Mid-Missouri Marketing Resource Blog

7 Marketing Benefits To Being A Project Pink Party Sponsor

Posted by Zimmer Radio & Marketing Group on September 10, 2019 at 9:19 AM

We are excited to announce that the third annual Project Pink Party will be held at The Millbottom in Jefferson City on October 24, 2019! 

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Topics: Event Marketing

Why Should You Attend BrandsFormation: A Q&A with Chuck Mefford

Posted by Rebecca Milner on September 4, 2019 at 9:01 AM

“You may have come to BrandsFormation before, but you may not have seen it like this,” shares Chuck Mefford.

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Topics: Marketing Strategy

Why the Best Marketing Plans Start with Action Campaigns

Posted by Christine Lepp on August 30, 2019 at 9:10 AM

Why Start with Action Campaigns

The truth is that well-orchestrated marketing strategies should all begin with action campaigns. An action campaign presents a specific, clear message within a defined, and often short-term, time frame. It shouldn’t be confused with an awareness campaign, which is created primarily to increase your brand awareness.

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Topics: Marketing Strategy

4 Sayings You Should NEVER Add To Your Ads

Posted by Josh Ryan Smith on August 26, 2019 at 9:03 AM

In a world where the human brain is bombarded by hundreds of ads per day, how is it that you can separate and stand out from your competition? First, you should have a solid marketing plan in place, and you should know exactly how you’re going to measure your return on investment. Once you have that strategy nailed down, then you can begin crafting your marketing campaign. 

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Topics: Marketing Strategy

Are You Treating Your Marketing Budget Like an Expense or Investment?

Posted by Carrie Lorenz on August 20, 2019 at 9:22 AM

When you hear the words “marketing budget” do you cringe? Do you immediately imagine your bank account running dry? At least you’re budgeting for marketing, right? You throw a few leftover dollars into that category and cross your fingers and hope your return will be high. What’s wrong with that, you may be asking? Everything! Marketing is an asset, not an expense.

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Topics: Business Growth Strategy

The Top 10 Reasons You Should Always Work From an Annual Marketing Plan

Posted by Christine Lepp on August 15, 2019 at 8:38 AM

Your annual marketing plan serves as your marketing blueprint for the upcoming year. In addition to outlining your marketing strategy and helping to ensure consistency throughout the year, your marketing plan should help guide budgeting decisions, keep your marketing team focused, and help reduce stress. In this post, we’ll take a look at 10 reasons you should always develop an annual marketing plan.

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Topics: Marketing Strategy

The Importance of Professional Voicework

Posted by Jon Sheltmire on August 12, 2019 at 8:45 AM

You may know or work with someone who you think has charisma and a pleasant speaking voice. So, naturally, the next time you need a narration for your presentation, advertisement or even just an update for your company’s phone message, you probably already have that person in mind for the job.

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Topics: Marketing Strategy

6 Reasons Why Your Business Needs a Social Media Manager

Posted by Carrie Berkbuegler on August 7, 2019 at 9:16 AM

Have you ever contemplated the role social media plays in your overall marketing strategy? If you haven’t, perhaps now is the time to start. After all, 77% of all United States businesses have an active presence on social media. Therefore, to stand out among the crowd, takes a concerted effort, and is, in essence, a full-time job.

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Topics: Social Media, Social Media Marketing

Why You Should Always Be Renewing

Posted by Rebecca Milner on August 1, 2019 at 9:01 AM

Yes, it's August, but any smart business owner will tell you that it's already time to start making preparations for next year! As we inch closer and closer to the year 2020, we're sure that you'll hear the word “renew” get tossed around frequently in the business world. Unfortunately, after years of being used so often, the spark these words once ignited begins to dim. The implications behind them lose their power, causing their true meanings to become hazy.

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Topics: Business Growth Strategy

Over-The-Top (OTT) Video Advertising 101: What It Is and How It Works

Posted by Carla Leible on July 30, 2019 at 9:05 AM

With the onset and subsequent expansion of over-the-top (OTT) TV devices, such as Smart TV Apps, Roku, Chromecast, and Xbox, many households are opting to forego traditional cable. We refer to these customers as “cord cutters” or "cord nevers." This demographic is growing at an alarming rate and represents an important opportunity for advertising that exists in the OTT market. 

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Topics: Digital Marketing

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