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Radio Marketing

ROI, Radio Marketing, first time radio advertiser

Cut Through the BS: How to Know If Your Radio Advertising Is REALLY Working

The biggest question about any marketing campaign is whether or not it's doing something positive...
2 minute read
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Radio Marketing, why radio, awareness campaign, action campaign

Combine Action and Awareness Campaigns for Marketing Success

Crafting a dynamite marketing campaign involves the artful blend of two key strategies: action and...
3 minute read
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Social Media Marketing, Radio Marketing

The Perfect Pair: 5 Ways Social Media and Radio Can Work Together

Marketing for small businesses is no longer focused on a divide-and-conquer strategy. Due to...
4 minute read
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Marketing Strategy, Radio Marketing, awareness campaign, action campaign

Is the Power of Radio in Driving Results or Igniting Brand Awareness?

You're tuned in to your favorite radio station, bopping your head to the catchy jingles and...
4 minute read
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Radio Marketing, Radio Works, why radio, creative

Importance of Creative Storytelling in Radio Advertising

Let me take you on a journey. Imagine you're hearing a commercial, but it's not just any ad. It's...
3 minute read
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Radio Marketing, branding, why radio, awareness campaign, first time radio advertiser

The Role of Radio in Brand Building and Awareness

Radio remains a crucial part of any comprehensive advertising strategy and has played a vital role...
3 minute read
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Marketing Strategy, Radio Marketing, awareness campaign, action campaign

The Art of Influence: How Action and Awareness Campaigns Use Different Strategies to Succeed in Radio Advertising

Radio continues to build success and amass a growing audience of loyal listeners. In fact, radio...
3 minute read
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Radio Marketing, Radio Works, why radio

Yes, Radio Works: Here’s Why

While today’s marketing for the most part has a digital feel due to the insurgence of technology...
3 minute read
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Radio Marketing, Radio Works, why radio

Upgrade Your Advertising with Radio Sponsorships

Radio is a powerful tool in your advertising strategy and an effective way to move customers into...
2 minute read
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Advertising, Radio Marketing, Radio Works, first time radio advertiser

7 Must-Know Tips for Your First Radio Marketing Campaign

Originally Published 1/11/16. Updated for Accuracy 8/19/22. Using radio advertising for the first...
5 minute read
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