Carla Leible
Magazine Advertising in the Digital Era: Relevance and Opportunities
Magazine advertising is a powerful tool for marketers, offering unique advantages such as reaching...
3 minute read
Integrating Radio with Digital Campaigns: A Multi-Channel Approach
There has always been a debate between traditional and digital marketing strategies, each offering...
4 minute read
MBA 2024 Zimmer Communications Awards
At the recent Missouri Broadcasters Association (MBA) 2024 event, our Zimmer Communications emerged...
2 minute read
Calculating the ROI of Magazine Advertising in Local Markets
When it comes to magazine advertising, understanding the return on investment (ROI) can be a bit...
2 minute read
What's the Right Media Mix for Effective Advertising Campaigns?
Navigating today's advertising world is like being a DJ at the hottest party in town. Getting the...
4 minute read
Building Strong Customer Relationships Through Social Media
Social media is not just a platform for sharing content anymore. It is a big marketplace where...
5 minute read
Partnering with Local Radio Personalities for Brand Loyalty and Sales
Radio continues to resonate with local audiences in a way that is both intimate and influential....
5 minute read
Magazines: Editorial Insight vs. Advertorial Advantage
In the age-old quest for the most impactful marketing strategies, a dynamic tension exists between...
4 minute read
Leadership Lessons: Rallying Teams Towards Common Objectives
Strong leadership is the cornerstone of successful team performance. Effective leaders are not just...
3 minute read
Topics
- Digital Marketing
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- Inside Columbia Magazine
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- Best of Columbia
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