Originally published 6/14/2019; updated 5/20/2025.
In mid-Missouri, one of the most exciting times of the year is just around the corner—Tiger football season! Get ready to cheer on the Tigers with an enthusiastic M-I-Z! Fans from all over the state will soon be firing up the barbecue, grabbing cold drinks, and breaking out their Tiger gear to kick off what promises to be a thrilling season.
A beloved Missouri tradition, Tiger Tailgates are the ultimate pre-game celebration, bringing together thousands of passionate fans. For years, Zimmer Communications has proudly hosted the largest tailgate at Mizzou. With free food and an incredible atmosphere, the Zimmer Tiger Tailgate has become a legendary part of game day festivities.
We've listed the top 8 reasons your business should sponsor the Tiger Tailgate party:
1. Because it's Mizzou Football! M-I-Z!
Mizzou is more than just our home team—it’s the heart of our community. Living in a college town means everything revolves around the Tigers, and this year, excitement is at an all-time high as Mizzou comes off an undefeated home season. By sponsoring Tiger Tailgate, your brand aligns with the University of Missouri, creating a strong connection with the passionate fanbase. When Mizzou fans see your business proudly supporting the team, they’re more likely to support you in return. It’s the perfect way to capture hearts and grow your customer base!
2. Lots of Ways to Participate.
Tiger Tailgate offers businesses a wide range of customizable promotional opportunities to showcase their event sponsorship. Whether you're a restaurant, retail store, or a business wanting to reward your employees and customers, there’s something for everyone. Options include mentions across all stations directing listeners to pick up their pass at your location, radio and online streaming ads, social media posts, and live on-site broadcasts at your business location. These marketing tools are designed to effectively build your brand and attract new customers.
3. New and Old Customers Coming Through the Door.
Become a Tiger Tailgate sponsor and make your business an official “Tiger Tailgate Pass Pick-Up Location.” To join the fun, fans must visit a sponsor’s location to grab their pass. Zimmer's extensive marketing campaign—spanning emails, radio, social media, and live events—drives traffic to your business as fans come to pick up their free passes for the weekend. Passes are required for entry, and your business will be one of the exclusive spots to get them. This means guaranteed foot traffic throughout the entire football season!
4. Create Bounce-Back Offers to Invite New Visitors Back After the Game.
Becoming an official “Tiger Tailgate Pass Pick-Up Location” is a fantastic way to boost foot traffic to your business. But the perks don’t stop there! You can also include a bounce-back offer with every tailgate pass handed out. By offering an exclusive deal on your products or services to Tiger Tailgate attendees, you’ll encourage customers to return to your business long after football season ends.
5. Over 1,000 Potential Customers Per Game.
Around 1,000 people attend each Tiger Tailgate, and it’s no surprise why—everyone in the community knows it’s a fantastic time! Plus, it’s completely free for everyone. This creates a unique opportunity for your business to connect with a large, engaged audience all in one place. Whether you’re looking to network, promote your brand, or make meaningful connections, Tiger Tailgate is the perfect setting to make it happen.
6. It's Easy for You - No Additional Work Required.
Past Tiger Tailgate sponsors loved how little work was required on their end. At Zimmer, we’re committed to making Tiger Tailgate a fun and seamless experience for both our sponsors and attendees. We handle the hard work so you can simply enjoy the event!
Just read a testimonial from one of our past Tiger Tailgate sponsors, Southern Glazers.
7. Visit the VIP Sponsor Den.
Experience the VIP treatment at every Mizzou home game as a Tiger Tailgate sponsor! Enjoy access to an exclusive tailgating area right in front of Mizzou Arena, complete with its own entrance, restrooms, food, drinks, and shaded seating under a tent to keep cool. Skip the crowds and make the most of game day with this premium experience designed just for Tiger Tailgate sponsors.
8. Because Parties are Just Fun for Everyone!
Tiger Tailgate is known as the biggest and best tailgate at Mizzou, often described as the ultimate pregame party! Its guaranteed fun and free entry have made it a beloved tradition in the community. Sponsoring this exciting event is a great way to boost your business’s visibility and enjoy lasting benefits. Plus, you’ll get to join in on the fun while making a positive impact!
Ready to become a Tiger Tailgate sponsor? Or do you have any questions? Click the link below. M-I-Z!
