Your website is often the first impression that patients have of your practice, and you need to keep it clean, welcoming and uncluttered. Even before a patient walks through your doors and encounters your friendly staff, 57% of people will be viewing your website on a tablet or smartphone.
We’ve said it before, but we’ll say it again: At Zimmer, we believe in the power of traditional media, like radio and magazines, but we also believe in the power of digital media, and especially the remarkable power that comes from integrating these advertising mediums.
At Zimmer Radio & Marketing Group, our highest priority is to see your business grow. We believe in the power of traditional media, like radio and magazines, but we also believe in the power of digital media, and especially the remarkable power that comes from integrating these advertising mediums.
According to the National Retail Federation, shoppers spent $691.9 billion during the 2017 holiday season, and that figure is expected to grow in the upcoming years. As a business owner, it makes sense to ramp up your marketing efforts to capture a portion of these holiday sales.
An action campaign is designed to entice prospects to take a very specific action. The ultimate goal is to drive customer action within a specific time period.
One clear benefit is that it’s quite easy to track whether or not your campaign is driving the specific action. And when done right, the true value of this type of marketing campaign is the action itself. Depending on the goals of your action campaign, the resulting action should move your customers further down your marketing funnel and ultimately lead to a conversion.
A few weeks ago, we were privileged to, once again, head to Boston for the annual INBOUND conference. Per usual, it did not disappoint. This conference is always a chance for us to brush up on the fundamentals of inbound marketing, learn about recent marketing developments, discover cutting edge technologies, and network with some of the world’s most renowned digital thought leaders.
While you probably know that your website is a critical piece in your online marketing strategy, you may not know exactly how to make the most of this valuable tool. The last thing you want is to miss out on opportunities because of a poorly designed website that attracts little traffic, and even less profit.Essentially, you have 0.05 seconds to convince visitors to stay on your website or move on to the next, according to Behaviour & Information Technology . In that brief moment, you have to showcase your brand in a compelling way, and provide a seamless user experience for visitors. More specifically, the goal is to increase the time visitors spend on your website, and make it easy for them to accomplish their initial goal - whether that’s downloading an eBook or making a purchase.
We recently discussed why magazines outperform newspaper ads. But magazines can do more than beat it’s print counterpart. They also offer an edge that digital alone can’t — even in this device-driven era. While that may surprise you, the truth is that magazines are timeless and effective marketing tools that continue to reach targeted audiences. That’s why we’re debunking a common myth regarding local magazine advertising.
You have a lot of options when it comes to hiring a website designer. Some will be less experienced, and some will be more expensive. There will be designers that suit your aesthetic, but aren’t necessarily capable of making your website into what your customers need it to be. All of this can make finding the right fit feel a little daunting.
Topics: Digital Marketing
Digital marketing. Two words that evoke either heavenly or hellish feelings within today’s business owners and marketers. Some idolize it and find it to be divinely-inspired. Some are confused by it and covet those who have capitalized on it.
Topics: Digital Marketing