Mid-Missouri Marketing Resource Blog

So, you’ve put a logo together and slapped a few bullet points down on paper. Does that count as a brand strategy? Not really. Business owners should know why they choose certain strategies, and they should make a detailed outline of what their strategies will be.

The more detailed you are in your branding strategy, the easier it will be to succeed when you execute those strategies.

Here are three things every brand needs to define:

• What is your brand’s objective?
• Who are your customers?
• How does your brand define long-term success?

Knowing the answers to each question will help determine what your goals should be, how you should approach your customers, and how you’ll track results and ROI.

In addition to having a solid strategy, here are a few more steps you can take to help build your brand:

As a business owner, you have a unique opportunity.  You own something that has a chance to become a part of local culture, to join the regional vernacular, to contribute to the zeitgeist… to be a BRAND.  

But what IS a brand?  More than just a slick logo, a brand encapsulates ALL mental associations, both good and bad, that consumers have about your business… so building yours goes well beyond coming up with a cool business name and tagline.  It means taking control of EVERY aspect of a consumer’s experience that you possibly can.  Once your brand identity is fully realized, your efforts to develop and market your business become exponentially more powerful.