Congratulations! You’ve made an investment in your company with radio and magazine advertising. You just approved your new ad campaign, and the creative is fantastic! Maybe you’ve never considered it, but there are out-of-the-box ways to use the radio and magazine ads in other areas of your marketing strategy. Here are 17 ideas to get you started.
Most people never even consider that there could be other ways to use your radio ad and your magazine ad beyond the obvious. This list represents steps we’ve recommended for our clients as a way to get the most out of their investment. Great creative is the foundation for a successful campaign. When it’s good, why wouldn’t you use it in other places?! It builds consistency and frequency into your campaign, reinforcing a message across multiple channels in the mind of consumers.
Review this list of ideas, and simply pick out the ones that are a fit for your business. If you have other ideas, let us know!
10 Great Uses for Awesome Magazine Ads:
Create a point-of-sale flyer to hand out at the register, events, trade shows, etc.