Mid-Missouri Marketing Resource Blog

What To Do When Your Action Campaign Doesn’t Provide Results

Posted by Christine Lepp on September 13, 2019 at 9:30 AM

The purpose of advertising is to generate results. Those results differ depending on the type of campaign scheduled. While an awareness campaign is longer-term and designed to build your brand, an action campaign is a focused short-term investment that motivates people to quick response. Action campaigns are perfect for hitting goals and boosting sales, but what happens when the results fall short? It’s important to examine all factors in figuring out what to adjust so that the next campaign is successful. To do that, here are three important considerations when your action campaign doesn’t meet expectations.

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Topics: Advertising, Marketing Strategy, ROI

Why Should You Attend BrandsFormation: A Q&A with Chuck Mefford

Posted by Rebecca Milner on September 4, 2019 at 9:01 AM

“You may have come to BrandsFormation before, but you may not have seen it like this,” shares Chuck Mefford.

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Topics: Marketing Strategy

Why the Best Marketing Plans Start with Action Campaigns

Posted by Christine Lepp on August 30, 2019 at 9:10 AM

Why Start with Action Campaigns

The truth is that well-orchestrated marketing strategies should all begin with action campaigns. An action campaign presents a specific, clear message within a defined, and often short-term, time frame. It shouldn’t be confused with an awareness campaign, which is created primarily to increase your brand awareness.

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Topics: Marketing Strategy

4 Sayings You Should NEVER Add To Your Ads

Posted by Josh Ryan Smith on August 26, 2019 at 9:03 AM

In a world where the human brain is bombarded by hundreds of ads per day, how is it that you can separate and stand out from your competition? First, you should have a solid marketing plan in place, and you should know exactly how you’re going to measure your return on investment. Once you have that strategy nailed down, then you can begin crafting your marketing campaign. 

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Topics: Marketing Strategy

The Top 10 Reasons You Should Always Work From an Annual Marketing Plan

Posted by Christine Lepp on August 15, 2019 at 8:38 AM

Your annual marketing plan serves as your marketing blueprint for the upcoming year. In addition to outlining your marketing strategy and helping to ensure consistency throughout the year, your marketing plan should help guide budgeting decisions, keep your marketing team focused, and help reduce stress. In this post, we’ll take a look at 10 reasons you should always develop an annual marketing plan.

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Topics: Marketing Strategy

The Importance of Professional Voicework

Posted by Jon Sheltmire on August 12, 2019 at 8:45 AM

You may know or work with someone who you think has charisma and a pleasant speaking voice. So, naturally, the next time you need a narration for your presentation, advertisement or even just an update for your company’s phone message, you probably already have that person in mind for the job.

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Topics: Marketing Strategy

Football & Your Business: 5 Things They Have in Common

Posted by Rebecca Milner on July 16, 2019 at 9:01 AM

For years, football has soundly occupied the throne as America’s favorite sport. There are countless factors responsible for the game’s long-standing popularity, but most worthy of mentioning is the foundation upon which football is built. That’s because Americans can easily identify with the powerful principles that the game of football represents. Not shockingly, these same principles are engrained into the foundations of successful businesses across the country.

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Topics: Marketing Strategy

How Your Business Can Score by Sponsoring High School Sports

Posted by Rebecca Milner on July 1, 2019 at 9:01 AM

Shortly after walking through school doors on a mundane Monday morning, most high school students are already thinking about their team’s next game. This automatic reaction occurs not only in students, but in parents, faculty, and local fans in the community as well. That’s because high school sports have a knack for fully enrapturing the hearts of people everywhere.

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Topics: Advertising, Marketing Strategy

Summer Radio Listeners: Why Every Daypart Matters

Posted by Zimmer Radio & Marketing Group on May 30, 2019 at 9:00 AM

There’s something special about summertime — especially if you’re in one of the many popular tourist destinations across America. All over the country, people are dusting off their sports equipment and BBQ grills to take advantage of the great weather and outdoor activities.

But as a marketer, how does this change the way you advertise to people on the radio? Are people’s listening patterns and behaviors different during the summer?

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Topics: Marketing Strategy

School's Out, Now What? 5 Ways to Market Your College Town Business During the Summer

Posted by Carrie Berkbuegler on May 23, 2019 at 9:00 AM

It can be tough for any business in a college town when school is out. This is especially true for businesses in Columbia, Missouri that rely on so many different universities like Mizzou, Columbia College, and Stephens College to provide revenue. With a population of over 108,000 people, Columbia is a big market that gets even bigger when school is in session. Mizzou alone has averaged upwards of 19,000 freshmen applicants over the past two years and accounts for 35,000 students living in Columbia. Stephens contributes a little under 700 students annually as well.

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Topics: Marketing Strategy

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