Mid-Missouri Marketing Resource Blog

When Does A Two-Page Magazine Spread Make Sense?

Posted by Carla Leible on April 13, 2020 at 10:37 AM

If you have ever been flipping through a magazine and find yourself pausing to look at an article or ad that spans across two pages, you’re responding to the unique design flow of a  two-page spread. Designers for magazine articles use them all the time to create a seamless reading experience from one page to the next. Designers also understand that a spread is more memorable, as it’s a break from the traditional single page format. Advertisers can use the same strategy! Less commonly used than the more traditional ad sizes, advertising that uses a 2-page spread creates a campaign that jumps out and grabs a reader’s attention faster and with greater memory recall later on. Here’s how and why:

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Topics: Magazine Advertising

How to Use Magazine Advertising to Brand Your Business

Posted by Carrie Berkbuegler on February 18, 2020 at 12:26 PM

You've probably heard the phrase "print is dead." Given the surge in increased digital usage, current trends in print readership seem to support that statement. However, while magazine is a printed medium, it is not considered "print" in the journalistic sense of the word. The word "print" refers to the world of newspapers, while magazine is a different beast. There are those who prophesied the decline of magazine in the face of its digital counterparts, however, recent data reveals that prediction to have been false. Magazine readership continues to grow.  Online readership has served to enhance, not replace, our favorite magazines. There's absolutely no indication that magazine readership is doing anything but increasing. In fact, many newspapers created magazines as a last-ditch effort to bring in additional revenue. Magazines remain to be a powerful branding strategy and a lucrative form of advertising…if utilized correctly. Here’s how to build your brand using magazine advertising:

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Topics: Marketing Strategy, Business Growth Strategy, Magazine Advertising

5 Ways to Guarantee Your Magazine Ads Will Flop

Posted by Christine Lepp on February 6, 2020 at 3:32 PM

We are a do-it-yourself crazed society. Convinced we can cut corners, save money and impress our friends and neighbors with our latent abilities, we LOVE the DIY philosophy. From home remodeling to hair color, businesses everywhere cater to those of us with the confidence to tackle new tasks. Advertising is no different. As a business owner, you know your business better than anybody, so who better to design your print ads. After all, it can't be that hard...can it?

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Topics: Advertising, Marketing Strategy, Magazine Advertising

5 Reasons Why Your Business Should Be Marketing To Baby Boomers

Posted by Carla Leible on June 12, 2019 at 8:33 AM

Over the past few years, you've likely been inundated with the hype that's been associated with marketing to Millennials and Gen-Xers. It seems that's all anybody's talking about. But, let's not forget the importance of marketing to Baby Boomers. After all, this demographic is the wealthiest, has the most disposable income, and tends to enjoy the greatest amount of free time when compared to other generations.

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Topics: Magazine Advertising

Introducing Boom! Magazine: The Newest Way To Target Mid-Missouri's Most Affluent Audience

Posted by Rebecca Milner on January 3, 2019 at 9:01 AM

Have you heard the news yet? A brand new magazine is making its official entrance into the Mid-Missouri market in 2019! As its name implies, Boom! magazine will not do so quietly! That’s because this local publication is the first of its kind, strategically targeting the fastest growing and most affluent demographic in the country: Baby Boomers. Consider this your business’ official invitation to be a part of the action.

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Topics: Marketing Strategy, Magazine Advertising

What Makes Magazine Different From Direct Mail Advertising?

Posted by Carla Leible on November 13, 2018 at 9:28 AM

Print advertising can be an effective medium to include in your marketing strategy. In fact, a recentFedEx survey found that 4 out of 5 small business owners feel print helped them stand out from the competition. Other reports revealed that print ads have70% higher recall when compared to digital, while82% of people trust print ads when making a purchase decision.

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Topics: Marketing Strategy, Magazine Advertising

Myth Busted: Magazine vs. Digital Marketing

Posted by Carla Leible on September 18, 2018 at 8:03 AM

We recently discussed why magazines outperform newspaper ads. But magazines can do more than beat it’s print counterpart. They also offer an edge that digital alone can’t — even in this device-driven era. While that may surprise you, the truth is that magazines are timeless and effective marketing tools that continue to reach targeted audiences. That’s why we’re debunking a common myth regarding local magazine advertising.

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Topics: Digital Marketing, Magazine Advertising

5 Tips For Effectively Marketing Your Retail Business with Magazine

Posted by Carla Leible on August 14, 2018 at 8:51 AM

We know how difficult it can be as a retail business owner to decide where and how to spend your precious marketing dollars. The marketing landscape is more complex than ever before and choosing the right marketing mix can sometimes feel like it will make or break your business. One channel that has passed the test of time in delivering marketing ROI for retail is local print magazine.

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Topics: Magazine Advertising

3 Examples of How Magazine Advertising Can Boost Your Restaurant Business

Posted by Christine Lepp on August 2, 2018 at 9:33 AM

Why do the largest brands in the world continue to advertise their products and services? Whether you realize it or not, even the biggest brands still need advertising to keep their message top of mind with consumers. Surely mega-corporations such as McDonald's have no reason to spend money on advertising-- there are billions of their burgers served on a daily basis, right?

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Topics: Magazine Advertising

The Power of Magazine & Radio: Fortified Roofing & Siding

Posted by Zimmer Radio & Marketing Group on June 27, 2018 at 11:44 AM



We recently sat down with our client, Megan Herzing, Marketing Manager at Fortified Roofing & Siding and discussed the success they have found by having a more integrated marketing strategy that includes both, magazine and radio advertising. 

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Topics: Advertising, ROI, Business Growth Strategy, Case Studies, Magazine Advertising

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