of the agreement, KCMQ and KWOS will broadcast all preseason, regular season, and postseason games, along with pre-game and post-game coverage.

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Topics: kansas city chiefs

Comeback Companies: Success Stories through the Great Depression

Posted by Carla Leible on May 27, 2020 at 9:17 AM


When times are tough, it's easy to believe that your situation is unique...that no one has ever faced adversity in business and that the options are limited. In this series of blogs entitled "Comeback Companies," our goal is to share stories of companies that stood in the face of hard times and refused to give up. In fact, they were often berated at the time for their stubborn refusal to do what other companies where doing - cut back or give up. We hope their stories of hope and persistence inspire you to press forward in your own journey.

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Topics: Radio Marketing, news talk radio

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