Originally published 7/6/2022; updated 5/20/2025.
Tiger Tailgate has long held the reputation of the biggest tailgate party at Mizzou. Over a thousand community members gather to enjoy food, drinks, music, and celebrate their favorite home team. Sponsoring this event offers local businesses a unique chance to share the spotlight, connect with the community, and turn passionate fans into loyal customers.
What You Say to Tiger Fans Through Sponsorship
Marketing is about telling your brand’s story and connecting with your audience. Sponsoring Zimmer’s Tiger Tailgate is one of the best ways to do this, giving you the chance to integrate your business into the community while building strong relationships with prospects and customers.
When your business aligns with fan loyalty, the message is clear: “We support the home team.” By showing your love for Mizzou football, you demonstrate that you share the community’s passion and care about enhancing their game-day experience.
As a business owner, you may see this as an opportunity to showcase your offerings and get involved locally. But to attendees, the message is, “We’re a good neighbor.” With over 1,000 attendees, face-to-face engagement in such a positive setting is invaluable.
Your ultimate goal might be to boost your brand by delivering an unforgettable experience, but what your audience hears is, “We know how to have fun.” You’re showing the community that your business isn’t just engaging — it’s worth their attention.
What You Get Out of Being a Sponsor
Sponsoring the Tiger Tailgate with Zimmer offers more than just marketing opportunities at the event—it comes with additional valuable benefits.
Promotional Opportunities
Sponsors will have plenty of opportunities to showcase their participation in the event. From in-store flyers and live or streaming radio ads to digital promotions, including social media, you can boost awareness of your business while highlighting your involvement with Tiger Tailgate.
One example of giveaway success can be seen in Steve's Pest Control taking advantage of recent SEC changes that only allow clear bags of a certain size to enter games. A few seasons ago, they sponsored our clear SEC-regulated bags in the team's black and gold colors, complete with the Steve's Pest Control logo, and gave one to each woman who came to the tailgate so they would have something to carry into the games.
Increased Foot Traffic
You can certainly expect your presence at the event to increase foot traffic afterward, but you will also see increased foot traffic prior to the event. While Tiger Tailgate is free to attend, hopeful attendees will still need a pass to enter, which can only be obtained at our sponsor businesses. Southern Glazers, one of our recurring sponsors, was initially intrigued by the number of people that could be reached in a short period of time, enjoyed being part of game day at The Zou, and experienced sales growth during tailgate season.
Minimal Effort on Your End
Southern Glazers also highlighted how simple this process is for sponsors.
"Zimmer will handle most of the heavy lifting, including identifying your target audience for radio and much more, with your approval. All you have to do is show up and enjoy the event."
During tailgate season, Southern Glazers increased sales effortlessly, and they continue to profit from attaching their brand name to such a prominent event.
Access to VIP Sponsor Den
Tiger Tailgate's VIP Sponsor Den offers the ultimate game day experience. It’s the perfect spot to escape the crowd, enjoy some shade, and grab food or drinks without the hassle of waiting in line. This exclusive area is reserved for official sponsors, featuring a dedicated food and beverage line, as well as separate entrances and exits for quick access. Depending on your sponsorship level, you may also receive game tickets.
Tiger Tailgate is a beloved tradition in our tight-knit college town, making it a prime opportunity for local businesses to get involved. Partnering with Mizzou and the University helps connect your business with passionate Tiger fans, boosting visibility and interest. Sponsorship takes it a step further, offering advertising opportunities, valuable resources, and increased foot traffic—all while showing your support for the team.
Don’t miss out on your chance to sponsor the Tiger Tailgate! Contact us today to learn about how to become a sponsor.
