If you haven’t started the process of reviewing this last year’s ROI and defining company goals for the next year, you soon will be. That process typically involves budget discussions and often the marketing budget is up for debate. Additionally, most marketing contracts are up for renewal toward the end of the year. Business owners and marketing professionals wrestle over whether or not to leave the marketing budget the same, increase it or even cut it back. To guide that discussion, we’ve identified the following important considerations to help you make the most of your advertising investment in the coming year.
A MOMENT OF TRUTH
Jan Carlzon, who is an author and marketing professional admired in the industry, explains that “any time a customer comes into contact with any aspect of your business, however remote, they have an opportunity to form an impression.” This means every interaction and/or contact you have between yourself and your customers will leave an impression, which is explained by Carlzon as simply the “moment of truth.”
Topics: Business Growth Strategy
For many small businesses, advertising can be a source of frustration. Looking at big businesses and the size of their marketing budgets, it’s easy to feel inadequate and unable to compete. However, even those large dominating brands once began as small businesses with limited budgets. They grew over time by implementing specific disciplines that formed a foundation on which they could build. By putting into practice our 3 tips for advertising on a budget, you’ll be able to do the same.
Topics: Marketing Strategy
With the onset and subsequent expansion of over-the-top (OTT) TV devices, such as Smart TV Apps, Roku, Chromecast, and Xbox, many households are opting to forego traditional cable. We refer to these customers as “cord cutters” or "cord nevers." This demographic is growing at an alarming rate and represents an important opportunity for advertising that exists in the OTT market.
Topics: Digital Marketing
Over the past few years, you've likely been inundated with the hype that's been associated with marketing to Millennials and Gen-Xers. It seems that's all anybody's talking about. But, let's not forget the importance of marketing to Baby Boomers. After all, this demographic is the wealthiest, has the most disposable income, and tends to enjoy the greatest amount of free time when compared to other generations.
Topics: Magazine Advertising
Have you ever wanted to unplug with a book or magazine? You’re not alone. In a world full of digital consumption, print marketing is still one of the top ways brands engage their audiences. Surprised? Don’t be. Although the shift to digital content has been supported by print-based media, neuroscience research indicates the use of paper-based content and ads offer immersive advantages for marketers.
Topics: Custom Publishing
It’s well known that consumer behavior changes with the seasons, and your company undoubtedly takes that into account. Summer time means bathing suits and suntan lotion, while winter means heavy coats and major retail holidays, and so on. However, what you may not be considering is how much media consumption changes with the seasons as well. In today’s post, we’ll take a brief look at how this impacts your spring and summer marketing planning.
Topics: Marketing Strategy
In today’s global economy, approximately two-thirds of businesses survive the first two years, half of all businesses make it to five years, and only a third succeed to 10 years or more. That being said, if your business has survived several years of ongoing success, it’s certainly something to celebrate! However, with your continued business growth, you may start to believe you’ve reached every customer possible and the available leads are slim. As a result, your focus is on retaining current clients rather than hunting for new ones, in order to maintain the status quo.
Oh, baby! We are so excited to announce that our second annual Mid-Mo Baby Expo is coming back to Columbia! Once again, we have partnered with Boone Hospital to bring back this event that's one big "bundle of joy!" The Mid-Mo Baby Expo will take place Saturday, June 1, 2019 from 8am to 12pm at the Holiday Inn Expo Center.
Topics: Event Marketing
Facebook advertising is a valid component of any well-rounded marketing campaign in today's digital world. However, as a business owner, you might wonder how much you should be spending on this particular medium. In other words, are you spending more on Facebook ads than the benefit you are deriving? Before delving in, let’s explore the current prevalence of the tool. How many businesses currently "boost" their Facebook posts anyway?
Topics: Social Media