Missouri Marketing Resource Blog
Posts about
Advertising (5)
Radio Advertising: The Art & Science of Buying an Audience
So you want to run a radio ad. Wonderful! Which station do you choose? When do you want your ad to...
2 minute read
How Bad (or No) Branding Can Potentially Hurt Your Business
As a business owner, you cannot avoid, or ignore, branding. Branding is just as important, if not...
3 minute read
Why Cutting Your Advertising Budget When Times are Tough is a Bad Idea
History has a great way of teaching us lessons. During tough economic times, it might seem logical...
3 minute read
Why Customer Retention is so Important
Did you know it costs five times more to recruit a new customer than it does to keep an existing...
2 minute read
What's the Jam on Jingles?
“Call 1-800 steemer… Stanley Steemer gets carpet cleaner!” “Give me a break, give me a break, break...
2 minute read
The Biggest Brands Never Stop Advertising and Neither Should You
You see it every day. Advertising by the biggest brands out there. If big brands that already have...
2 minute read
What Your Customers Really Care About
So… what DO they really care about? The short answer is themselves. For elaboration on this...
2 minute read
Slogan Trivia: Name that Brand!
At Zimmer Radio & Marketing Group, we are passionate about helping businesses establish (and...
2 minute read
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Social Influencers: Influencer Marketing
Influencer marketing has become an increasingly important part of online marketing and engaging...