Mid-Missouri Marketing Resource Blog

Carla Leible

Recent Posts

Celebrating Mid-Missouri’s Response to a Pandemic

Posted by Carla Leible on March 27, 2020 at 2:08 PM

It’s true that hard times reveal a person’s true nature…or in this case the heart of a community. The recent changes in lifestyle have been hard on everybody. Not one of us has been unaffected by COVID-19. In this case, it has exposed the heart of mid-Missouri…a heart of compassion, determination and grit. At the risk of leaving someone out…we want to give a shout out to the amazing ways our local businesses have reinvented themselves and stepped up to the plate in response to the pandemic.

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Topics: Community Leaders

Radio Advertising: The Art & Science of Buying an Audience

Posted by Carla Leible on March 16, 2020 at 3:02 PM

So you want to run a radio ad. Wonderful! Which station do you choose? When do you want your ad to air? Do you choose the station YOU like, or is there a better plan of attack. How do you get started and what is it important for you to know? Here is information on both the art and science behind radio advertising. Information that will help you make smart decisions when buying it for your business.

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Topics: Advertising, Marketing Strategy

What's the Jam on Jingles?

Posted by Carla Leible on March 4, 2020 at 1:51 PM

“Call 1-800 steemer… Stanley Steemer gets carpet cleaner!”

“Give me a break, give me a break, break me off a piece of that... Kitkat bar!”

“Like a good neighbor… State Farm is there!” 

(We are willing to bet you just sang those catchy jingles while reading them…)

Some may say that nothing can drive an advertising message like a catchy jingle. We like to think of jingles as an important part of your “audio signature.” Whether your listeners love it or hate it, a good jingle will relate your brand name with a concept, idea, or promotion. While many people believe that jingles are outdated, we disagree. In fact, one recent study found that 89 percent of participants believed jingles to be an effective method of advertising.

So, does your business need a jingle? Here are three reasons why your answer should be yes:

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

How to Get Your Customers to Fall in Love with You

Posted by Carla Leible on February 14, 2020 at 8:38 AM

On this day dedicated to love, why not consider how to get your customers to fall in love with your business? Just as in a romantic relationship, the relationship built between your business and your customers is one of value and loyalty. This loyalty often leads your customers to care more than passively about the development, furtherance and overall success of your business. This term is what we like to call ownership. Ownership exists in a sphere above customer loyalty and is closer to an actual relationship than a mere customer/business interaction (but not in a weird way). To encourage your customers to move from passive to loyal and then to ownership by “romancing them” follow the tips listed below:

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Topics: Business Growth Strategy

Why Should You Attend BrandKamp 2020: A Q&A with Chuck Mefford

Posted by Carla Leible on February 7, 2020 at 10:12 AM

“You may have come to BrandsFormation before, but you may not have seen it like this,” shares Chuck Mefford.

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Topics: Marketing Strategy

250,000 Reasons Why We Support the Children's Miracle Network Every Year

Posted by Carla Leible on January 31, 2020 at 9:19 AM

Most business owners love the idea of giving to charity, in theory at least. But oftentimes businesses are strapped for cash, limited on staff and short on time. Running a business often takes priority over charitable contributions.  Yet many remain committed to giving back, even making it part of their company core values. Have you ever wondered how supporting a charity can benefit your business? Corporate volunteerism and donations  to charity don’t have to be a zero-sum game, and being involved can have a far-reaching positive impact.

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Topics: Business Growth Strategy

The Top 9 Reasons To Sponsor The 2020 Mid-Mo Baby Expo

Posted by Carla Leible on January 20, 2020 at 8:42 AM

 

Oh, baby! We are so excited to announce that our third annual Mid-Mo Baby Expo is coming back to Columbia! Once again, we have partnered with Boone Hospital to bring back this event that's one big "bundle of joy!" The Mid-Mo Baby Expo will take place Saturday, March 14th, 2020 from 8am to 12pm at the Courtyard by Marriott.  

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Topics: Event Marketing

Take Me Out To The Ballgame: 8 Reasons Why The St. Louis Cardinals Are Good For Your Brand

Posted by Carla Leible on January 15, 2020 at 9:12 AM

The St. Louis Cardinals aren’t just another local sports team, they’re a historic part of the community and as a local business, associating your brand with the Cardinals and their iconic team is a great sports marketingstrategy.

In this blog we’ll talk about how to associate your brand with a professional sports team like the Cardinals, and discuss eight reasons why doing so can make a major impact on your marketing ROI.

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Topics: Mid-Missouri Market

The Top 10 Most-Read Blogs of 2019

Posted by Carla Leible on January 8, 2020 at 10:37 AM

Whew! What a year! In 2019, we published well over 100 blogs and e-books full of information designed to help you get the most out of your marketing, so your business can become bigger, better, and stronger. We've covered a wide range of topics: everything from radio to magazine to hiring and digital. We have content for business owners and marketing directors, human resources managers and salespeople - over 71,000 views! Why? We're super passionate about being a source of cutting-edge, thought-provoking information that is both useful and relevant to our clients, businesses and fellow marketers. We believe in being the best we can be, and helping you do the same. 

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Topics: Marketing Strategy

Is Your Marketing Budget Increasing, Decreasing, or Staying the Same?

Posted by Carla Leible on November 13, 2019 at 7:19 AM

If you haven’t started the process of reviewing this last year’s ROI and defining company goals for the next year, you soon will be. That process typically involves budget discussions and often the marketing budget is up for debate. Additionally, most marketing contracts are up for renewal toward the end of the year. Business owners and marketing professionals wrestle over whether or not to leave the marketing budget the same, increase it or even cut it back. To guide that discussion, we’ve identified the following important considerations to help you make the most of your advertising investment in the coming year.

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Topics: Business Growth Strategy, Marketing Budget

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