As a business owner, you have a unique opportunity. You own something that has a chance to become a part of local culture, to join the regional vernacular, to contribute to the zeitgeist… to be a BRAND.
But what IS a brand? More than just a slick logo, a brand encapsulates ALL mental associations, both good and bad, that consumers have about your business… so building yours goes well beyond coming up with a cool business name and tagline. It means taking control of EVERY aspect of a consumer’s experience that you possibly can. Once your brand identity is fully realized, your efforts to develop and market your business become exponentially more powerful.
