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  • Radio
    • KCLR – Clear 99
    • KTXY – Y107
    • KCMQ – Classic Rock
    • KSSZ – The Eagle
    • KTGR – ESPN Radio
    • KATI – Kat Country
    • KWOS – News Radio
    • KFAL – The Big 900
    • KZWV – The Wave
    • Springfield, MO Radio
    • Radio Advertising Guide
  • Magazine
    • Inside Columbia Magazine
    • Boom! Magazine
    • CEO Magazine
    • Custom Publishing
  • Digital
    • Website Design & Development
    • Inbound Marketing Services
    • Geofencing & Targeted Display
    • SEM
    • Over-The-Top (OTT) Video
    • Social Media
    • E-Blasts
  • Creative
    • Logos & Branding
    • BrandsFormation
    • Design Services
    • Photo & Video
    • Voicework
    • Jingles
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Missouri Marketing Resource Blog

Posts about

Advertising

Advertising, Marketing Strategy

How Bad (or No) Branding Can Potentially Hurt Your Business

As a business owner, you cannot avoid, or ignore, branding. Branding is just as important, if...
3 minute read
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Advertising

Why Cutting Your Advertising Budget When Times are Tough is a Bad Idea

History has a great way of teaching us lessons. During tough economic times, it might seem...
3 minute read
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Advertising, Marketing Strategy

Why Customer Retention is so Important

Did you know it costs five times more to recruit a new customer than it does to keep an existing...
2 minute read
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Advertising, Marketing Strategy, Business Growth Strategy

What's the Jam on Jingles?

“Call 1-800 steemer… Stanley Steemer gets carpet cleaner!” “Give me a break, give me a break,...
2 minute read
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Advertising, Marketing Strategy

The Biggest Brands Never Stop Advertising and Neither Should You

You see it every day. Advertising by the biggest brands out there. If big brands that already...
2 minute read
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Advertising, Marketing Strategy

What Your Customers Really Care About

So… what DO they really care about?  The short answer is themselves.  For elaboration on this...
2 minute read
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Advertising, Marketing Strategy, brandkamp

Slogan Trivia: Name that Brand!

At Zimmer Radio & Marketing Group, we are passionate about helping businesses establish (and...
2 minute read
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Advertising, Marketing Strategy

Creating An Offer Your Customers Can't Refuse

Think about it. If you’re going to try and attract more business with a juicy offer, that offer...
1 minute read
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Advertising, Marketing Strategy, Zimmer Communications

Zimmer Communications – Evolving Beyond Radio to Comprehensive Marketing Solutions

At Zimmer Communications, our purpose is to help our client’s business grow. Our efforts are...
2 minute read
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Advertising, Marketing Strategy, Magazine Advertising

5 Ways to Guarantee Your Magazine Ads Will Flop

We are a do-it-yourself crazed society. Convinced we can cut corners, save money and impress our...
1 minute read
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* Nielsen radio audience estimates are subject to qualifications and limitations in the report: Columbia, Mo, TSA, 12+, total audience, FA16 and SP 17.

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