Mid-Missouri Marketing Resource Blog

What's the Jam on Jingles?

Posted by Carla Leible on March 4, 2020 at 1:51 PM

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“Call 1-800 steemer… Stanley Steemer gets carpet cleaner!”

“Give me a break, give me a break, break me off a piece of that... Kitkat bar!”

“Like a good neighbor… State Farm is there!” 

(We are willing to bet you just sang those catchy jingles while reading them…)

Some may say that nothing can drive an advertising message like a catchy jingle. We like to think of jingles as an important part of your “audio signature.” Whether your listeners love it or hate it, a good jingle will relate your brand name with a concept, idea, or promotion. While many people believe that jingles are outdated, we disagree. In fact, one recent study found that 89 percent of participants believed jingles to be an effective method of advertising.

So, does your business need a jingle? Here are three reasons why your answer should be yes:

Jingles Are Easy to Remember 

Good jingles should be creative, catchy, and fun. But, the most important thing to remember when making a jingle is to make it memorable. You want listeners to be singing your jingle just shortly after they hear it. It is easy for a jingle to be drown-out by so many others, so here are some tips to make it easier for listeners to remember: 

  1. Always include your company name and phone number.
  2. Incorporate identifying features.
  3. Let listeners know what makes your company unique. 

Jingles Help Define What You Have to Offer

Like most effective advertising methods, a jingle should tell the world what you have to offer that your competitors do not. As a memorable and attention-grabbing song, the right kind of jingle will enhance what your company has to offer. A good jingle will get stuck in listeners’ heads, but will also make a statement about what makes your company unique. A good jingle will leave a lasting message that will stay with potential customers long after first hearing it.

Listen to Steve Hotsenpiller, owner of Steve's Pest Control and client of Zimmer Communications, discuss the power of jingles and why he uses it for his business.

Jingles Attract Customers 

In addition to enhancing brand awareness, creating a message that will stick in a listener’s memory, jingles serve one other crucial purpose: attracting customers. A clever, unique, and memorable jingle can create a bond with a listener, making them feel an emotional connection to your brand, your products, and your services. When your jingle is pleasing to listen to and full of vital information listeners want to know, you can easily create a new customer base with a few simple lines of song.

Once you’ve decided that creating a radio jingle is something that will help your brand, you can then start working with your media partner to determine what kind of jingle will work best. By reading through the three reasons why you should say yes to jingles and highlighting the benefits of them, you’ll have people humming your tune throughout the day. 

Now sing with me: 

“You’ve got a friend in the pest control business...Steeeeve’s Pest Control!”

12-ways-to-improve-your-advertising-creative

 

Topics: Advertising, Marketing Strategy, Business Growth Strategy

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