Mid-Missouri Marketing Resource Blog

When you hear the word 'sales,' you likely have a preconceived notion. Maybe it’s a knock on your front door from someone trying to rope you into the latest gadget, or a greasy salesman who won’t take no for an answer. Whatever this image may be, the common traits of these stereotypes are confrontational and aggressive in nature. However, sales come in many different styles depending on the business and industry. One of the styles of sales that has redefined the relationship between salesperson and customer is consultative sales. Also known as solution selling, consultative sales puts the focus on customer needs and addresses these with the services or products the consultant can offer as a solution for their client. Check out the three differences that set consultative sales apart from other sales roles:

With advertisements all around us, there are more opportunities in marketing and advertising than ever before. Whether you are looking for your first career in advertising or for a new adventure in the world of marketing, advertising sales can blend multiple aspects of the industry into one, comprehensive role. Below we're exploring five reasons advertising sales could be the perfect fit for your professional journey.

When you think sales, there are sure to be a couple of images that spring to mind: tireless door-to-door travelers, Wall Street types, or the overly-aggressive hovering salesman. Whatever the image might be, the commonality is a high stress, sink-or-swim environment where it’s every man and woman for themselves. But what if we told you that sales could be a dynamic world of unique problem-solving where collaboration is celebrated?

Some people have a rather glamorous impression of the life of a media sales rep. They think they sleep in late, spend most of their time taking clients to ball games or concerts, and then bill everything to an expense account. Others take a more fatalistic view. In their version, a sales rep begins the day by slipping on a headset. Then they start dialing, making as many calls as they possibly can. When they actually get someone on the line, their objective is to close the prospect as soon as possible, then move on to the next name on the list.

Neither scenario is accurate – at least not at Zimmer Radio & Marketing Group. Since we currently have an open position for an account executive, we thought it would be helpful to discuss some of the key traits we look for in a sales rep that will succeed as a part of the Zimmer team.

Mentorship can be a huge factor in success and can be incredibly important for people that want to progress in their career. This can be especially true for women or minorities, who typically face more challenges achieving higher roles. That's why we at Zimmer Radio & Marketing Group believe very strongly in the power of mentors. In today's post, we'll explain why you should care about these leaders too.

Let’s face it, choosing the right place to work is a tough proposition. You’re faced with taking so many things into account like salary, benefits, commission structure, company culture, and work/life balance. Here are some quick stats about what job seekers are actually looking for these days:

• 94% of salespeople say base salary is the number one factor in their job search
• 62% of salespeople say commission is the most important
• Growth opportunity is the most important factor to Millennial job seekers
• 69% of people would not take a job with a company who has a bad reputation, even if that means staying unemployed

The reality is, people often settle for jobs that either aren’t the best fit for them or that don’t compensate them for what they’re worth. Unfortunately, it’s a trap many people fall into as they get into the “I’ll take anything” mode in their job search.

The modern work day is hectic. Short deadlines, long projects, and irritable coworkers can all contribute to stressful work environments.

Lack of balance between your personal life and work can have serious consequences. On the other hand, finding that balance can lead to better work efficiency and overall satisfaction in life. Read on to discover the importance of creating a work/life balance and how it can help you.