Mid-Missouri Marketing Resource Blog

What Does it Mean to be a Brand?

Posted by Jon Sheltmire on May 19, 2020 at 3:00 PM

As a business owner, you have a unique opportunity.  You own something that has a chance to become a part of local culture, to join the regional vernacular, to contribute to the zeitgeist… to be a BRAND.  

But what IS a brand?  More than just a slick logo, a brand encapsulates ALL mental associations, both good and bad, that consumers have about your business… so building yours goes well beyond coming up with a cool business name and tagline.  It means taking control of EVERY aspect of a consumer’s experience that you possibly can.  Once your brand identity is fully realized, your efforts to develop and market your business become exponentially more powerful. 

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Topics: Marketing Strategy, branding

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