Influencer marketing has become an increasingly important part of online marketing and engaging with users. With social media rapidly becoming a prominent part of daily life, as nearly 80 percent of American adults now have at least one account, influencers have a growing amount of power over the buying habits of consumers and the reputation of businesses. Almost 40 percent of people on Twitter report that tweets from influencers on the platform have resulted in them making a purchase.
Influencer marketing has close ties with two other popular forms of marketing that you may be familiar with: social media marketing and content marketing. Here is what you need to know about social influencers and the power of influencer marketing.