Mid-Missouri Marketing Resource Blog

Silent Signals: Unintentional Customer Service Mistakes You Might Be Making

Posted by Carla Leible on October 10, 2019 at 9:40 AM


Jan Carlzon, who is an author and marketing professional admired in the industry, explains that “any time a customer comes into contact with any aspect of your business, however remote, they have an opportunity to form an impression.” This means every interaction and/or contact you have between yourself and your customers will leave an impression, which is explained by Carlzon as simply the “moment of truth.”

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Topics: Business Growth Strategy

The 4 Do's and Don'ts Of A Job Seekers Market

Posted by Jonathan Durbin on October 4, 2019 at 8:37 AM

Looking for your next opportunity? You’re in luck: with unemployment at an all-time low of just 3.7%, it’s a job seeker’s market right now. With an increased playing field of potential employers, job seekers have more choices than ever when it comes to pursuing a new career, whether that’s in the same industry or a new one. When deciding where to take your career in 2019, there are a few things to consider as you navigate the job market. Check out our list of do’s and don’ts of a job seeker’s market:

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Topics: Business Growth Strategy, Recruitment Advertising

“Winter Is Coming:” The Top 4 Ways to Market Your Business During The Holiday Season

Posted by Rebecca Milner on October 2, 2019 at 9:01 AM

Are you a Game of Thrones fan? All of the buzz surrounding the hit show earlier this year has us thinking, “Fall is upon us and winter really is coming sooner than we think!” For businesses, this means that marketing strategies should begin to shift in alignment with shifting consumer behavior patterns

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Topics: Marketing Strategy

5 Keys To A Positive Company Culture

Posted by Jonathan Durbin on September 30, 2019 at 11:13 AM

When looking for a new professional opportunity, there are plenty of things to consider, from salary and benefits to commute time and growth opportunities. Yet in recent years, company culture has become an increasingly important point of consideration for employees: a Glassdoor survey found that 56% of employees prioritized company culture over salary. This is especially important, as job hopping has nearly doubled over the last twenty years. How do you ensure that your company culture is one that will attract and retain team members? Check out our five keys to a positive company culture below:

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Topics: Business Growth Strategy

3 Tips for Advertising on a Budget

Posted by Carla Leible on September 27, 2019 at 7:05 AM

For many small businesses, advertising can be a source of frustration. Looking at big businesses and the size of their marketing budgets, it’s easy to feel inadequate and unable to compete. However, even those large dominating brands once began as small businesses with limited budgets. They grew over time by implementing specific disciplines that formed a foundation on which they could build. By putting into practice our 3 tips for advertising on a budget, you’ll be able to do the same.

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Topics: Marketing Strategy

A Four Step System To Solve All of Your Marketing Needs

Posted by Rebecca Milner on September 24, 2019 at 9:01 AM

Systems offer stability. They provide your business with a set of actions and goals that are both understandable and attainable. Attempting to successfully market a business without a well-outlined system in place is a recipe for disaster. That's why, at Zimmer, we highly recommend a marketing method that is proven to produce results time and time again: The BrandsFormation™ System.

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Topics: Marketing Strategy

5 Easy Solutions for Improving Your Onboarding Experience

Posted by Jonathan Durbin on September 20, 2019 at 9:11 AM

After numerous phone calls, plenty of questions and countless applications, you’re finally here: your new hire’s start date is just around the corner. You have the date marked down and you have their training materials ready to go. You run through a mental list of first day onboarding, but you still have your own responsibilities to cover and you start to feel overwhelmed.

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Topics: Business Growth Strategy

3 Ways To Make Your Ads Pop, Sizzle, and Stand Out!

Posted by Josh Ryan Smith on September 16, 2019 at 10:35 AM

Two million. That’s the number of commercials the average American will have seen and heard by the time they’re 65. So how in the world do you make your ads pop, sizzle and stand out in this mess of a world we call marketing? Here are three simple ways to make sure you’re reaching the right people and generating more traffic for your business!

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Topics: Advertising, Marketing Strategy

What To Do When Your Action Campaign Doesn’t Provide Results

Posted by Christine Lepp on September 13, 2019 at 9:30 AM

The purpose of advertising is to generate results. Those results differ depending on the type of campaign scheduled. While an awareness campaign is longer-term and designed to build your brand, an action campaign is a focused short-term investment that motivates people to quick response. Action campaigns are perfect for hitting goals and boosting sales, but what happens when the results fall short? It’s important to examine all factors in figuring out what to adjust so that the next campaign is successful. To do that, here are three important considerations when your action campaign doesn’t meet expectations.

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Topics: Advertising, Marketing Strategy, ROI

7 Marketing Benefits To Being A Project Pink Party Sponsor

Posted by Zimmer Radio & Marketing Group on September 10, 2019 at 9:19 AM

We are excited to announce that the third annual Project Pink Party will be held at The Millbottom in Jefferson City on October 24, 2019! 

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Topics: Event Marketing

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