Missouri Marketing Resource Blog
Posts about
why radio
Yes, Radio Works: Here’s Why
While today’s marketing for the most part has a digital feel due to the insurgence of technology...
3 minute read
Upgrade Your Advertising with Radio Sponsorships
Radio is a powerful tool in your advertising strategy and an effective way to move customers into...
2 minute read
Zimmer Communications Earns 18 Awards at 2022 MBA Ceremony
Zimmer Communication’s mid-Missouri radio stations in Columbia and Jefferson City earned a whopping...
1 minute read
The Two-Person Conversation Ad Format: Alternatives to a Radio Classic
What comes to mind when you think of the word “classic”? It could mean different things to...
3 minute read
3 Keys to Great Creative Radio Advertising
We’ve all heard thousands of radio ads over the course of our lives. Some we remember more than...
3 minute read
Why Radio Advertising is Perfect for Your B2B Business
If you’re selling a product or service that is business-to-business in nature, then you’re likely...
2 minute read
How To Craft an Effective Job Recruitment Radio Ad
One of the reasons for radio’s enduring popularity is that it’s an effective way of...
2 minute read
Zimmer Celebrates National Radio Day
Go ahead and turn that dial up - because August 20th celebrates the great- the trusted - the...
2 minute read
Debunking Demographic Bias: Marketing to Millennials is a Smart Idea
If we've heard it once, we've heard it a thousand times, "I don't want to target millennials." Many...
3 minute read
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