Mid-Missouri Marketing Resource Blog

Carrie Berkbuegler

Recent Posts

Social Influencers: Influencer Marketing

Posted by Carrie Berkbuegler on June 15, 2020 at 2:03 PM

Influencer marketing has become an increasingly important part of online marketing and engaging with users. With social media rapidly becoming a prominent part of daily life, as nearly 80 percent of American adults now have at least one account, influencers have a growing amount of power over the buying habits of consumers and the reputation of businesses. Almost 40 percent of people on Twitter report that tweets from influencers on the platform have resulted in them making a purchase.

Influencer marketing has close ties with two other popular forms of marketing that you may be familiar with: social media marketing and content marketing. Here is what you need to know about social influencers and the power of influencer marketing.

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Topics: Advertising, influencer marketing

Knowledge is Power: The Allure of Talk Radio

Posted by Carrie Berkbuegler on May 28, 2020 at 2:45 PM

It’s essential to stay up-to-date in today’s information fixated society. Knowledge is, and forever will remain, a powerful tool. Therefore, talk radio that is formatted properly with commentary and debates and those that promote engaging conversations is an advantageous way to enhance your advertising campaign. Even when there are opposing opinions, debates and free thought create an engagement that is riveting to all listeners. Regardless of whether or not you follow politics, it’s been proven that talk radio ratings spike dramatically during a political season, giving credence to the notion that listeners do enjoy a challenge and benefit even from opposing viewpoints. 

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Topics: Radio Marketing, news talk radio

Preparing for Reentry: Setting Your Business Up for a Post-Quarantine Comeback

Posted by Carrie Berkbuegler on May 8, 2020 at 10:19 AM

The last few months have shaken the business community to its foundation. While many are reeling from the instability in our local economy, it’s imperative that we find the opportunities in the shake-up. They’re there...if you look for them. Every change, while difficult, brings with it a chance to return smarter, stronger and better than before. Here is Director of Sales Carrie Berkbuegler with 10 tips for business owners to consider when preparing your company to return to the marketplace.

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Topics: Thought Leadership, Covid-19

Pandemic Positivity Pledge

Posted by Carrie Berkbuegler on May 6, 2020 at 10:15 AM

We are all in need of a little push of pandemic positivity. In the last 8-10 weeks, quarantine has brought out the best...and the worst...in each of us. We bounce back and forth from “I can do this!” to “Why me?” in a matter of minutes. As we start to poke our heads outside and cautiously step back into the marketplace, what mindset will we embrace? You can’t go back and change what’s happened...you can only move forward. Our hope is that this pandemic positivity pledge will be your start to positioning yourself to power forward.

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Topics: Thought Leadership, Covid-19

25 Motivational Quotes that Inspire Success

Posted by Carrie Berkbuegler on April 21, 2020 at 11:04 AM

Success is a combination of behaviors, techniques and attitudes. We spend a lot of time refining our behaviors, getting better at what we do...but sometimes, the key to success is between your ears. That’s when we can depend on the wisdom of others who have gone before us. We recently asked our sales team to identify the quotes they lean on when mental toughness starts to wane. Here’s 25 that they shared. We hope you find them as inspiring as we do!

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Topics: Community Leaders

Weather Through the Storm

Posted by Carrie Berkbuegler on April 7, 2020 at 3:00 PM

Currently, everyone - people and businesses alike - are trying to navigate through the coronavirus pandemic. Business owners are taking it day-by-day, listening and following guidelines set by public health experts while trying to keep their businesses afloat. Managing change is a specific leadership skill, one that can really only be sharpened by the fire of experience. A quote commonly attributed to Charles Darwin’s Origin of Species says “it is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.” Regardless of its actual source, these words ring true in business. Bottom line, change is inevitable, and navigating through it successfully to emerge stronger for it, is optional. Here are five tips that will help you win.

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Topics: Community Leaders

Five Quick Tips: Time Management

Posted by Carrie Berkbuegler on March 24, 2020 at 2:06 PM

 

Do you ever have those days where you feel like you are getting things done, but your list of tasks continues to grow? It can be difficult to keep up with everything that needs to be accomplished in one day or week. The trick is to know how to manage your time effectively to get more done everyday. This will help lower stress levels and help to better your workplace performance. 

Time management takes time (no pun intended,) and you need to find what works best for you. Here are five tips that you can start implementing into your routine to improve time management:

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Topics: Quick Tips, Time Management

Why Cutting Your Advertising Budget When Times are Tough is a Bad Idea

Posted by Carrie Berkbuegler on March 13, 2020 at 11:18 AM

History has a great way of teaching us lessons. During tough economic times, it might seem logical to make cuts to your advertising budget, but in reality, that’s not a sound idea, as it actually hurts your business. By staying the course, you keep your brand and business in the forefront of your customer’s mind. An effective advertising strategy should actually help you increase sales.

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Topics: Advertising

Why Customer Retention is so Important

Posted by Carrie Berkbuegler on March 7, 2020 at 1:30 PM

Did you know it costs five times more to recruit a new customer than it does to keep an existing one? That’s right, and what’s more, it can cost as much as 30 times as much, depending on the industry! However, many companies simply fail to quantify the impact of customer retention. They do not focus enough on current customers or consider how to retain them. Instead, they focus their marketing efforts on garnering new customers, much like a toddler who tosses an old beloved toy aside in preference to a shiny new toy. To place customer retention in the place of prominence it deserves, answer the following questions:

  1. How can I re-sell to the customer?
  2. Is there an opportunity to cross sell?
  3. Are there additional products or services to up-sell?

Keep in mind, all the new customers you can hope to obtain are not worth as much as the customers you already have.

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Topics: Advertising, Marketing Strategy

The Biggest Brands Never Stop Advertising and Neither Should You

Posted by Carrie Berkbuegler on March 2, 2020 at 10:05 AM

You see it every day. Advertising by the biggest brands out there. If big brands that already have significant market share are advertising, why aren’t you? Obviously, there is a great deal of value in advertising, or these huge brands would not be deploying millions of dollars across a variety of advertising channels. It’s important to take a look at not only why the biggest brands are advertising, but how and where they’re doing it, and how frequency in marketing helps to build and maintain brand-loyal customers.

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Topics: Advertising, Marketing Strategy

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