10 Reasons to Sponsor Tiger Tailgate


- Originally posted 6/14/2019 - Updated on 6/21/2022

In mid-Missouri, one of the most wonderful times of the year is almost here! Get ready for Tiger football season! Can we get an M-I-Z? This year, fans of all ages from all across the state will be ready to break out the Tiger tails, the barbecue, and ice-cold beverages to cheer the Tigers into a winning season. 

A tradition in Missouri, tiger tailgates are the quintessential pre-game party for thousands of hungry and hopeful fans. For years, Zimmer Communications has had the honor of hosting the largest tailgate at Mizzou! Because the food is free and the following is huge, the Zimmer Tiger Tailgate party is an iconic part of pregame celebrations.

We've listed the top 10 reasons that your business should sponsor the 2022 Tiger Tailgate party:

1. Because it's Mizzou football! M-I-Z!

Mizzou is our beloved home team. It’s comforting to live in a college town where the general population’s schedule is dictated by whether or not the Tigers are playing. By sponsoring Tiger Tailgate, you’re associating your brand with The University of Missouri, which means that your business is sure to capture the hearts of the public. When Mizzou fans see and hear that your business is a vocal supporter of the home team, it makes them more likely to become your customers.

2. Lots of Ways to Participate.

Tiger Tailgate presents businesses with a vast array of promotional opportunities, all of which are customizable to effectively promote the fact that your business is a proud event sponsor. From dentists to distributors and from pizza to pools, there is literally something for everyone. Options can include radio advertisements, online streaming advertisements, social media postings, online graphics and banner advertisements featuring business logos, and the ever-popular live direct broadcasts that occur on-site at business locations. Each of these marketing mediums is proven to successfully brand businesses and draw in new customers.

3. New and Old Customers Coming Through the Door.

Being a Tiger Tailgate sponsor will make your business an official “Tiger Tailgate Pass Pick-Up Location.” In order to get in on the fun, hopeful tailgate attendees are required to pick up a pass from a sponsoring business location. The massive marketing effort that Zimmer uses to promote the games in everything from eblasts to radio, social media and live remotes, the goal is to drive consumers to your business to pick up their free game passes for that weekend.  In fact, it's the only way people can get their passes...and they can't get in without one.  This means instant foot traffic to your business all throughout the football season!

4. Create Bounce-Back Offers to Invite New Visitors Back After the Game.

Being an official “Tiger Tailgate Pass Pick-Up Location” is a great way to generate foot traffic, but the benefits of this event sponsorship don’t have to end there! Your business will also have the freedom to include a bounce-back offer with each tailgate pass given out from your location. By extending an exclusive offer on your products or services to Tiger Tailgate attendees, you will encourage consumers to return to your business, even after football season is over.

5. But Wait, There's More - Promotional Options, That Is.

Apart from the above-mentioned advertising opportunities, additional promotional options are available with Tiger Tailgate sponsorships. These options can include both traditional and digital components. These options are completely customized so that your business can craft the right campaign that will generate results. Want to learn how your business can take a Tiger Tailgate sponsorship to an even greater level? Ask us about these additional promotional options that can be custom-tailored to attract even more of the right business to your company. 

6. Don't Forget the Signage.

Official Tiger Tailgate sponsors will receive eye-catching signage designed by our award-winning graphic design team. These signs will be sure to draw attention to your business while signifying the fact that your business is a proud Tiger Tailgate sponsor and Mizzou football supporter. As people show up 2 hours before game time, they get their food and drinks and find a place to sit and relax or play games like cornhole. The longer they hang out, the more they'll see your business logo. 

7. Over 1,000 Potential Customers Per Game

Approximately 1,000 people show up at each Tiger Tailgate. That’s because everyone in the community knows what a great time it is! Not to mention, it’s free for all! This presents your business with the opportunity to interact with a large number of people who are all in one place. Talk about an incredible prospecting opportunity!

8. It's Easy Peasy for You - No Additional Work Required.

When we asked for feedback from past Tiger Tailgate sponsors, each one of them mentioned that they were pleased to find that there was minimal work on their end. At Zimmer, we want to make Tiger Tailgate exciting for all of our sponsors and attendees alike. That’s why we work hard to make it a success - so that you don’t have to!

Just read a testimonial from one of our past Tiger Tailgate sponsors, Southern Glazers.

9. Tickets Anyone? Visit the VIP Sponsor Den.

Everyone loves being a VIP! As a Tiger Tailgate sponsor, you’ll get to experience this feeling at every Mizzou home game. A separate tailgating area, specifically for Tiger Tailgate sponsors, is located right in front of Mizzou Arena. This area features its own entrance/exit, a restroom, food, drinks, and tables beneath a tent in order to beat the heat. This exclusive area is available to Tiger Tailgate sponsors who are looking to be a part of all the action without fighting the large crowd for food or for a place to sit.

10. Because Parties are Just Fun for Everyone!

As previously mentioned, Tiger Tailgate has a solid reputation as the largest tailgate at Mizzou! It is consistently referred to as a huge pregame “party.” Because of the guaranteed fun (and the fact that it’s free!), it has left a long-standing positive impression within the community. By attaching your business’ name to this exciting event, you will be sure to reap a variety of benefits for months to come. Not to mention, you’ll have some fun of your own in the process!

Ready to become a 2022 Tiger Tailgate sponsor? Or do you have any questions? Click the link below. M-I-Z!

Click here to learn about sponsoring Tiger Tailgate during football season!

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