Marketing for small businesses is no longer focused on a divide-and-conquer strategy. Due to Google, mobile consumption, on-the-go lifestyles, social communities, and many other trends that have impacted the consumer journey, we can no longer expect our marketing messages to perform in silos. Instead, many businesses have found that most advertising works best when they are created to complement one another. By pairing two—or more—platforms together like social media and radio, you’ll be able to extend your reach and increase your overall return on investment (ROI) with a cohesive, effective strategy that engages your current and potential customers.
It is clear over the past 10 years how popular social media marketing has become. But, believe it or not, some businesses are still not executing the correct social media strategy or think that it has no effect on their business. Spoiler Alert: it most definitely does. When you hire a person who studies social media platforms and is dedicated to engaging with customers, producing branding and sales driven content, and building awareness that is HUGE for your business. Still don’t believe us? Here are are top reasons why your business needs a social media manager:
Have you ever contemplated the role social media plays in your overall marketing strategy? If you haven’t, perhaps now is the time to start. After all, 77% of all United States businesses have an active presence on social media. Therefore, to stand out among the crowd, takes a concerted effort, and is, in essence, a full-time job.