Originally published 9/28/2017. Updated 8/27/2025.
Whether your business is big or small, and no matter the industry, branding plays a crucial role in its success. It’s the key touchpoint that shapes how the public perceives your business. But branding goes beyond just driving sales and revenue. It influences your reputation in the market, your ability to attract and retain top talent, and your capacity to make a positive impact on your community.
Controlling this touchpoint is essential, which is why focusing on branding is so crucial. Here are some key stats to keep in mind as you grow your business:
1. Color Improves Brand Recognition
Using a consistent color palette across your brand’s logo, digital content, and promotional materials can boost brand recognition by more than 80%. Brand recognition happens when customers can instantly identify your business through your products or logo. Consistent visuals build trust and make your brand more memorable over time.
2. Brand Consistency Across Platforms Increases Revenue
Consistent branding isn’t just about looking polished—it directly impacts your bottom line. Studies show that consistently presenting your brand across all platforms can boost revenue by up to 23%. A uniform message strengthens your brand identity, builds trust with your audience, and makes your business more memorable. In today’s competitive market, consistency is key to standing out and driving growth.
3. Self-Promotion Can Be Too Much
Some consumers may unfollow your brand if your content feels overly self-promotional. That’s why it’s crucial to remember that effective branding and marketing aren’t about bragging. Instead, focus on sharing engaging, helpful, and valuable information that resonates with your audience.
4. Emotional Branding is Important
When customers feel an emotional connection to your brand, they’re more likely to stay loyal over time. In fact, 43% of customers report spending more money on brands they’re loyal to. Emotional branding creates a win-win: stronger customer loyalty and increased revenue. Additionally, 94% of consumers say they would recommend a brand they feel emotionally connected to.
5. Authenticity and Transparency Are Key
Creating an authentic brand image is crucial. According to research, over 86% of consumers are more likely to try new products from brands they perceive as honest, authentic, and transparent. Gen Z places a high value on trust when choosing brands to buy from. This highlights the critical role that authenticity, transparency, and trust play in successful branding.
6. Your Current Customers Are a Goldmine
Data shows that an average of 65% of business revenue comes from existing customers, making it crucial to prioritize serving, appreciating, and retaining them. High customer churn can lead to commoditization, forcing businesses to work harder for every dollar earned. Acquiring new customers is also more expensive than fostering loyalty among existing ones.
7. Loyalty is Built Through a Few Factors
In addition to emotional engagement, brands can focus on four key factors to build long-term loyalty: cost, quality, experience, and consistency. A Facebook study of 15,000 consumers identified these as the most appealing qualities in a brand.
8. Music is Also Important
Just like colors, music can boost both engagement and brand recognition. In fact, research from Man Made Music shows that adding a branded sound can nearly double your profit margin. Incorporating audio elements into your promotional materials and social media pages is a powerful way to make your brand more memorable and emotionally impactful.
9. Personalization is Key
Even in today’s digital age of rapid technological advancements, consumers still value being treated as individuals. According to WPForms, 73% of consumers prefer brands that personalize their shopping experience. This includes features like tailored emails or customized deals based on past purchases.
10. Consumers Care About Giving Back
Being cost-effective is important, but at least 13% of consumers surveyed by Customer Thermometer said they would pay 31-51% more for a product or service if they believed the brand was creating a positive impact on the world. This shows that consumers value purpose-driven brands and are willing to invest in those making a difference.
11. Customer Service Remains Important
Customer service plays a crucial role in today’s world, with 93% of customers saying they’re more likely to stay loyal to brands that excel in this area. Building a skilled customer service team not only helps your business appear friendly and reliable but also creates stronger, longer-lasting relationships with your customers.
12. Emotionally Connected Customers Spend Twice as Much as the Average Consumer
Customers who feel an emotional connection to a brand tend to spend more and stay loyal longer. In fact, emotionally connected customers have a 306% higher lifetime value (5.1 years) compared to regular satisfied customers (3.4 years). They're also more likely to recommend the brand to others.
13. First Impressions Are Everything
First impressions count. From the moment you walk into a store or load a website, you get a sense of what a brand is about. And you’ll instantly make judgments about its trustworthiness and authority—whether you’re conscious of doing this or not. It only takes 50 milliseconds (0.05 seconds) for a user to form an opinion about a website. And first impressions are 94% design-related. The opinion of the user—good or bad—depends on several key factors.
14. Consumers Like Creative Brand Names
People are constantly exposed to products and services, both in person and across multiple devices. To stand out, having a strong business name and brand is essential. A touch of creativity can make all the difference, so aim to be unique when naming your business! Interestingly, 72% of the best brand names are made-up words or acronyms, and 77% of consumers base purchase decisions solely on a brand name.
15. Consistency Makes a Brand Trustworthy
Related to brand loyalty, 90% of potential customers expect to have a similar experience with your brand across all marketing platforms/channels. And yet fewer than 10% of B2B companies say their branding is very consistent. Disjointed marketing results in a loss of brand trust, in many cases before a customer ever walks in the door.
16. Branding is an Important Recruiting Tool
A strong brand can cut hiring and training costs by up to 50%. When competition for top talent is intense, your brand reputation can be the deciding factor, giving you the edge as candidates evaluate job offers. Building a trusted and recognizable brand not only attracts better candidates but also helps retain them long-term, reducing turnover and fostering loyalty. In today's job market, your brand isn't just a bonus—it's a necessity.
17. Your Online Reputation Matters to New Employees
Over 90% of people would consider accepting a job from a company with an excellent corporate reputation. If you want to attract top-quality employees, it’s essential to evaluate and improve your online brand reputation—it’s a worthwhile investment. Remember, your reputation isn’t just about customers; it’s also a key factor in drawing the right talent to your team.
18. Consumers Take Politics Personally
Over 60% of consumers say they would boycott a brand that offends them politically. Unless politics are central to your brand's identity, it might be wise to avoid taking a political stance. Staying neutral can help prevent alienating your audience and maintain a broader appeal.
19. Content is King
Customized content makes a big impact—82% of consumers feel more positive about a business after engaging with it, and 61% are more likely to make a purchase from brands that publish consistently. For your business, creating a positive impression can mean the difference between gaining loyal customers or losing them to competitors.
20. Video Content is in Huge Demand
Consumers are far more likely to watch a video about a product than read about it. In fact, 82% of shoppers buy a product after seeing a branded video on social media. Creating video content doesn’t have to be complicated or costly. Start with platforms like Instagram or YouTube and connect it to your website and other channels.
Consider these 20 stats when evaluating how branding impacts your business growth. They reveal key insights and opportunities to improve if your brand isn’t growing as expected.
Consistency builds credibility, and credibility builds trust. Trusted brands inspire loyalty, and loyal consumers spend more. Long-term, consistent branding shows customers you’ll deliver on your promises, provide the experience you advertise, and offer products or services they can rely on.
