“Call 1-800 steemer… Stanley Steemer gets carpet cleaner!”
“Give me a break, give me a break, break me off a piece of that... Kitkat bar!”
“Like a good neighbor… State Farm is there!”
(We are willing to bet you just sang those catchy jingles while reading them…)
Some may say that nothing can drive an advertising message like a catchy jingle. We like to think of jingles as an important part of your “audio signature.” Whether your listeners love it or hate it, a good jingle will relate your brand name with a concept, idea, or promotion. While many people believe that jingles are outdated, we disagree. In fact, one recent study found that 89 percent of participants believed jingles to be an effective method of advertising.
So, does your business need a jingle? Here are three reasons why your answer should be yes: