Mid-Missouri Marketing Resource Blog

From urgent care clinics to chiropractor’s offices and everything in between, all healthcare practices share at least one thing in common: the need to attract new patients. However, many overlook a major marketing tool - their current patients.

Your website is often the first impression that patients have of your practice, and you need to keep it clean, welcoming and uncluttered. Even before a patient walks through your doors and encounters your friendly staff, 57% of people will be viewing your website on a tablet or smartphone.

The healthcare marketing strategies you use may vary depending on a number of factors, including your practice’s location, audience size and proximity to similar healthcare practices.

Many advertising mediums have emerged in the past few years, but radio is still an incredibly effective way to reach new patients. Just consider the fact that, according to a Nielsen report, radio reaches 92% of adults in the U.S. That’s more than any other media, including TV and smartphones. That includes prospective patients that could hear your dental practice radio ads, whether it’s a diligent parent or one of the 3 Types of Customers Every Dentist Needs to Be Marketing To.

Have you ever tried to explain the concept of an 8-track, a cassette tape, or even a VHS to someone who has only ever known the luxuries of today’s digitally dominant world? Most likely, the conversation begins with laughter at the thought of such ancient technologies. Soon after the laughter subsides, however, the younger, digitally-minded individual’s eyes begin to glaze over and their ears start to tune out this conversation that has now become painfully boring.