Mid-Missouri Marketing Resource Blog

The Modern Family: How Today’s Consumers Are Evolving

Posted by Rebecca Milner on January 31, 2019 at 9:01 AM

For decades, the traditional (or nuclear) family — consisting of a father, mother, and their children — dominated the makeup of an average household in the U.S. This common family unit gave businesses a predictable target audience to advertise their products and services to. Today, however, this traditional family model makes up less than half of all families in the country. Not to mention, the behaviors and preferences of the modern-day consumer have also changed drastically, even within the last ten years. In essence, there is no such thing as a “typical” American family anymore.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

Response vs. Results: What's The Difference And Why It Matters

Posted by Rebecca Milner on January 22, 2019 at 9:01 AM

Too often, businesses gauge the full success of their advertising on consumer comments. They may be tempted to feel a rush of fame when their radio jingles are sung in public or when their faces are recognized from their magazine or TV ads. While a level of excitement over this kind of feedback is certainly merited, trouble arises when businesses elevate the importance of these responses over hard-and-fast results. This misplacement of priorities can lead to confusion and could ultimately, cause businesses to get off-track with their goals.  

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Topics: Advertising, Marketing Strategy, ROI

What Local, Mid-Missouri Businesses Are Saying About Radio & Magazine Advertising

Posted by Zimmer Radio & Marketing Group on January 18, 2019 at 9:01 AM

We could preach all day long about the successes that we've seen radio and magazine advertising bring to our customers and how much we love partnering with companies to help them grow; however, we also understand the value in hearing testimonials from other local businesses themselves. The following local, Mid-Missouri businesses have graciously offered to share their own marketing success stories. We hope that these testimonies provide your business with the raw insight you need to make well-informed marketing decisions in the future. 

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Topics: Advertising, Marketing Strategy

The Top 10 Reasons To Sponsor The Children’s Miracle Network Radiothon

Posted by Rebecca Milner on January 7, 2019 at 9:01 AM

One of our absolute favorite events of the year is almost here: The Children’s Miracle Network (CMN) Radiothon! The goal of this event is to help raise money and awareness for sick children at our local CMN hospital, MU Children’s Hospital. This event is so important because this amazing place is committed to providing the highest quality of care for children throughout Missouri, regardless of any family’s ability to pay.

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Topics: Advertising, Mid-Missouri Market, Event Marketing

Wishing You A Happy New Year!

Posted by Rebecca Milner on January 1, 2019 at 9:01 AM

2018 has officially drawn to a close. We want to take a moment to pause and thank you for your business this past year! We understand that you have other options for your advertising and marketing needs, which is why we feel especially honored to partner with you.

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Topics: Advertising

A Christmas Poem: Twas The Night

Posted by Rebecca Milner on December 17, 2018 at 9:01 AM

‘Twas the week before Christmas

And all through Missouri

Consumers were searching

And beginning to worry.

 

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Topics: Advertising

The Top Ten Reasons We Are Thankful This Year

Posted by Rebecca Milner on November 21, 2018 at 12:54 PM

“Be thankful for what you already have, while you pursue all that you want.” – Jim Rohn

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Mid-Missouri Market

Do Radio Endorsements Really Work? Don't Just Take it From Us

Posted by Carrie Berkbuegler on September 26, 2018 at 9:15 AM

If you’ve ever heard of the legendary broadcaster Paul Harvey, you may already have a good idea of the value of radio endorsements. Throughout his successful time on the air, his resonant and authoritative voice was all customers needed to hear to place their faith in a product.

Modern radio personalities take it a step further by inviting customers on-air to share their own experiences, thoughts and opinions - good or bad - for various products and services. Doing so helps to elevate the level of trust between the broadcaster, listener and brand in question. This type of live interaction can also help “seal the deal,” inspiring listeners to take action and check out the product or service.

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Topics: Advertising, Marketing Strategy

How Bad (or No) Branding Can Hurt Your Business

Posted by Christine Lepp on September 5, 2018 at 9:05 AM

As a business owner, you cannot avoid, or ignore, branding. Branding is just as important, if not more important, than most of the day-to-day aspects of your business. In fact, branding encompasses everything your business is and how customers think about you and what you can provide them.

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Topics: Advertising, Marketing Strategy

What Is a Brand Marketing Workshop? (And Why Every Business Needs One)

Posted by Christine Overfelt on August 28, 2018 at 8:00 AM

Let’s face it, at some point every business is going to need to refresh their brand. This could be for any number reasons, maybe your old branding is out of date or you want to re-brand to reach out to a different audience, or you’re not getting the results you want with your current marketing.

While there are a variety of ways businesses can begin to address the issue of re-branding, one of the most effective is a brand marketing workshop. But what is a brand marketing workshop and what are the steps to branding your business—what we’d like to call brandsformation?

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Topics: Advertising, Business Growth Strategy

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