Mid-Missouri Marketing Resource Blog

Carla Leible

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Classic Rock is on a Roll

Posted by Carla Leible on June 8, 2020 at 11:55 AM

We all know that classic rock is one of the most popular and timeless music genres, but why? A simple answer could be that it makes you feel like a badass while listening. Think about the time you first heard Pink Floyd, Def Leppard and the Rolling Stones and how it made you feel… like a true badass. And while that may be a driving factor in the popularity of this genre, it also has an authenticity factor that so many people young and old resonate with. 

In fact, 12 of the top 20 best selling music artists of all time are classic rock musicians… that is pretty legendary if we do say so ourselves. Bands like The Beatles, Led Zeppelin, AC/DC, Aerosmith and Metallica are iconic in the music industry for a reason. It was the most popular genre for the Baby Boomers and will remain that way heading into 2020 and beyond.

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Topics: Radio Marketing, classic rock

ANNOUNCING: Kansas City Chiefs Partnership with Zimmer Communications!

Posted by Carla Leible on June 4, 2020 at 10:30 AM

Zimmer Communications and the Kansas City Chiefs have announced a multiyear agreement in mid-Missouri. 96.7FM KCMQ and 104.5 FM/950 AM KWOS will be airing the Chiefs beginning August 2020. As part of the agreement, KCMQ and KWOS will broadcast all preseason, regular season, and postseason games, along with pre-game and post-game coverage.

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Topics: kansas city chiefs

Comeback Companies: Success Stories through the Great Depression

Posted by Carla Leible on May 27, 2020 at 9:17 AM

When times are tough, it's easy to believe that your situation is unique...that no one has ever faced adversity in business and that the options are limited. In this series of blogs entitled "Comeback Companies," our goal is to share stories of companies that stood in the face of hard times and refused to give up. In fact, they were often berated at the time for their stubborn refusal to do what other companies where doing - cut back or give up. We hope their stories of hope and persistence inspire you to press forward in your own journey.

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Topics: Radio Marketing, news talk radio

My advertising isn't working! Do I cancel or stay the course?

Posted by Carla Leible on April 27, 2020 at 2:22 PM


You’ve just invested in advertising. You’re nervous, but optimistic. It’s more money than you’re used to, but you understand that you have to spend money to make money. Customers won’t spend money with your business if they don’t know about your products and services – so you pulled the trigger on what you believe will work wonders! Your ads started 2-3 weeks ago…but so far…nothing. Nada. Crickets. Then the first invoice for your advertising comes in. It’s a lot of money. Tempted to cancel, you pick up your phone to call your sales rep and cancel the campaign. They remind you to stay the course. Who do you listen to?  Your nervous internal voice as you write the first check…or the sales rep who tells you it takes time. When advertising doesn’t kick off with the results you’d expected, what do you do?

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Topics: Marketing Strategy

When Does A Two-Page Magazine Spread Make Sense?

Posted by Carla Leible on April 13, 2020 at 10:37 AM

If you have ever been flipping through a magazine and find yourself pausing to look at an article or ad that spans across two pages, you’re responding to the unique design flow of a  two-page spread. Designers for magazine articles use them all the time to create a seamless reading experience from one page to the next. Designers also understand that a spread is more memorable, as it’s a break from the traditional single page format. Advertisers can use the same strategy! Less commonly used than the more traditional ad sizes, advertising that uses a 2-page spread creates a campaign that jumps out and grabs a reader’s attention faster and with greater memory recall later on. Here’s how and why:

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Topics: Magazine Advertising

The Coronavirus Relief Bill: Information on the CARES Act for Your Business

Posted by Carla Leible on April 1, 2020 at 8:59 AM

The Coronavirus Aid, Relief, and Economic Security (CARES) Act recently allocated $350 billion to help small businesses keep workers employed amid the pandemic and economic downturn. In an effort to help our small business partners gain access to this money, we’re providing the documentation here that tells you if you are eligible, what information you’ll need to prepare for your lender and how much you can borrow and whether or not your loan is eligible to be forgiven.

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Topics: Business Leaders, CARES Act 2020, Covid-19

Celebrating Mid-Missouri’s Response to a Pandemic

Posted by Carla Leible on March 27, 2020 at 2:08 PM

It’s true that hard times reveal a person’s true nature…or in this case the heart of a community. The recent changes in lifestyle have been hard on everybody. Not one of us has been unaffected by COVID-19. In this case, it has exposed the heart of mid-Missouri…a heart of compassion, determination and grit. At the risk of leaving someone out…we want to give a shout out to the amazing ways our local businesses have reinvented themselves and stepped up to the plate in response to the pandemic.

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Topics: Community Leaders

Radio Advertising: The Art & Science of Buying an Audience

Posted by Carla Leible on March 16, 2020 at 3:02 PM

So you want to run a radio ad. Wonderful! Which station do you choose? When do you want your ad to air? Do you choose the station YOU like, or is there a better plan of attack. How do you get started and what is it important for you to know? Here is information on both the art and science behind radio advertising. Information that will help you make smart decisions when buying it for your business.

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Topics: Advertising, Marketing Strategy

What's the Jam on Jingles?

Posted by Carla Leible on March 4, 2020 at 1:51 PM

“Call 1-800 steemer… Stanley Steemer gets carpet cleaner!”

“Give me a break, give me a break, break me off a piece of that... Kitkat bar!”

“Like a good neighbor… State Farm is there!” 

(We are willing to bet you just sang those catchy jingles while reading them…)

Some may say that nothing can drive an advertising message like a catchy jingle. We like to think of jingles as an important part of your “audio signature.” Whether your listeners love it or hate it, a good jingle will relate your brand name with a concept, idea, or promotion. While many people believe that jingles are outdated, we disagree. In fact, one recent study found that 89 percent of participants believed jingles to be an effective method of advertising.

So, does your business need a jingle? Here are three reasons why your answer should be yes:

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

How to Get Your Customers to Fall in Love with You

Posted by Carla Leible on February 14, 2020 at 8:38 AM

On this day dedicated to love, why not consider how to get your customers to fall in love with your business? Just as in a romantic relationship, the relationship built between your business and your customers is one of value and loyalty. This loyalty often leads your customers to care more than passively about the development, furtherance and overall success of your business. This term is what we like to call ownership. Ownership exists in a sphere above customer loyalty and is closer to an actual relationship than a mere customer/business interaction (but not in a weird way). To encourage your customers to move from passive to loyal and then to ownership by “romancing them” follow the tips listed below:

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Topics: Business Growth Strategy

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