Missouri Marketing Resource Blog

Originally published 6/7/2022; updated 6/10/2025.

Football fans come from all walks of life, spanning different ages, backgrounds, and levels of passion for the game. But if you’re part of the Chiefs Kingdom, you know fandom reaches a whole new level. Kansas City Chiefs fans are widely regarded as the best in the NFL— and it’s not just us saying it! We’re a diverse, united community brought together by a shared love and unwavering support for Chiefs football.

The Marketing Power of Football Fans

A few things in life have the power to instantly unite complete strangers, and being a football fan—specifically a Chiefs fan—is one of them. Picture this: you’re hiking a remote trail in the mountains, rocking your red and gold gear, when a fellow Chiefs fan rounds the corner. Without hesitation, there’s a shared “CHIEEEEFS!!!” war cry, followed by high-fives like you’ve known each other forever. Or maybe you’re at an airport halfway across the world, exhausted and waiting at your gate, when you spot someone in a Mahomes jersey. A quick nod, a smile, maybe even an enthusiastic chant erupts between you two. Suddenly, it doesn’t feel like you’re in a foreign country anymore—you’ve found family.

That’s the magic of being part of Chiefs Kingdom. Whether it’s a random shout in a crowded stadium parking lot, a fist bump in a public restroom, or a heartfelt “Go Chiefs!” at a café counter, the connection is instant. No matter where you are, no matter who you are, those shared colors and chants break down barriers. For a moment, you’re not strangers—you’re family. That’s the beauty of football. That’s the beauty of the Chiefs.

One Shared Passion

Football fans are a diverse lot, united by a shared passion for the game. It’s more than just a sport—it’s a global community that transcends cultures, languages, and personalities. This diversity is what makes football so special. Whether you're cheering in a packed stadium or streaming a match from home, the love for the game creates a bond that connects millions around the world. Football is a universal language, bringing people together regardless of their differences.

What does all this mean? It's simple, really. Football fans are a veritable gold mine for marketers. They are emotional, loyal, supportive, and enduring. And they are exactly the kind of audience base a business hopes for, which must be why millions, event billions, of dollars each year are allocated to sports marketing. 

But if we tighten our focus to the object of our affection... it begs the question: What type of fans are Kansas City Chiefs fans? 

Who Are Kansas City Chiefs Fans?

It's important to understand that there's more to being a football fan than wearing a jersey or watching the game on Sundays. Being a fan is deep, and being a Kansas City fan just means more.

A recent survey was posed to 3,000 "die-hard" NFL fans, and the results of the six questions geared toward determining fan loyalty for various unique situations were then aggregated by analysts. Questions included betting for a desired team or its rival, converting a partner/spouse's fandom, dealing with the potential relocation of a franchise and much more. Those results were then combined into an average ranking to determine the most loyal fan base of those who answered. 

The Results Are In...

The Chiefs secured a podium finish with an impressive average ranking of 7.2, just behind the Green Bay Packers (7.0) and Philadelphia Eagles (5.9). This achievement cements Chiefs fans as one of the top three most loyal fan bases.

But that's not all. Two questions found the Chiefs in the number-one position:

1) Do you always bet on your team to win, regardless of the odds/lines?

It takes an incredibly loyal NFL fan to be willing to bet on his or her favorite team no matter the spread or moneyline, and 44% of Chiefs fans said yes. This just makes financial sense. When your favorite team is a combined 71 games over .500 in the previous 10 regular seasons, why would you ever bet against it? Betting on the Chiefs has been a lucrative option (at least in terms of straight W-L) for a long time now – and it's not at all surprising that Kansas City fans have embraced a ride-or-die betting mentality.

2) Would you ever bet on your rival to win the Super Bowl to soften the blow of them being successful?

Some bettors are perfectly content to wager on their rival team as a financial-emotional hedge: If that team wins, at least there's money to be made. If it loses, the betting loss is a more than acceptable trade-off for the incoming flood of rival tears. And Chiefs fan pulled the top position in this question, with 71% of respondents giving a resounding no. Say it with me one more time, Chiefs Nation: Ride or die! More than seven in 10 Kansas City fans won't bet on a rival, no matter what.

If you need a reason to cheer for the Kansas City Chiefs, just look around. Chiefs fans come from all walks of life—different ages, backgrounds, and cultures—all united by one thing: a love for the team and a passion for victory. Chiefs Kingdom isn’t easily categorized, and that’s what makes it so special. But if we had to break it down, here are four types of Chiefs fans we’ve spotted.

4 Types of Kansas City Chiefs Fans

Lifelong Chiefs Fans:

These die-hard supporters have stood by the team through every high and low, from championship seasons to rebuilding years. For them, it’s always about donning red and proudly shouting the Chiefs’ battle cry. Names like Patrick Mahomes, Travis Kelce, Priest Holmes, Len Dawson, and Derrick Thomas spark memories and emotions that run deep. These fans embody unwavering loyalty, living and breathing Chiefs football no matter what.

Football Encyclopedia Fans:

These fans don’t just watch the game—they live and breathe it. When it comes to Kansas City Chiefs football, they’re walking encyclopedias. Stats, plays, historical moments—you name it, they know it. Don’t start a debate about a player’s performance unless you’re armed with facts because they’ll challenge you with data and analysis. They can talk football anytime, anywhere, with anyone. 

Football Party Fans:

They might not be the biggest NFL fans and probably don’t know much about the Chiefs—or football in general. But they thrive on the excitement, energy, and sense of belonging. They show up for the camaraderie and may only casually watch the game. Wins and losses don’t matter much to them. What they care about is the friendship, the parties, and the mouthwatering aroma of KC barbecue in the parking lot. For them, it’s all about being part of a close-knit, red-clad community.

Scorned Fans From St. Louis:

Missouri has long been a hub for football in the Midwest, even hosting two NFL teams at different points in history. However, the short tenure of teams in St. Louis has left many passionate fans feeling overlooked. Despite this, their love for the game remains unwavering. Now, the Chiefs have become the unifying team for these loyal fans, offering a new home for their dedication. Today, Chiefs Kingdom proudly stretches across the entire state, from west to east. So don’t hesitate to ask St. Louis fans about their Chiefs—they’re all in!

Welcome to Chiefs Kingdom

The Kansas City Chiefs are gearing up for their 67th NFL season and their 13th year under the leadership of head coach Andy Reid. Chiefs Kingdom is ready to bring the energy—decked out in red, firing up their barbecue grills, and diving deep into stats to prepare for another thrilling season. With an impressive legacy that includes three Super Bowl championships and four appearances in the last six years, the Chiefs are entering the 2025 season hungry for more success and ready to build on their remarkable record.

Interested in connecting your brand to one of THE BEST teams in the NFL? Let us know. We have lots of fun and creative ways your business can participate in supporting the Chiefs this year. Just let us know that you're interested, and we'll be in touch.