Mid-Missouri Marketing Resource Blog

Carla Leible

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The Top 9 Reasons To Sponsor The 2020 Mid-Mo Baby Expo

Posted by Carla Leible on January 20, 2020 at 8:42 AM


Oh, baby! We are so excited to announce that our third annual Mid-Mo Baby Expo is coming back to Columbia! Once again, we have partnered with Boone Hospital to bring back this event that's one big "bundle of joy!" The Mid-Mo Baby Expo will take place Saturday, March 14th, 2020 from 8am to 12pm at the Courtyard by Marriott.  

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Topics: Event Marketing

Take Me Out To The Ballgame: 8 Reasons Why The St. Louis Cardinals Are Good For Your Brand

Posted by Carla Leible on January 15, 2020 at 9:12 AM

The St. Louis Cardinals aren’t just another local sports team, they’re a historic part of the community and as a local business, associating your brand with the Cardinals and their iconic team is a great sports marketingstrategy.

In this blog we’ll talk about how to associate your brand with a professional sports team like the Cardinals, and discuss eight reasons why doing so can make a major impact on your marketing ROI.

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Topics: Mid-Missouri Market

The Top 10 Most-Read Blogs of 2019

Posted by Carla Leible on January 8, 2020 at 10:37 AM

Whew! What a year! In 2019, we published well over 100 blogs and e-books full of information designed to help you get the most out of your marketing, so your business can become bigger, better, and stronger. We've covered a wide range of topics: everything from radio to magazine to hiring and digital. We have content for business owners and marketing directors, human resources managers and salespeople - over 71,000 views! Why? We're super passionate about being a source of cutting-edge, thought-provoking information that is both useful and relevant to our clients, businesses and fellow marketers. We believe in being the best we can be, and helping you do the same. 

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Topics: Marketing Strategy

Is Your Marketing Budget Increasing, Decreasing, or Staying the Same?

Posted by Carla Leible on November 13, 2019 at 7:19 AM

If you haven’t started the process of reviewing this last year’s ROI and defining company goals for the next year, you soon will be. That process typically involves budget discussions and often the marketing budget is up for debate. Additionally, most marketing contracts are up for renewal toward the end of the year. Business owners and marketing professionals wrestle over whether or not to leave the marketing budget the same, increase it or even cut it back. To guide that discussion, we’ve identified the following important considerations to help you make the most of your advertising investment in the coming year.

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Topics: Business Growth Strategy, Marketing Budget

Silent Signals: Unintentional Customer Service Mistakes You Might Be Making

Posted by Carla Leible on October 10, 2019 at 9:40 AM


Jan Carlzon, who is an author and marketing professional admired in the industry, explains that “any time a customer comes into contact with any aspect of your business, however remote, they have an opportunity to form an impression.” This means every interaction and/or contact you have between yourself and your customers will leave an impression, which is explained by Carlzon as simply the “moment of truth.”

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Topics: Business Growth Strategy

3 Tips for Advertising on a Budget

Posted by Carla Leible on September 27, 2019 at 7:05 AM

For many small businesses, advertising can be a source of frustration. Looking at big businesses and the size of their marketing budgets, it’s easy to feel inadequate and unable to compete. However, even those large dominating brands once began as small businesses with limited budgets. They grew over time by implementing specific disciplines that formed a foundation on which they could build. By putting into practice our 3 tips for advertising on a budget, you’ll be able to do the same.

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Topics: Marketing Strategy

Over-The-Top (OTT) Video Advertising 101: What It Is and How It Works

Posted by Carla Leible on July 30, 2019 at 9:05 AM

With the onset and subsequent expansion of over-the-top (OTT) TV devices, such as Smart TV Apps, Roku, Chromecast, and Xbox, many households are opting to forego traditional cable. We refer to these customers as “cord cutters” or "cord nevers." This demographic is growing at an alarming rate and represents an important opportunity for advertising that exists in the OTT market. 

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Topics: Digital Marketing

5 Reasons Why Your Business Should Be Marketing To Baby Boomers

Posted by Carla Leible on June 12, 2019 at 8:33 AM

Over the past few years, you've likely been inundated with the hype that's been associated with marketing to Millennials and Gen-Xers. It seems that's all anybody's talking about. But, let's not forget the importance of marketing to Baby Boomers. After all, this demographic is the wealthiest, has the most disposable income, and tends to enjoy the greatest amount of free time when compared to other generations.

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Topics: Magazine Advertising

Why Top Brands Are Investing In Their Very Own Print Magazines

Posted by Carla Leible on May 28, 2019 at 8:33 AM

Have you ever wanted to unplug with a book or magazine? You’re not alone. In a world full of digital consumption, print marketing is still one of the top ways brands engage their audiences. Surprised? Don’t be. Although the shift to digital content has been supported by print-based media, neuroscience research indicates the use of paper-based content and ads offer immersive advantages for marketers.

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Topics: Custom Publishing

Spring and Summer Media Consumption Changes That Should Impact Your Marketing Decisions

Posted by Carla Leible on April 30, 2019 at 9:11 AM

It’s well known that consumer behavior changes with the seasons, and your company undoubtedly takes that into account. Summer time means bathing suits and suntan lotion, while winter means heavy coats and major retail holidays, and so on. However, what you may not be considering is how much media consumption changes with the seasons as well. In today’s post, we’ll take a brief look at how this impacts your spring and summer marketing planning.

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Topics: Marketing Strategy

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