Mid-Missouri Marketing Resource Blog

7 Tips for Successful Marketing We Can Learn From The St. Louis Cardinals

Posted by Zimmer Radio & Marketing Group on February 3, 2020 at 10:40 AM

Don't be distracted by the bright lights, the seventh inning stretch, or the superb athleticism. There may not be anything quite like the top teams in the MLB, but that doesn't mean they're not a bustling, successful business you can learn a lot from. Your actual business may not have a lot in common with a professional sports team, like the St. Louis Cardinals, but you shouldn't be surprised to learn that your marketing strategy and needs reflects theirs. (Or at least, it should.)

In today's post, we'll discuss what the Cardinals have in common with your marketing and what you can learn from them.

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Topics: Mid-Missouri Market

Take Me Out To The Ballgame: 8 Reasons Why The St. Louis Cardinals Are Good For Your Brand

Posted by Carla Leible on January 15, 2020 at 9:12 AM

The St. Louis Cardinals aren’t just another local sports team, they’re a historic part of the community and as a local business, associating your brand with the Cardinals and their iconic team is a great sports marketingstrategy.

In this blog we’ll talk about how to associate your brand with a professional sports team like the Cardinals, and discuss eight reasons why doing so can make a major impact on your marketing ROI.

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Topics: Mid-Missouri Market

Why We're Thankful This Year

Posted by Rebecca Milner on November 28, 2019 at 9:01 AM

Happy Thanksgiving! We hope you’re about to dive into a glorious spread of stuffing, mashed potatoes, green bean and sweet potato casseroles, pumpkin pie, and of course, turkey! But while you’re waiting for the food to finally hit the table, we want to take a quick moment to briefly present five reasons that we’re incredibly thankful this year and explain how your business directly benefits from each.

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Topics: Advertising, Mid-Missouri Market

Zimmer Nominated for Five 2019 Radio Mercury Awards

Posted by Rebecca Milner on May 17, 2019 at 9:01 AM

Each year, the Radio Mercury Awards are held in a “little” place called New York City. You may have heard of it. Each year, hopeful nominees from “little” businesses like Wendy’s, Verizon, GEICO, Comcast, Coca-Cola, State Farm, and HBO are in attendance. You may have heard of them. And each year for the last several years, a truly little company from Mid-Missouri, Zimmer Radio & Marketing Group, sits among some of the biggest names in the biggest city in the country and waits to hear whether or not one of their multiple nominations will take home a trophy (or two).

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Topics: Advertising, Mid-Missouri Market

What You Need To Know About Cardinals Baseball (And How This Can Help Your Brand)

Posted by Carrie Berkbuegler on February 4, 2019 at 9:05 AM

To be honest, we love rooting for the home team, especially when that team is the St. Louis Cardinals. That’s because they’re a historic business with strong roots in the community and they understand how to reach their audience. In fact, the team resonates so strongly with local audiences that advertising to Cardinals fans can offer significant lifts in ROI.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

The Modern Family: How Today’s Consumers Are Evolving

Posted by Rebecca Milner on January 31, 2019 at 9:01 AM

For decades, the traditional (or nuclear) family — consisting of a father, mother, and their children — dominated the makeup of an average household in the U.S. This common family unit gave businesses a predictable target audience to advertise their products and services to. Today, however, this traditional family model makes up less than half of all families in the country. Not to mention, the behaviors and preferences of the modern-day consumer have also changed drastically, even within the last ten years. In essence, there is no such thing as a “typical” American family anymore.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

8 Reasons Associating Your Brand with the Cardinals Can Impact Your ROI

Posted by Carla Leible on January 23, 2019 at 9:30 AM

The St. Louis Cardinals aren’t just another local sports team, they’re a historic part of the community and as a local business, associating your brand with the Cardinals and their iconic team is a great sports marketingstrategy.

In this blog we’ll talk about how to associate your brand with a professional sports team like the Cardinals, and discuss eight reasons why doing so can make a major impact on your marketing ROI.

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Topics: Mid-Missouri Market

The Top 10 Reasons To Sponsor The Children’s Miracle Network Radiothon

Posted by Rebecca Milner on January 7, 2019 at 9:01 AM

One of our absolute favorite events of the year is almost here: The Children’s Miracle Network (CMN) Radiothon! The goal of this event is to help raise money and awareness for sick children at our local CMN hospital, MU Children’s Hospital. This event is so important because this amazing place is committed to providing the highest quality of care for children throughout Missouri, regardless of any family’s ability to pay.

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Topics: Advertising, Mid-Missouri Market, Event Marketing

The Top Ten Reasons We Are Thankful This Year

Posted by Rebecca Milner on November 21, 2018 at 12:54 PM

“Be thankful for what you already have, while you pursue all that you want.” – Jim Rohn

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Mid-Missouri Market

The Beginner's Guide to Radio Advertising in Mid-Missouri

Posted by Christine Lepp on October 30, 2018 at 9:10 AM
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Topics: Marketing Strategy, Mid-Missouri Market

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