Originally posted 7/9/21. Updated for accuracy 6/13/22
No matter what day, week, or month it may be, we can all agree that life is busy. Nevertheless, we seem to find a way to stay connected to the activities and people we care about. This is demonstrated by a sports fan's capacity to stay connected to their team, no matter where they are or what they are doing. In fact, that's the main reason that radio has remained a strong pillar in sports broadcasting. It uniquely allows audiences to listen in the car, at events, while traveling, or while multitasking at home.
According to a study by Nielsen Audio, radio reaches more Americans each week than any other platform, including television and smartphone devices. We know one thing for sure, loyal fans are continuing to listen to Kansas City Chiefs coverage on the radio before, during, and after the games. This is partially due to the fact that radio not only offers a certain on-the-go convenience over TV broadcasting, but it also holds a certain emotional connection as well. When fans listen intently to Chief's broadcasts via radio, they often build a strong connection with the announcers and become more engaged with the broadcasts as a whole.
Sports broadcasters are just as well-known, in some cases, as the athletes themselves. Famous broadcasters like Harry Caray, Bob Kostas, Jack Buck, Howard Cosell, and more become legends in bringing the games to life. Add to that the influence of an established sports brand like the Kansas City Chiefs to influence some of the most dedicated and enduring fans in the country, you have achieved marketing nirvana.
So, how can sponsoring the Chiefs work to maximize your business’s reach in the Mid-Missouri area?
People Are On-The-Go
We’ll say it again, people are busy and are always on the run. Even so, when the Chiefs are playing, they don’t want to miss a minute of the game! Radio has a distinct advantage over TV broadcasting, in that it can uniquely reach consumers in all kinds of environments. After all, we can’t all have the luxury of watching every game from Arrowhead Stadium or from the comfort of our home living room. Instead, listen in anywhere via the radio or radio station streaming online. When they can't go to a game, they can bring the game to them.
At Zimmer Communications, we are aware of and have seen how effective radio is in reaching local consumers in Mid-Missouri. We also know the importance and the impact of teams like The Kansas City Chiefs on our local community.
KWOS (104.5 FM/950 AM) also airs the weekly Chiefs Kingdom Radio show, which is hosted by Chiefs’ play-by-play announcer Mitch Holthus, and includes call-ins from the head coach and live on-site interviews with key players.
Pair your business with a successful and established brand like the Kansas City Chiefs, and you will see how effective this kind of partnership is in maximizing your reach to local consumers.
As we enter the 53yrd year for the Kansas City Chiefs in the NFL and their 10th season under Head Coach Andy Reid, Mahomies of all ages will adorn their red, break out their barbecue grills, paint their faces, brush up on their stats and prepare for what will always be an exciting season. The Chiefs leave behind an impressive 12-5 record in 2021 and step into 2022 looking to reach their 5th straight AFC Championship and their 3rd Super Bowl in four seasons.