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    • KCLR – Clear 99
    • KTXY – Y107
    • KCMQ – Classic Rock
    • KSSZ – The Eagle
    • KTGR – ESPN Radio
    • KATI – Kat Country
    • KWOS – News Radio
    • KFAL – The Big 900
    • KZWV – The Wave
    • Springfield, MO Radio
    • Radio Advertising Guide
  • Magazine
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    • CEO Magazine
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Missouri Marketing Resource Blog

Advertising, Marketing Strategy

3 of the World’s Most Effective Ad Campaigns and Why they Worked

Advertising is a key part of business, but unless your messages are effective, you’re spinning...
1 minute read
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Social Media, Recruitment Advertising

3 Tips for Effective Social Media Recruiting

As media has evolved, gone are the days of checking the “Help Wanted” ads in local newspapers....
2 minute read
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Marketing Strategy

5 Irrelevant Pieces of Information to Stop Including in Your Ads [VIDEO]

Your advertising is a precious commodity. There’s limited space or time to tell your story, so...
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Radio Marketing

Why Top-40 is Still Top Dog

Top-40 music continues to vibe with not just the young in age, but also the young at heart....
3 minute read
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Advertising, influencer marketing

Social Influencers: Influencer Marketing

Influencer marketing has become an increasingly important part of online marketing and engaging...
2 minute read
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Radio Marketing, classic rock

Classic Rock is on a Roll

We all know that classic rock is one of the most popular and timeless music genres, but why? A...
3 minute read
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kansas city chiefs

ANNOUNCING: Kansas City Chiefs Partnership with Zimmer Communications!

Zimmer Communications and the Kansas City Chiefs have announced a multiyear agreement in...
1 minute read
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Radio Marketing, news talk radio

Knowledge is Power: The Allure of Talk Radio

It’s essential to stay up-to-date in today’s information fixated society. Knowledge is, and...
2 minute read
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Radio Marketing, news talk radio

Comeback Companies: Success Stories through the Great Depression

When times are tough, it's easy to believe that your situation is unique...that no one has ever...
2 minute read
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Social Media Marketing, Radio Marketing

The Perfect Pair: 5 Ways Social Media and Radio Can Work Together

Marketing for small businesses is no longer focused on a divide-and-conquer strategy. Due to...
4 minute read
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* Nielsen radio audience estimates are subject to qualifications and limitations in the report: Columbia, Mo, TSA, 12+, total audience, FA16 and SP 17.

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Columbia, MO 65201

Phone: 573-875-1099


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Jefferson City, MO 65109

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