Mid-Missouri Marketing Resource Blog

So… what DO they really care about?  The short answer is themselves.  For elaboration on this blunt, over-simplified assertion, please read further:

 The political season of an election cycle means the market is inundated with ads. This sometimes causes businesses to reduce their advertising efforts, assuming the market is just too saturated with content to make a splash. We believe this tendency to reduce ads during a political year is a mistake, overall. In fact, not only can you survive in the advertising market within an election year, you can actually thrive…if you use the right strategies.

At Zimmer Radio & Marketing Group, we are passionate about helping businesses establish (and maintain) an immediately recognizable, and therefore, exceedingly successful brand.

You've probably heard the phrase "print is dead." Given the surge in increased digital usage, current trends in print readership seem to support that statement. However, while magazine is a printed medium, it is not considered "print" in the journalistic sense of the word. The word "print" refers to the world of newspapers, while magazine is a different beast. There are those who prophesied the decline of magazine in the face of its digital counterparts, however, recent data reveals that prediction to have been false. Magazine readership continues to grow.  Online readership has served to enhance, not replace, our favorite magazines. There's absolutely no indication that magazine readership is doing anything but increasing. In fact, many newspapers created magazines as a last-ditch effort to bring in additional revenue. Magazines remain to be a powerful branding strategy and a lucrative form of advertising…if utilized correctly. Here’s how to build your brand using magazine advertising:

Systems offer stability. They provide your business with a set of actions and goals that are both understandable and attainable. Attempting to successfully market a business without a well-outlined system in place is a recipe for disaster. That's why, at Zimmer, we highly recommend a marketing method that is proven to produce results time and time again: The BrandsKamp System.

On this day dedicated to love, why not consider how to get your customers to fall in love with your business? Just as in a romantic relationship, the relationship built between your business and your customers is one of value and loyalty. This loyalty often leads your customers to care more than passively about the development, furtherance and overall success of your business. This term is what we like to call ownership. Ownership exists in a sphere above customer loyalty and is closer to an actual relationship than a mere customer/business interaction (but not in a weird way). To encourage your customers to move from passive to loyal and then to ownership by “romancing them” follow the tips listed below:

Think about it. If you’re going to try and attract more business with a juicy offer, that offer needs to be something that people simply can’t refuse. Because even the most powerful call to action won’t work unless your offer is practically irresistible. Regardless of what you’re selling—and even if you’re giving something away—there are some things that go into creating a really effective offer.

At Zimmer Communications, our purpose is to help our client’s business grow. Our efforts are focused on developing ourselves through training and coaching. We accomplish this through an environment where exceeding company standards, continual improvement, initiative, and innovation are recognized and rewarded. Because we’re super-committed to that goal, Zimmer has grown and evolved over the years...a lot. For that reason, we frequently hear people say, “I didn’t know you guys did that!?” We are so much more than radio. Here's the scoop on what we offer and why:

“You may have come to BrandsFormation before, but you may not have seen it like this,” shares Chuck Mefford.

We are a do-it-yourself crazed society. Convinced we can cut corners, save money and impress our friends and neighbors with our latent abilities, we LOVE the DIY philosophy. From home remodeling to hair color, businesses everywhere cater to those of us with the confidence to tackle new tasks. Advertising is no different. As a business owner, you know your business better than anybody, so who better to design your print ads. After all, it can't be that hard...can it?