Originally published 9/28/17. Updated for accuracy 5/16/22
No matter if your business is small or large, and regardless of the industry in which you serve, the importance of branding for business success cannot be overstated. In fact, your branding is the major touchpoint that the public uses to form an opinion on your business. Branding affects more than just sales and revenue. It affects your perception in the marketplace, your ability to hire and retain quality employees, and your ability to make a positive impact on your community.
Therefore, ensuring you control this touchpoint is vitally important and why an emphasis on branding is so important. Keep the following stats in mind to remember the importance of branding as you continue to build your business:
Keep these 20 stats in mind when you consider the importance of branding for your business growth. Each of them proves an interesting and worthwhile point that highlights areas you can improve on if you aren’t currently experiencing the brand growth you hope to achieve.
Consistency builds credibility and credibility builds trust. Consumers spend more with brands that they trust. Investing in consistent ongoing long-term branding communicates to a consumer that you can be trusted to do what you say you’ll do, that the experience will be what you say it is, and that the product or service will deliver what you say it will deliver.