Originally posted 7/9/2021, updated 8/3/2025.

Life is always busy, but somehow we manage to stay connected to the people and activities we care about most. This is especially true for sports fans, who never miss a chance to follow their favorite team, no matter where they are or what they’re doing. That’s why radio continues to be a cornerstone of sports broadcasting. It offers the unique flexibility to tune in while driving, traveling, attending events, or even multitasking at home, keeping fans in the game wherever life takes them.

Radio remains the most widely consumed media in the U.S., reaching 85% of adults each week. It's clear that loyal fans continue to tune in to Kansas City Chiefs coverage on the radio before, during, and after every game. Why? Radio offers unmatched on-the-go convenience and fosters a unique emotional connection. Listening to Chiefs broadcasts builds a bond between fans and announcers, creating a deeply engaged audience.

Sports broadcasters are often as iconic as the athletes themselves. Legends like Harry Caray, Bob Costas, Jack Buck, and Howard Cosell brought games to life, becoming part of the sports experience. Pair that influence with the powerhouse brand of the Kansas City Chiefs—backed by some of the most passionate fans in the country—and you’ve created a golden opportunity for impactful marketing.

So, how can partnering with the Chiefs help your business connect with mid-Missouri’s dedicated audience? Let’s explore the possibilities.

The Power of Sports Radio

At Zimmer Communications, we’ve witnessed the power of radio in connecting with local consumers across Mid-Missouri. We also understand the significant impact teams like the Kansas City Chiefs have on bringing our community together and inspiring local pride.

That is why we are proud to partner with The Chiefs to broadcast all preseason and regular-season coverage, along with pre-game and post-game coverage, to the mid-Missouri area through 96.7 FM KCMQ and 104.5 FM/950 AM KWOS, plus the Coach's Show on KTGR AM/FM - ESPN Radio (105.1 FM, 100.5 FM, 1580 AM).

KWOS also airs the weekly Chiefs Kingdom Radio show, which is hosted by Chiefs play-by-play announcer Mitch Holthus and includes call-ins from the head coach and live on-site guest interviews with key players.

Pair your business with a successful and established brand like the Kansas City Chiefs, and you will see how effective this kind of partnership is in maximizing your reach to local consumers.

Who's Listening?

The Chiefs are a beloved team with fans stretching far beyond Missouri, known for their deep loyalty and passion. While some might question who still listens to sports radio, the answer is clear: sports fans are highly engaged audio listeners. On average, sports fans spend 6 hours and 26 minutes daily listening to audio, significantly more than the general population (4 hours and 11 minutes). According to a recent Edison Research survey, sports radio listeners are an influential demographic—62% are employed, 48% hold a college degree, and 29% have household incomes exceeding $100K. Even more compelling, 78% of sports listeners take action after hearing an ad, whether it's gathering more information, making a purchase, or redeeming a discount.

Sports fans are uniquely engaged when tuning into radio broadcasts. Unlike casual listeners, they stay locked in to catch the game, expert analysis, and interviews, making them a more attentive and captive audience. Ads feel less disruptive in this context, as fans are immersed in the content and less likely to tune out. This makes sports audio a powerful tool for connecting with a loyal and action-oriented audience.

Reach Fans Wherever the Game Takes Them

People are busier than ever, always on the move. But when the Chiefs are playing, missing a moment of the action isn’t an option! That’s where radio shines—it’s the ultimate way to stay connected, no matter where you are. Unlike TV, radio keeps you in the game, whether you're driving, working, or out and about. Not everyone can enjoy every game at Arrowhead Stadium or from their living room, but with radio or online streaming, you can bring the game to you. Stay tuned and never miss a play!

Advertising with the Chiefs offers a unique opportunity to tap into one of the most loyal and passionate fan bases in sports. Chiefs fans don't just watch the game—they live it. Partnering with the Chiefs means your brand becomes part of this excitement, reaching fans during their most engaged moments. Whether it’s through game-day broadcasts, online streaming, or promotional campaigns, your message will connect with a wide and diverse audience. When you advertise with the Chiefs, you’re not just promoting a product—you’re aligning your brand with the spirit of community, passion, and success.

Align Your Business with Winners

The Kansas City Chiefs are gearing up for their 67th NFL season and their 13th year under the leadership of head coach Andy Reid. Chiefs Kingdom is ready to bring the energy—decked out in red, firing up their barbecue grills, and diving deep into stats to prepare for another thrilling season. With an impressive legacy that includes three Super Bowl championships and four appearances in the last six years, the Chiefs are entering the 2025 season hungry for more success and ready to build on their remarkable record.

Businesses that align themselves with winners often find success, and there's no better example than partnering with a powerhouse team like the Chiefs. Sponsoring or advertising through radio, especially during games or team-focused programming, is a proven way to reach passionate, engaged fans. Radio stations have a unique ability to connect businesses with their community, and with Chiefs fans tuning in week after week, it’s the perfect opportunity to make an impact and build brand loyalty.

Let us know if you're interested in exploring options with the Chiefs this season.