Mid-Missouri Marketing Resource Blog

Carrie Berkbuegler

Recent Posts

BrandKamp: Do You Have a Media Mix...or a Mess? [VIDEO]

Posted by Carrie Berkbuegler on November 4, 2020 at 1:48 PM


We love chocolate cake...any cake, really. As Chuck Mefford demonstrates, they aren't that hard to make! Gather a relatively short list of some of your favorite ingredients...dump them in a bowl, mix, bake and voila!

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Topics: Marketing Strategy, Business Growth Strategy, brandkamp

3 of 12 Causes of Advertising Failure: Business Owner Knows Best

Posted by Carrie Berkbuegler on October 19, 2020 at 11:36 AM

Originally published 10-5-2015. Updated 10-19-2020.

As a business owner, you’re uniquely unqualified to look at your company or product objectively. You’ve poured your heart, soul, and probably life savings into this venture; it’s your baby. As they say, it’s hard to read the label when you’re inside the bottle. You’re on the inside, looking out, making it impossible to see what others see looking in. That's why in part 3 of our our 12-part series on reasons why your advertising isn’t working, we’re discussing the topic of “business owner knows best,” the subjective hurdle many stubborn business owners need to overcome in order to succeed.

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Topics: Marketing Strategy

BrandKamp is Back!

Posted by Carrie Berkbuegler on October 1, 2020 at 11:00 AM


Get ready campers - BrandKamp is back! 

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Topics: Marketing Strategy, Business Growth Strategy, brandkamp

Goal Setting in Sales is a Waste of Time - Without These 2 Key Elements [VIDEO]

Posted by Carrie Berkbuegler on August 27, 2020 at 3:40 PM

We’re officially on the downhill slide of the 3rd quarter and gunning for the end of the year. For many salespeople, this last year may not have been one to write home about (something about a pandemic). It's important to realize that you have a blank slate awaiting you for the future. Now is your chance to capitalize on the lessons learned this year and get focused on what is possible for 2021. It's critical to make the most of goal-setting to help your salespeople recalibrate and plan for next year to be their best ever, especially in the shadow of a difficult season.

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Topics: goal setting, Sales strategy

Become an Online Mid-Mo Baby Expo Sponsor!

Posted by Carrie Berkbuegler on August 12, 2020 at 10:15 AM

The Mid-Mo Baby Expo is officially underway! This year we’ve decided to take it online due to COVID-19… Ensuring the safety of those who are pregnant and new mothers is extremely important to us, but we wanted to make sure we still could gift them with some swag bags. Why? Simply because mothers deserve it, especially during a pandemic!

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Topics: Event Marketing, Baby Expo

Social Influencers: Influencer Marketing

Posted by Carrie Berkbuegler on June 15, 2020 at 2:03 PM

Influencer marketing has become an increasingly important part of online marketing and engaging with users. With social media rapidly becoming a prominent part of daily life, as nearly 80 percent of American adults now have at least one account, influencers have a growing amount of power over the buying habits of consumers and the reputation of businesses. Almost 40 percent of people on Twitter report that tweets from influencers on the platform have resulted in them making a purchase.

Influencer marketing has close ties with two other popular forms of marketing that you may be familiar with: social media marketing and content marketing. Here is what you need to know about social influencers and the power of influencer marketing.

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Topics: Advertising, influencer marketing

Knowledge is Power: The Allure of Talk Radio

Posted by Carrie Berkbuegler on May 28, 2020 at 2:45 PM

It’s essential to stay up-to-date in today’s information fixated society. Knowledge is, and forever will remain, a powerful tool. Therefore, talk radio that is formatted properly with commentary and debates and those that promote engaging conversations is an advantageous way to enhance your advertising campaign. Even when there are opposing opinions, debates and free thought create an engagement that is riveting to all listeners. Regardless of whether or not you follow politics, it’s been proven that talk radio ratings spike dramatically during a political season, giving credence to the notion that listeners do enjoy a challenge and benefit even from opposing viewpoints. 

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Topics: Radio Marketing, news talk radio

Preparing for Reentry: Setting Your Business Up for a Post-Quarantine Comeback [VIDEO]

Posted by Carrie Berkbuegler on May 8, 2020 at 10:19 AM

The last few months have shaken the business community to its foundation. While many are reeling from the instability in our local economy, it’s imperative that we find the opportunities in the shake-up. They’re there...if you look for them. Every change, while difficult, brings with it a chance to return smarter, stronger and better than before. Here is Director of Sales Carrie Berkbuegler with 10 tips for business owners to consider when preparing your company to return to the marketplace.

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Topics: Thought Leadership, Covid-19

Pandemic Positivity Pledge

Posted by Carrie Berkbuegler on May 6, 2020 at 10:15 AM

We are all in need of a little push of pandemic positivity. In the last 8-10 weeks, quarantine has brought out the best...and the worst...in each of us. We bounce back and forth from “I can do this!” to “Why me?” in a matter of minutes. As we start to poke our heads outside and cautiously step back into the marketplace, what mindset will we embrace? You can’t go back and change what’s happened...you can only move forward. Our hope is that this pandemic positivity pledge will be your start to positioning yourself to power forward.

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Topics: Thought Leadership, Covid-19

25 Motivational Quotes that Inspire Success

Posted by Carrie Berkbuegler on April 21, 2020 at 11:04 AM

Success is a combination of behaviors, techniques and attitudes. We spend a lot of time refining our behaviors, getting better at what we do...but sometimes, the key to success is between your ears. That’s when we can depend on the wisdom of others who have gone before us. We recently asked our sales team to identify the quotes they lean on when mental toughness starts to wane. Here’s 25 that they shared. We hope you find them as inspiring as we do!

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Topics: Community Leaders

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