Mid-Missouri Marketing Resource Blog

Knowledge is Power: The Allure of Talk Radio

Posted by Carrie Berkbuegler on May 28, 2020 at 2:45 PM

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It’s essential to stay up-to-date in today’s information fixated society. Knowledge is, and forever will remain, a powerful tool. Therefore, talk radio that is formatted properly with commentary and debates and those that promote engaging conversations is an advantageous way to enhance your advertising campaign. Even when there are opposing opinions, debates and free thought create an engagement that is riveting to all listeners. Regardless of whether or not you follow politics, it’s been proven that talk radio ratings spike dramatically during a political season, giving credence to the notion that listeners do enjoy a challenge and benefit even from opposing viewpoints. 

The History of Talk Radio

Many consider talk radio to be one of the earliest forms of radio entertainment. It predated even musical broadcasts and usually focused on trending ideas or discussions related to society, culture or politics. Radio talk shows were positively affected by the “Fairness Doctrine Repeal “ which was designed to remove free speech restrictions from broadcasting outlets. This created a boom in the talk radio industry, leading to the inception of many well known shows like today’s nationally syndicated The Rush Limbaugh Show

 

Why Talk Radio Remains Popular Even Today

Talk radio remains an immensely popular form of communication and entertainment. This is likely because people crave knowledge. Everyone wants to be in the know. No one likes being left out or uninformed. For example, remember in school when your friends were whispering about something but wouldn’t share it with you? What a horrible feeling! Talk radio ensures no one ever has to feel that way. All are knowledgeable. It’s also popular because everyone wants to give their opinion. We are a nation of freethinkers who want to share what they believe with the world. Talk radio gives everyone a platform, a microphone a way to speak their mind. 

 

Talk Radio Promotes Active Listening

By design, talk radio is active. It’s not something to put on in the background while doing other things like music shows. It demands an active listening audience. It evokes emotion and appeals to listeners of all political backgrounds. It often even extends to social media where listeners comment, tweet, share or post about the show or vote in various polls. In a way, it even teaches listeners how to vet or analyze their own beliefs, perhaps challenging them to think of life or issues a bit differently than before. Individuals who appreciate talk radio are often engaged locally in various civic issues, are business savvy by nature and welcome opposing opinions as a way to challenge their own belief systems. 

 

It is Dependable And Consistent

In times of national crisis, political unrest, severe weather or natural disasters, talk radio is consistent and dependable. Using talk radio as a tool, officials can communicate important information to keep people safe and to educate the public on pertinent issues. Talk radio as a format is often the most trusted source of information available to citizens. 

 

Why It’s Time to Incorporate Talk Radio Into Your Advertising Campaign

The goal of advertising for any business is to have your message heard by listeners. You aren’t buying part of a radio station; you are instead buying access to their audience. Some businesses worry if they advertise on a talk radio program that perhaps differs from their political opinion or is controversial in nature they might either turn listeners away or in the worst case anger them. However, this situation rarely, if ever, occurs. What usually happens is your message is actively heard by an engaged listening audience. Isn’t that your goal? The simple fact remains that talk radio, whether you agree with the show’s focus or not, has an audience, one that you should want to invite into your business.

 

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Topics: Radio Marketing, news talk radio

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