Originally published 12/7/22. Updated 2/17/25.
At Zimmer Communications, our mission since we started in 1965 has been to help our client's businesses grow. Always looking for ways to improve, we challenge ourselves to stay cutting-edge, hone our craft, and be the best in the industry. Armed with the core values of excellence, continuous improvement, initiative, and innovation, we've responded as our clients, too, expected more of us as their advertising needs evolve.
When changes happen slowly, sometimes you may not realize how far you've come. Looking back, we've grown a lot! In fact, it's not uncommon for clients to say, “Really?! I had no idea you could do all that!”
What Exactly Does Zimmer Communications Offer?
In a nutshell, Zimmer Communications offers:
- Radio
- Magazine
- Digital Advertising
- Inbound Marketing/Content Marketing
- SEO/SEM
- Website Design & Developing/Web Hosting
- Social Media
- Graphic Design/Logos
- Voicework
- Jingles
- Photography and Video Production
Whew! It's a lot, probably way more than what you expected. That's not uncommon. Clients regularly tell us they LOVE the fact that we can manage and coordinate all their advertising needs under one roof in a manner that brings consistency, professionalism, quality, and ROI to their marketing strategy. Plus, we're a locally owned business that understands community better than anyone.
Scroll through the descriptions of our work below, or click on any topic above to go right to that section.
Radio
If you ask us, or anyone else for that matter, what we consider Zimmer's signature service to be, we would say radio! It's been nearly 30 years since broadcasts began on KCLR in Missouri. Since then, our network has grown to 13 stations, including a number of stations in Springfield, Missouri. Zimmer stations have been recognized continuously for excellence in broadcasting and have won numerous awards.
We have also built deep connections with local listeners and consumers throughout the years through our radio stations and personalities. As a result, our listeners consider these personalities as close friends and thought leaders. Our clients have been able to position themselves in front of hundreds of thousands of Missouri consumers through radio advertising, endorsements and social influencer strategies, and sponsorship of local events, further establishing their unique voice and brand.
Our Radio Stations:
Columbia
Jefferson City/Lake Ozark
Springfield
Streaming
Don’t let “On-Air” deceive you, our stations are also available for listening On-Line and extend your message to thousands of unique listeners every day.
You can listen to each radio station on your mobile device by visiting the station website or by downloading the station app.
Social Influencers
A social media influencer is an individual - in this case, a local radio personality - who has built a strong community presence and digital reputation based on their expertise and knowledge pertaining to the community and often to specific topics. They are active on their preferred social media channels and in doing so generate engagement and followers who pay close attention to their endorsements and behavior.
They aren’t just a mouthpiece. While they do use their influence to communicate various topics to their audience, social media influencers are far from a simple testimonial voice.
Magazine
Our publication is targeted at people who are passionate about their hometown and are connected to the local community; essentially, those who are "living, working, and having fun in Columbia, MO."
Each magazine issue serves as an information hub where local residents can learn more about upcoming events and interesting topics in their community. Over the years, Inside Columbia publications have developed a solid reputation with readers looking for advice from a reliable source. Advertising in our in-house magazine can help your business shine as a recognized brand that supports the local community.
Furthermore, our magazine is carefully crafted in-house by a dedicated team of editors, graphic designers, and photographers who are passionate about delivering high-quality content. This hands-on approach allows us to maintain a consistent, professional standard while ensuring that each issue truly reflects the essence of our local community. From stunning visuals to compelling stories, every detail is thoughtfully curated to engage and inform our readers.
Digital Marketing
We have a dedicated group of digital experts with the knowledge, tools, and expertise to leverage the power and sophistication of digital marketing to attract the right audience, drive them to your site and inspire them to convert. We offer a variety of digital marketing services - all powerful products to help promote and grow your business.
Over-The-Top Media (OTT)
- Over-the-top (OTT) media consists of any TV or device that can be connected to the internet and can stream premium, digital video content at a viewer’s convenience on apps like Hulu, PlutoTV, Sling, ESPN, and more.
- Connected TV (CTV) in particular streams digital video on your traditional TVs and smart TVs. Traditional TVs are connected to the internet via devices like Roku and Google Chromecast.
Targeted Display
Targeting consumers with relevant banner advertisements based on their location, demographics, and online behavioral interests. This practice is compatible with both mobile and desktop versions of websites. Utilize location, demographic, behavioral, and first-party targeting to reach your ideal consumers with relevant display, video, and audio advertisements. With programmatic display and video, you can reach users across all devices on a network of 55,000+ brand-safe publishers.
- Geofencing
- Demographic Targeting
- Geographic Targeting
- Third Pary Audience Targeting
- First-Party Targeting (Client CRM)
- Lookalike Audience Targeting
Remarketing
Utilize display, video, audio, or even CTV ads to re-engage previous site visitors, video ad viewers, and more. Provide them with a reason to return to your site and take the actions you want them to take.
Search Engine Marketing (SEM)
Purchase of advertisements on search engines, like Google, to drive traffic to websites. An ad may appear above or below organic results after a user conducts an online search. All devices are compatible with this practice. You only pay for clicks on your ads.
Inbound Marketing/Content Marketing
Inbound Marketing
Struggling to attract high-quality leads to your website? Inbound marketing could be the solution. This strategy focuses on generating leads by improving keyword rankings and growing organic traffic around the topics that matter most to your business. By combining tools like email marketing, social media, calls-to-action (CTAs), forms, and both traditional and digital advertising, inbound marketing helps attract, engage, and delight potential customers. Success is measured by lead generation and conversions, making it a powerful approach to driving growth.
Content Marketing
Content marketing involves creating and maintaining fresh content—like blogs, videos, eBooks, white papers, and infographics—on your website. This content is optimized with on-page SEO techniques, such as headers, meta descriptions, alt text, word count, and more, to help Google discover and rank your site effectively.
Such content comes in the form of:
- Blog Posts
- E-Books
- Videos
- Webinars
- Email Blasts
- Podcasts
- Infographics
- Whitepapers
- And more!
Content marketing is one of the tools used by a full inbound marketing strategy to turn your website into a lead-generating machine. In fact, having quality content on your website can bring up to 55% more visitors by attracting and engaging your target audience. When paired with a strategic content marketing plan, this not only drives traffic but also contributes to building lasting relationships with your customers. Additionally, businesses that invest in compelling and relevant content can see an increase in customer lifetime value by as much as 70%. This demonstrates how impactful content is in nurturing customer loyalty and driving long-term growth for your brand.
Search Engine Optimization
Search engine optimization, or SEO, is a crucial element in any content strategy. It involves optimizing your website and its content to rank higher on search engine results pages (SERPs) for relevant keywords. This makes it easier for potential customers to find your website and increases the chances of them clicking through to your site.
To effectively utilize SEO in your content, you must first understand how search engines work. Search engines use algorithms to determine which websites are most relevant and authoritative for a given query. By incorporating targeted keywords, creating high-quality backlinks, and improving the overall user experience on your website, you can improve your website's ranking on SERPs.
What you can expect from SEO with Zimmer:
- Traffic Analysis
- Keyword Research
- Ongoing Optimization
- Regular Reporting
- And more!
Website Design & Development/Web Hosting
Your website is often the first point of contact between you and your clients. Think of it as a physical person making the first impression on your behalf. You want that person to represent your company well, educate your client, be easy to find, easy to understand and be capable of guiding people to where they need to go, or even where you want them to go. It's about more than just a pretty website, it's about making sure your website has the right design, functionality, and organizational structure to do what you need it to do for your business.
A good website is not just a digital asset; it is a critical component of your business's success in today’s online-driven world. Studies show that 75% of consumers judge the credibility of a business based on its website design. This means that a poorly designed or outdated website can lead potential clients to question the professionalism and reliability of your company. A well-structured website builds trust, enhances user experience, and helps direct visitors to the information or services they need quickly and efficiently. Beyond functionality, an appealing and intuitive design ensures that visitors stay longer, which increases the likelihood of conversions. Simply put, your website is a key strategic tool in establishing your brand’s identity, fostering client relationships, and driving growth.
Social Media
A solid and consistent strategy is necessary for businesses to achieve the maximum benefit from this highly effective marketing tactic. Business owners simply don't have the time to schedule and create compelling social media posts.
We create a customized social media plan that will be consistent, relevant to your target audience, and will inspire your target audience to engage with your posts. We monitor your social media pages continuously, engaging with your audience on your behalf to build trust. Our social media plans include a monthly calendar outlining your posts and comprehensive market research data.
Our team of dedicated social media experts provides quarterly reports showing proven ROI. We also offer a suite of tools to help track your social media's performance, including audience growth and engagement rates. With our help, you can leverage the power of social media to reach new customers, build brand awareness, and strengthen your online presence. Don't let this valuable marketing tool slip through your fingers - partner with us for a comprehensive social media strategy that delivers real results.
Graphic Design & Logos
The logo is usually the first and last mental image people have of your business. It’s vital that it creates an unforgettable first impression. Our graphic design team has created thousands of effective and engaging logos throughout their careers and have helped brand some of the most recognizable businesses in Mid-Missouri From billboard design, menus, and business cards, to magazine and newsletter design, our talented designers bring your business to life through beautifully designed print material.
Voicework
Are you looking for a charismatic voice to star in your business’ advertisements, narrate your next presentation, or even give a much-needed update to your company’s phone message? Our professional and award-winning creative services team doesn’t just have the talent for the job, but they also have the expertise to produce voicework that’s designed to get your business noticed by your target audience.
Jingles
Few things can drive an advertising message home like a catchy jingle. Whether your listeners love it or hate it, a good jingle will relate your brand name with a concept, idea, or promotion. Listeners who catch your radio commercial may not notice a jaunty techno beat in the background, but they will notice your snappy jingle. The next time a listener sees a sign or ad for your business, they will immediately associate your jingle with your advertising, creating a relationship that increases the likelihood they’ll choose you the next time they need you.
Photography and Video Production
Want to communicate with consumers in a more vivid and impactful way than words will allow? Photos and videos can do just that! But holding as much value as they do, you want to make sure that your business’ photos and videos are of professional quality and represent your brand well. Take pride in your photos and videos by choosing to work with our highly qualified team of professionals.
Zimmer Communications: Comprehensive Marketing Strategy Built Around ROI
The difference between working with Zimmer Communications and other marketing companies is obvious to our clients. From the CEO down, our entire team embraces our company mission: we are in business to help your business grow. We strive to expand our product offerings to meet the demands of clients who continually expect more from us in terms of expertise and professionalism. As a company, we remain dedicated to achieving results for our clients while enjoying the journey.
Looking for someone to coordinate your marketing efforts into one cohesive brand that drives results? Come talk to us. Schedule an initial consultation and let's get acquainted.
At Zimmer Communications, we’re in business to help your business grow.
