Mid-Missouri Marketing Resource Blog

Radio and Recruitment: The Perfect Pair to Build Your Team

Posted by Zimmer Radio & Marketing Group on March 7, 2018 at 9:10 AM

Recruitment can be a tough gig, especially for companies big enough to need recruiting to be an ongoing process. A tough economy can make it difficult to keep the pipeline of potential hires full, and recruitment advertising could be the key to reaching out to talent that hasn’t realized that your company is an option yet. More specifically, radio advertising is the perfect medium to build your team, like a “secret sauce” that takes the ingredients for finding a great hire to the next level.

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Topics: Recruitment Advertising

Employee Recruitment: Why Radio Recruitment Works In 4th Quarter

Posted by Rebecca Milner on November 30, 2017 at 8:01 AM

It’s the most wonderful time of the year… to find new employees! And the most wonderful way to recruit the perfect candidates? Radio, by a landslide.

The fact is that 47% of small businesses in the U.S. report struggling to find qualified applicants for their job openings (Hrcapitalist.com, 2016). But in true holiday spirit, the fourth quarter consistently shows up as the “standout season” for recruiting new talent (Bureau of the Census, 2016).

So, what does your business need to know in order to take advantage of this opportune recruiting period?

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Topics: Advertising, Recruitment Advertising

Need Help With Recruiting Top Talent for Your Business? How Radio Can Help

Posted by Carla Leible on September 19, 2016 at 8:30 AM

When it comes to hiring new people for your business, you’re probably used to posting the job online, working with a recruiting agency or relying on word of mouth. And maybe it takes longer than you planned to fill the vacancy, or when you do it comes at twice the cost you originally projected. The thing is, radio is one of the most powerful secret weapons for recruiting the talent you need.

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Topics: Advertising, Marketing Strategy, Recruitment Advertising

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