Mid-Missouri Marketing Resource Blog

Carrie Berkbuegler

Recent Posts

6 Characteristics To Expect From Your Marketing Partner

Posted by Carrie Berkbuegler on October 16, 2019 at 1:49 PM

Marketing is a necessity for a business to survive, and the right marketing partner can be an invaluable resource, serving as a trusted advisor. Your company deserves the best, and you should expect outstanding quality from the people with whom you do business. Over the years, we’ve identified six characteristics that distinguish the best marketing partners from everyone else.

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Topics: Advertising, Marketing Strategy, Business Leaders

6 Reasons Why Your Business Needs a Social Media Manager

Posted by Carrie Berkbuegler on August 7, 2019 at 9:16 AM

Have you ever contemplated the role social media plays in your overall marketing strategy? If you haven’t, perhaps now is the time to start. After all, 77% of all United States businesses have an active presence on social media. Therefore, to stand out among the crowd, takes a concerted effort, and is, in essence, a full-time job.

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Topics: Social Media, Social Media Marketing

School's Out, Now What? 5 Ways to Market Your College Town Business During the Summer

Posted by Carrie Berkbuegler on May 23, 2019 at 9:00 AM

It can be tough for any business in a college town when school is out. This is especially true for businesses in Columbia, Missouri that rely on so many different universities like Mizzou, Columbia College, and Stephens College to provide revenue. With a population of over 108,000 people, Columbia is a big market that gets even bigger when school is in session. Mizzou alone has averaged upwards of 19,000 freshmen applicants over the past two years and accounts for 35,000 students living in Columbia. Stephens contributes a little under 700 students annually as well.

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Topics: Marketing Strategy

Why The Biggest Businesses Still Use Radio Advertising

Posted by Carrie Berkbuegler on April 15, 2019 at 9:22 AM

It’s no secret that at Zimmer Radio & Marketing Group, we believe in the power of digital marketing. That’s why we offer clients an extensive array of digital services, including website design, digital targeting services, and social media management. We understand that such an all-encompassing, integrated marketing approach ensures our clients will receive the best results available.

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Topics: Digital Marketing, Advertising, Marketing Strategy

You're Not Fooling Anyone: 7 Reasons Your Business Blog Sucks!

Posted by Carrie Berkbuegler on April 1, 2019 at 8:41 AM

Happy April Fools' Day, everyone! We're fans of this holiday because occasional (and obviously, harmless!) office pranks fall in line with one of our core values: FUN! But let's be honest: There are certain aspects of a business that should never be an easy target of a joke. We believe that one of those areas is a business' blog. 

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Topics: Marketing Strategy

The Future of Digital Marketing

Posted by Carrie Berkbuegler on March 1, 2019 at 8:25 AM

In recent years, digital marketing has become quite the buzzword. As this concept of online marketing has risen in popularity, businesses of all sizes and industries have put forth their best efforts at climbing to the top in the digital world. The good news about this recent shift is digital’s ease of access: Virtually anyone can start up their own online marketing campaign; however, with such accessibility also comes some bad news: Standing out from the crowd can be next to impossible without strategic optimization.

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Topics: Digital Marketing

The #1 SEO Tactic You Should Utilize in 2019

Posted by Carrie Berkbuegler on January 15, 2019 at 9:22 AM

If there is one takeaway you should get from reading this, it's that the single best way to maximize your SEO in 2019 is by implementing a high-quality, consistent approach to content marketing. 72% of marketers agree with this statement. Listen to the experts and incorporate this into your marketing strategy.

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Topics: Digital Marketing

5 Keys To Radio Advertising Success for Veteran Advertisers

Posted by Carrie Berkbuegler on January 10, 2019 at 8:02 AM

Research shows that radio continues to be strong in a world filled with new media. According to Nielsen, the leading source in data analytics for U.S. entertainment consumption, 93% of U.S. adults tune in to their radio every week. Nielsen also reports that “the percentage of Americans aged 12 and older listening to broadcast radio on a weekly basis has stayed relatively steady from 1970 to today.” Even with all of the technology that has evolved since 1970, it is clear that radio is still vital to marketers.

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Topics: Marketing Strategy

10 Reasons EVERY Business Should Invest in Content Marketing

Posted by Carrie Berkbuegler on December 4, 2018 at 8:44 AM

“Content is king” is a common phrase used by marketers today. And while it’s not specific to content marketing, it’s especially apt in this context. As defined by the Content Marketing Institute, this is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action.”

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Topics: Digital Marketing, Marketing Strategy, Inbound Marketing Services

4 Tips To Boost Your Healthcare Practice Website

Posted by Carrie Berkbuegler on November 26, 2018 at 8:45 AM

Your website is often the first impression that patients have of your practice, and you need to keep it clean, welcoming and uncluttered. Even before a patient walks through your doors and encounters your friendly staff, 57% of people will be viewing your website on a tablet or smartphone.

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Topics: Digital Marketing, Healthcare - Industry

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