Mid-Missouri Marketing Resource Blog

The Battle Of Branding

Posted by Josh Ryan Smith on October 25, 2019 at 1:37 PM

Brand­ing and posi­tion­ing almost always involve theft and warfare.

The mean­ing of your brand and the “posi­tion” you want in the minds of con­sumers is usu­al­ly already occu­pied, or at least con­tested, by another brand. Some­body else owns, or is try­ing to own, what you want because there are only a few posi­tions worth own­ing. If you want to plant your flag on a certain piece of men­tal real estate, you’ve got to remove the flag of your competitors first. Either steal the land out from under them or fight for it:  theft and warfare.

Read More

Topics: Advertising, Marketing Strategy

ICYMI: Recapping The 2019 BrandsFormation™ Seminar with Chuck Mefford

Posted by Rebecca Milner on October 22, 2019 at 12:00 PM

We just wrapped up our 2019 BrandsFormation™ seminar with the BrandsFormation™ author himself, Chuck Mefford. As usual, it did not disappoint. Chuck is a captivating speaker who draws in his audience from his first word to his last. His inspirational stories and words of wisdom held the attention of each person in attendance.

Read More

Topics: Advertising, Marketing Strategy

6 Characteristics To Expect From Your Marketing Partner

Posted by Carrie Berkbuegler on October 16, 2019 at 1:49 PM

Marketing is a necessity for a business to survive, and the right marketing partner can be an invaluable resource, serving as a trusted advisor. Your company deserves the best, and you should expect outstanding quality from the people with whom you do business. Over the years, we’ve identified six characteristics that distinguish the best marketing partners from everyone else.

Read More

Topics: Advertising, Marketing Strategy, Business Leaders

Silent Signals: Unintentional Customer Service Mistakes You Might Be Making

Posted by Carla Leible on October 10, 2019 at 9:40 AM

A MOMENT OF TRUTH

Jan Carlzon, who is an author and marketing professional admired in the industry, explains that “any time a customer comes into contact with any aspect of your business, however remote, they have an opportunity to form an impression.” This means every interaction and/or contact you have between yourself and your customers will leave an impression, which is explained by Carlzon as simply the “moment of truth.”

Read More

Topics: Business Growth Strategy

The 4 Do's and Don'ts Of A Job Seekers Market

Posted by Jonathan Durbin on October 4, 2019 at 8:37 AM

Looking for your next opportunity? You’re in luck: with unemployment at an all-time low of just 3.7%, it’s a job seeker’s market right now. With an increased playing field of potential employers, job seekers have more choices than ever when it comes to pursuing a new career, whether that’s in the same industry or a new one. When deciding where to take your career in 2019, there are a few things to consider as you navigate the job market. Check out our list of do’s and don’ts of a job seeker’s market:

Read More

Topics: Business Growth Strategy, Recruitment Advertising

“Winter Is Coming:” The Top 4 Ways to Market Your Business During The Holiday Season

Posted by Rebecca Milner on October 2, 2019 at 9:01 AM

Are you a Game of Thrones fan? All of the buzz surrounding the hit show earlier this year has us thinking, “Fall is upon us and winter really is coming sooner than we think!” For businesses, this means that marketing strategies should begin to shift in alignment with shifting consumer behavior patterns

Read More

Topics: Marketing Strategy

5 Keys To A Positive Company Culture

Posted by Jonathan Durbin on September 30, 2019 at 11:13 AM

When looking for a new professional opportunity, there are plenty of things to consider, from salary and benefits to commute time and growth opportunities. Yet in recent years, company culture has become an increasingly important point of consideration for employees: a Glassdoor survey found that 56% of employees prioritized company culture over salary. This is especially important, as job hopping has nearly doubled over the last twenty years. How do you ensure that your company culture is one that will attract and retain team members? Check out our five keys to a positive company culture below:

Read More

Topics: Business Growth Strategy

3 Tips for Advertising on a Budget

Posted by Carla Leible on September 27, 2019 at 7:05 AM

For many small businesses, advertising can be a source of frustration. Looking at big businesses and the size of their marketing budgets, it’s easy to feel inadequate and unable to compete. However, even those large dominating brands once began as small businesses with limited budgets. They grew over time by implementing specific disciplines that formed a foundation on which they could build. By putting into practice our 3 tips for advertising on a budget, you’ll be able to do the same.

Read More

Topics: Marketing Strategy

A Four Step System To Solve All of Your Marketing Needs

Posted by Rebecca Milner on September 24, 2019 at 9:01 AM

Systems offer stability. They provide your business with a set of actions and goals that are both understandable and attainable. Attempting to successfully market a business without a well-outlined system in place is a recipe for disaster. That's why, at Zimmer, we highly recommend a marketing method that is proven to produce results time and time again: The BrandsFormation™ System.

Read More

Topics: Marketing Strategy

5 Easy Solutions for Improving Your Onboarding Experience

Posted by Jonathan Durbin on September 20, 2019 at 9:11 AM

After numerous phone calls, plenty of questions and countless applications, you’re finally here: your new hire’s start date is just around the corner. You have the date marked down and you have their training materials ready to go. You run through a mental list of first day onboarding, but you still have your own responsibilities to cover and you start to feel overwhelmed.

Read More

Topics: Business Growth Strategy

Join Over 1000 Business Owners Who Receive Weekly Marketing Tips

Connect With Us

Recent Posts