Mid-Missouri Marketing Resource Blog

Three Keys to First Quarter Success

Posted by Jonathan Durbin on January 16, 2020 at 1:06 PM


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Topics: Marketing Strategy, Business Growth Strategy, Lead Generation

3 Ways To Stay Motivated

Posted by Jonathan Durbin on December 2, 2019 at 10:34 AM


The winter freeze seems to come earlier every year. With the colder temperatures, everyday responsibilities that are a breeze in warmer months become more taxing during winter: whether it’s thawing your car windshield, making the commute to work in stalled traffic or staying alert during the early evening sunset, it takes a little extra time to complete simple tasks when it’s cold outside. Business tends to stall as well: unless your industry can rely on consistent holiday business, you will likely see less traffic during the fourth quarter. With this ebb in the professional world it can be easy to get discouraged. Rather than remain stagnant or fall behind, we recommend considering this an opportunity to get creative with your time. Check out our three ways to stay motivated during the winter months below!

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Topics: Business Growth Strategy, Thought Leadership, Company Culture

Our Top Ten Tips for Small Business Saturday

Posted by Rebecca Milner on November 20, 2019 at 9:01 AM

Bookended between Black Friday and Cyber Monday, it’s safe to say that Small Business Saturday runs an extreme risk of being completely overshadowed. Is this shopping holiday truly effective for our country’s valued small businesses?

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Topics: Marketing Strategy, Business Growth Strategy

Is Your Marketing Budget Increasing, Decreasing, or Staying the Same?

Posted by Carla Leible on November 13, 2019 at 7:19 AM

If you haven’t started the process of reviewing this last year’s ROI and defining company goals for the next year, you soon will be. That process typically involves budget discussions and often the marketing budget is up for debate. Additionally, most marketing contracts are up for renewal toward the end of the year. Business owners and marketing professionals wrestle over whether or not to leave the marketing budget the same, increase it or even cut it back. To guide that discussion, we’ve identified the following important considerations to help you make the most of your advertising investment in the coming year.

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Topics: Business Growth Strategy, Marketing Budget

Silent Signals: Unintentional Customer Service Mistakes You Might Be Making

Posted by Carla Leible on October 10, 2019 at 9:40 AM


Jan Carlzon, who is an author and marketing professional admired in the industry, explains that “any time a customer comes into contact with any aspect of your business, however remote, they have an opportunity to form an impression.” This means every interaction and/or contact you have between yourself and your customers will leave an impression, which is explained by Carlzon as simply the “moment of truth.”

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Topics: Business Growth Strategy

The 4 Do's and Don'ts Of A Job Seekers Market

Posted by Jonathan Durbin on October 4, 2019 at 8:37 AM

Looking for your next opportunity? You’re in luck: with unemployment at an all-time low of just 3.7%, it’s a job seeker’s market right now. With an increased playing field of potential employers, job seekers have more choices than ever when it comes to pursuing a new career, whether that’s in the same industry or a new one. When deciding where to take your career in 2019, there are a few things to consider as you navigate the job market. Check out our list of do’s and don’ts of a job seeker’s market:

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Topics: Business Growth Strategy, Recruitment Advertising

5 Keys To A Positive Company Culture

Posted by Jonathan Durbin on September 30, 2019 at 11:13 AM

When looking for a new professional opportunity, there are plenty of things to consider, from salary and benefits to commute time and growth opportunities. Yet in recent years, company culture has become an increasingly important point of consideration for employees: a Glassdoor survey found that 56% of employees prioritized company culture over salary. This is especially important, as job hopping has nearly doubled over the last twenty years. How do you ensure that your company culture is one that will attract and retain team members? Check out our five keys to a positive company culture below:

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Topics: Business Growth Strategy

5 Easy Solutions for Improving Your Onboarding Experience

Posted by Jonathan Durbin on September 20, 2019 at 9:11 AM

After numerous phone calls, plenty of questions and countless applications, you’re finally here: your new hire’s start date is just around the corner. You have the date marked down and you have their training materials ready to go. You run through a mental list of first day onboarding, but you still have your own responsibilities to cover and you start to feel overwhelmed.

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Topics: Business Growth Strategy

Are You Treating Your Marketing Budget Like an Expense or Investment?

Posted by Carrie Lorenz on August 20, 2019 at 9:22 AM

When you hear the words “marketing budget” do you cringe? Do you immediately imagine your bank account running dry? At least you’re budgeting for marketing, right? You throw a few leftover dollars into that category and cross your fingers and hope your return will be high. What’s wrong with that, you may be asking? Everything! Marketing is an asset, not an expense.

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Topics: Business Growth Strategy

Why You Should Always Be Renewing

Posted by Rebecca Milner on August 1, 2019 at 9:01 AM

Yes, it's August, but any smart business owner will tell you that it's already time to start making preparations for next year! As we inch closer and closer to the year 2020, we're sure that you'll hear the word “renew” get tossed around frequently in the business world. Unfortunately, after years of being used so often, the spark these words once ignited begins to dim. The implications behind them lose their power, causing their true meanings to become hazy.

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Topics: Business Growth Strategy

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