Mid-Missouri Marketing Resource Blog

Carrie Berkbuegler

Recent Posts

Five Quick Tips: Time Management

Posted by Carrie Berkbuegler on March 24, 2020 at 2:06 PM

 

Do you ever have those days where you feel like you are getting things done, but your list of tasks continues to grow? It can be difficult to keep up with everything that needs to be accomplished in one day or week. The trick is to know how to manage your time effectively to get more done everyday. This will help lower stress levels and help to better your workplace performance. 

Time management takes time (no pun intended,) and you need to find what works best for you. Here are five tips that you can start implementing into your routine to improve time management:

Read More

Topics: Quick Tips, Time Management

Why Cutting Your Advertising Budget When Times are Tough is a Bad Idea

Posted by Carrie Berkbuegler on March 13, 2020 at 11:18 AM

History has a great way of teaching us lessons. During tough economic times, it might seem logical to make cuts to your advertising budget, but in reality, that’s not a sound idea, as it actually hurts your business. By staying the course, you keep your brand and business in the forefront of your customer’s mind. An effective advertising strategy should actually help you increase sales.

Read More

Topics: Advertising

Why Customer Retention is so Important

Posted by Carrie Berkbuegler on March 7, 2020 at 1:30 PM

Did you know it costs five times more to recruit a new customer than it does to keep an existing one? That’s right, and what’s more, it can cost as much as 30 times as much, depending on the industry! However, many companies simply fail to quantify the impact of customer retention. They do not focus enough on current customers or consider how to retain them. Instead, they focus their marketing efforts on garnering new customers, much like a toddler who tosses an old beloved toy aside in preference to a shiny new toy. To place customer retention in the place of prominence it deserves, answer the following questions:

  1. How can I re-sell to the customer?
  2. Is there an opportunity to cross sell?
  3. Are there additional products or services to up-sell?

Keep in mind, all the new customers you can hope to obtain are not worth as much as the customers you already have.

Read More

Topics: Advertising, Marketing Strategy

The Biggest Brands Never Stop Advertising and Neither Should You

Posted by Carrie Berkbuegler on March 2, 2020 at 10:05 AM

You see it every day. Advertising by the biggest brands out there. If big brands that already have significant market share are advertising, why aren’t you? Obviously, there is a great deal of value in advertising, or these huge brands would not be deploying millions of dollars across a variety of advertising channels. It’s important to take a look at not only why the biggest brands are advertising, but how and where they’re doing it, and how frequency in marketing helps to build and maintain brand-loyal customers.

Read More

Topics: Advertising, Marketing Strategy

Slogan Trivia: Name that Brand!

Posted by Carrie Berkbuegler on February 24, 2020 at 11:52 AM

At Zimmer Radio & Marketing Group, we are passionate about helping businesses establish (and maintain) an immediately recognizable, and therefore, exceedingly successful brand.

Read More

Topics: Advertising, Marketing Strategy, brandkamp

How to Use Magazine Advertising to Brand Your Business

Posted by Carrie Berkbuegler on February 18, 2020 at 12:26 PM

You've probably heard the phrase "print is dead." Given the surge in increased digital usage, current trends in print readership seem to support that statement. However, while magazine is a printed medium, it is not considered "print" in the journalistic sense of the word. The word "print" refers to the world of newspapers, while magazine is a different beast. There are those who prophesied the decline of magazine in the face of its digital counterparts, however, recent data reveals that prediction to have been false. Magazine readership continues to grow.  Online readership has served to enhance, not replace, our favorite magazines. There's absolutely no indication that magazine readership is doing anything but increasing. In fact, many newspapers created magazines as a last-ditch effort to bring in additional revenue. Magazines remain to be a powerful branding strategy and a lucrative form of advertising…if utilized correctly. Here’s how to build your brand using magazine advertising:

Read More

Topics: Marketing Strategy, Business Growth Strategy, Magazine Advertising

Zimmer Communications – Evolving Beyond Radio to Comprehensive Marketing Solutions

Posted by Carrie Berkbuegler on February 10, 2020 at 8:56 AM

At Zimmer Communications, our purpose is to help our client’s business grow. Our efforts are focused on developing ourselves through training and coaching. We accomplish this through an environment where exceeding company standards, continual improvement, initiative, and innovation are recognized and rewarded. Because we’re super-committed to that goal, Zimmer has grown and evolved over the years...a lot. For that reason, we frequently hear people say, “I didn’t know you guys did that!?” We are so much more than radio. Here's the scoop on what we offer and why:

Read More

Topics: Advertising, Marketing Strategy, Zimmer Communications

5 Ways to Keep Sales Hot During Winter

Posted by Carrie Berkbuegler on January 30, 2020 at 1:03 PM

 

Did you know that there is a link between weather and your mood? Which, ultimately will affect your purchasing decisions. Researchers are calling it weather-based marketing. But, for those of us who work in sales, you are aware of this already. When winter hits, leads and revenue tend to turn into an icy slowdown. The question is, how do you keep sales hot through the colder months and increase revenue? Find out below with these five tips.

Read More

Topics: Marketing Strategy, Business Growth Strategy, Lead Generation

6 Characteristics To Expect From Your Marketing Partner

Posted by Carrie Berkbuegler on October 16, 2019 at 1:49 PM

Marketing is a necessity for a business to survive, and the right marketing partner can be an invaluable resource, serving as a trusted advisor. Your company deserves the best, and you should expect outstanding quality from the people with whom you do business. Over the years, we’ve identified six characteristics that distinguish the best marketing partners from everyone else.

Read More

Topics: Advertising, Marketing Strategy, Business Leaders

Are You Treating Your Marketing Budget Like an Expense or Investment?

Posted by Carrie Berkbuegler on August 20, 2019 at 9:22 AM

When you hear the words “marketing budget” do you cringe? Do you immediately imagine your bank account running dry? At least you’re budgeting for marketing, right? You throw a few leftover dollars into that category and cross your fingers and hope your return will be high. What’s wrong with that, you may be asking? Everything! Marketing is an asset, not an expense.

Read More

Topics: Business Growth Strategy

Join Over 1000 Business Owners Who Receive Weekly Marketing Tips

Connect With Us

Recent Posts