Mid-Missouri Marketing Resource Blog

Carla Leible

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Is Your Marketing Budget Increasing, Decreasing, or Staying the Same?

Posted by Carla Leible on November 13, 2019 at 7:19 AM

If you haven’t started the process of reviewing this last year’s ROI and defining company goals for the next year, you soon will be. That process typically involves budget discussions and often the marketing budget is up for debate. Additionally, most marketing contracts are up for renewal toward the end of the year. Business owners and marketing professionals wrestle over whether or not to leave the marketing budget the same, increase it or even cut it back. To guide that discussion, we’ve identified the following important considerations to help you make the most of your advertising investment in the coming year.

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Topics: Business Growth Strategy, Marketing Budget

Silent Signals: Unintentional Customer Service Mistakes You Might Be Making

Posted by Carla Leible on October 10, 2019 at 9:40 AM


Jan Carlzon, who is an author and marketing professional admired in the industry, explains that “any time a customer comes into contact with any aspect of your business, however remote, they have an opportunity to form an impression.” This means every interaction and/or contact you have between yourself and your customers will leave an impression, which is explained by Carlzon as simply the “moment of truth.”

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Topics: Business Growth Strategy

3 Tips for Advertising on a Budget

Posted by Carla Leible on September 27, 2019 at 7:05 AM

For many small businesses, advertising can be a source of frustration. Looking at big businesses and the size of their marketing budgets, it’s easy to feel inadequate and unable to compete. However, even those large dominating brands once began as small businesses with limited budgets. They grew over time by implementing specific disciplines that formed a foundation on which they could build. By putting into practice our 3 tips for advertising on a budget, you’ll be able to do the same.

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Topics: Marketing Strategy

Over-The-Top (OTT) Video Advertising 101: What It Is and How It Works

Posted by Carla Leible on July 30, 2019 at 9:05 AM

With the onset and subsequent expansion of over-the-top (OTT) TV devices, such as Smart TV Apps, Roku, Chromecast, and Xbox, many households are opting to forego traditional cable. We refer to these customers as “cord cutters” or "cord nevers." This demographic is growing at an alarming rate and represents an important opportunity for advertising that exists in the OTT market. 

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Topics: Digital Marketing

5 Reasons Why Your Business Should Be Marketing To Baby Boomers

Posted by Carla Leible on June 12, 2019 at 8:33 AM

Over the past few years, you've likely been inundated with the hype that's been associated with marketing to Millennials and Gen-Xers. It seems that's all anybody's talking about. But, let's not forget the importance of marketing to Baby Boomers. After all, this demographic is the wealthiest, has the most disposable income, and tends to enjoy the greatest amount of free time when compared to other generations.

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Topics: Magazine Advertising

Why Top Brands Are Investing In Their Very Own Print Magazines

Posted by Carla Leible on May 28, 2019 at 8:33 AM

Have you ever wanted to unplug with a book or magazine? You’re not alone. In a world full of digital consumption, print marketing is still one of the top ways brands engage their audiences. Surprised? Don’t be. Although the shift to digital content has been supported by print-based media, neuroscience research indicates the use of paper-based content and ads offer immersive advantages for marketers.

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Topics: Custom Publishing

Spring and Summer Media Consumption Changes That Should Impact Your Marketing Decisions

Posted by Carla Leible on April 30, 2019 at 9:11 AM

It’s well known that consumer behavior changes with the seasons, and your company undoubtedly takes that into account. Summer time means bathing suits and suntan lotion, while winter means heavy coats and major retail holidays, and so on. However, what you may not be considering is how much media consumption changes with the seasons as well. In today’s post, we’ll take a brief look at how this impacts your spring and summer marketing planning.

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Topics: Marketing Strategy

How To Maintain Business Growth When You're Already Successful

Posted by Carla Leible on April 11, 2019 at 9:23 AM

In today’s global economy, approximately two-thirds of businesses survive the first two years, half of all businesses make it to five years, and only a third succeed to 10 years or more. That being said, if your business has survived several years of ongoing success, it’s certainly something to celebrate! However, with your continued business growth, you may start to believe you’ve reached every customer possible and the available leads are slim. As a result, your focus is on retaining current clients rather than hunting for new ones, in order to maintain the status quo.

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Topics: Marketing Strategy, Business Growth Strategy, Inbound Marketing Services

The Top 9 Reasons To Sponsor The Mid-Mo Baby Expo

Posted by Carla Leible on March 22, 2019 at 9:09 AM


Oh, baby! We are so excited to announce that our second annual Mid-Mo Baby Expo is coming back to Columbia! Once again, we have partnered with Boone Hospital to bring back this event that's one big "bundle of joy!" The Mid-Mo Baby Expo will take place Saturday, June 1, 2019 from 8am to 12pm at the Holiday Inn Expo Center. 

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Topics: Event Marketing

Are You Spending Too Much on Your Facebook Advertising?

Posted by Carla Leible on February 18, 2019 at 8:22 AM

Facebook advertising is a valid component of any well-rounded marketing campaign in today's digital world. However, as a business owner, you might wonder how much you should be spending on this particular medium. In other words, are you spending more on Facebook ads than the benefit you are deriving? Before delving in, let’s explore the current prevalence of the tool. How many businesses currently "boost" their Facebook posts anyway? 

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Topics: Social Media

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